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682 results about "Interactive content" patented technology

Interactive entertainment system for presenting supplemental interactive content together with continuous video programs

An interactive entertainment system enables presentation of supplemental interactive content along side traditional broadcast video programs, such as television shows and movies. The programs are broadcast in a conventional manner. The supplemental content is supplied as part of the same program signal over the broadcast network, or separately over another distribution network. A viewer computing unit is located at the viewer's home to present the program and supplemental content to a viewer. When the viewer tunes to a particular channel, the viewer computing unit consults an electronic programming guide (EPG) to determine if the present program carried on the channel is interactive. If it is, the viewer computing unit launches a browser. The browser uses a target specification stored in the EPG to activate a target resource containing the supplemental content for enhancing the broadcast program. The target resource contains display layout instructions prescribing how the supplemental content and the video content program are to appear in relation to one another when displayed. When the data from the target resource is downloaded, the viewer computing unit is responsive to the layout instructions obtained from the target resource to display the supplemental content concurrently with the video content program. Embedding the layout instructions in the supplemental content advantageously places control of the presentation to the content developers. The developers are free to arrange the data and video in any manner they choose.
Owner:ROVI TECH CORP

System and Method for Providing Interactive Content with Video Content

A system and method of providing contextual content to an end user viewing a video in a video player in a client is provided. In one embodiment the system and method of provides contextual content via an interactive video skin to an end user viewing a video in a client. These video skin may surround the viewing portal and (1) provide contextual information in the areas outside the video viewing area, (2) embody logic that manipulates the video stream to insert audio, text, graphics, and/or video, (3) interact with third party servers, (4) interact with the user via menus, buttons, and/or graphical widgets, or (5) any combination thereof. In one embodiment, the method may comprise determining contextual data for the end user that comprises one or more of: geographical information of the end user; demographical information of the end user; personal information of the end user, video metadata, and technical data related to the end user's computer or the network to which the computer is connected. Next, the method may include determining advertising content to present to the end user based on the contextual data and presenting the advertising content to the end user concurrently with the video player such as along a periphery of the video player. The advertising content may include a user input mechanism configured to receive information from the end user in which case the method may further include receiving information from the end user via the input mechanism, determining secondary content to present to the user based on the received information, and presenting the secondary content to the end user. The method may also include receiving one or more content elements selected based on the contextual data and supplying the one or more content elements to the video player for integration into the video to thereby customize the video.
Owner:UTROM PROCESSING

Method and Apparatus for Interaction with Hyperlinks in a Television Broadcast

A system and method of adding hyperlinked information to a television broadcast in which an interactive content icon is used. The broadcast material is analyzed and one or more regions within a frame are identified. Additional information can be associated with a region, and can be transmitted in encoded form, using timing information to identify the frame with which the information is associated. The system comprising a video source and an encoder that produces a transport stream in communication with the video source, an annotation source, a data packet stream generator that produces encoded annotation data packets in communication with the annotation source and the encoder, and a multiplexer system in communication with the encoder and the data packet stream generator. The encoder provides timestamp information to the data packet stream generator and the data packet stream generator synchronizes annotation data from the annotation source with a video signal from the video source in response to the timestamp information. The multiplexer generates a digital broadcast signal that includes an augmented transport stream from the transport stream and the encoded data packets. A receiver displays the annotation information associated with the video signal in response to a viewer request on a frame by frame basis. A viewer can respond interactively to the material, including performing commercial transactions, by using a backchannel that is provided for interactive communication. The interactive content icon can be used to inform a viewer of the presence of hyperlinked information, for teaching the viewer how to use the system, and for informing the viewer about the hyperlinked information.
Owner:MK SYST USA INC

Interactive entertainment system for presenting supplemental interactive content together with continuous video programs

An interactive entertainment system enables presentation of supplemental interactive content along side traditional broadcast video programs, such as television shows and movies. The programs are broadcast in a conventional manner. The supplemental content is supplied as part of the same program signal over the broadcast network, or separately over another distribution network. A viewer computing unit is located at the viewer's home to present the program and supplemental content to a viewer. When the viewer tunes to a particular channel, the viewer computing unit consults an electronic programming guide (EPG) to determine if the present program carried on the channel is interactive. If it is, the viewer computing unit launches a browser. The browser uses a target specification stored in the EPG to activate a target resource containing the supplemental content for enhancing the broadcast program. The target resource contains display layout instructions prescribing how the supplemental content and the video content program are to appear in relation to one another when displayed. When the data from the target resource is downloaded, the viewer computing unit is responsive to the layout instructions obtained from the target resource to display the supplemental content concurrently with the video content program. Embedding the layout instructions in the supplemental content advantageously places control of the presentation to the content developers. The developers are free to arrange the data and video in any manner they choose.
Owner:ROVI TECH CORP
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