The invention discloses a website navigation method based on
artificial intelligence, and the method comprises the steps: extracting entry information currently searched by a front-end page user, historical search
record data of the user and
ip address data of the user, carrying out the keyword division of the obtained historical search
record data, obtaining historical keywords, and storing the historical keywords in a
database; the method comprises the following steps: searching entry information,
processing according to the searched entry information to obtain entry keywords, retrieving associated keywords in a
system library according to the entry keywords, semantically integrating each keyword and the associated keywords into a long-
tail keyword, searching according to the long-
tail keyword, and evaluating the entry information through an
evaluation algorithm. According to the method, the search items are sorted according to the analysis result, the final result is sent to the search page, the search result is automatically fed back to the back-end
server, the user feeds back the opinion of the search result based on the opinion interface established by the background
server, and the retrieval accuracy and the
user satisfaction degree are improved.