Adding relevant metadata to downstream media broadcasts to devices such as smart phones, MP3 music players, tablet computers, etc. equipped with media broadcast receivers such as IBOC, DAB etc will enable enhanced user-experience such as easy and faster content access, content format customization, content storage, integration with social networking sites etc. The host devices having the broadcast receivers on board have a full time or part time internet connection to provide an independent upstream and downstream digital data communication path for the functionality of the broadcast receiver. This will enable new possibilities in media-broadcast-receivers, which are normally limited with only downstream data channel. The possibilities include enhanced content access browsing, podcast access, exploring more information about the program content, easy integration with social networking sites etc. The devices are controlled to display or playback advertisements, images etc. in the metadata, detect click events indicating interest by a user in something and communicate that click event upstream over a full time or part time internet or an SMS data path connection. The transmitters have structure to insert metadata in band or out of band with the media broadcast program content.