A free, wireless, network-based system and method for providing listeners with managed, personalized, valued radio broadcast content, in real time, from a broadcasting entity, by way of a mobile device, for offering a mobile marketing medium to advertisers in order to micro-target consumers with advertisement, for leveraging unmatched psychographics and demographics, and for eliminating a need to surf radio channels, the system and method involving a network, a flagging software being made available via the network in a website, and at least one mobile device for entering user information by at least one user and for receiving, playing, storing, and retransmitting, radio broadcast content, the at least one mobile device being capable of interfacing with the network.