The invention provides a method and device for supporting posting and scheduling of multiple
social media platforms, and belongs to the technical field of
social media content management. The method comprises the following steps: obtaining user
social media account information and an API
authorization voucher, completing
authentication configuration according to a platform API specification, and standardizing an interface
data format; user posting content, a target platform and scheduling information are received, after preprocessing, the optimal posting time is predicted through a
machine learning
algorithm in combination with historical posting data and platform
active data, and scheduling is adjusted; obtaining a platform
content format requirement, performing adaptive
processing on the posted content, and performing publishing according to an adjusted back period; interaction,
exposure and feedback data after posting are collected in real time, and a report is generated through cleaning and analysis; and combining
natural language processing to evaluate content quality, generating an adjustment strategy and an optimization suggestion, feeding back to the user, and updating a subsequent release strategy. According to the invention, multi-platform unified management is realized, the posting scheduling efficiency and the
content adaptation accuracy are improved, and the content
exposure and interaction effect is optimized.