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16 results about "Interactive advertising" patented technology

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.

A system for using augmented reality to improve product placement in physical and virtual stores.

An AI-powered augmented reality (AR) system for optimizing product placement and customer loyalty. The system includes: • a user interaction data collection unit configured to monitor consumer behavior in real time in any retail scenario (point-of-sale POS, online e-commerce and shopping areas within a public virtual technology space), with the unit analyzing consumer movement patterns, engagement metrics, eye-tracking and purchase intent; • an intelligent spatial mapping module to build a contextual understanding of high-traffic zones, underutilized areas and high-quality product placements using heatmap analysis, other spatial computer algorithms and the live movement of consumers; • A model-based product placement recommender based on machine learning, which uses one or more DL-based predictive models trained by importing current sales data, historical text interaction data, and consumer preference data to suggest optimal product placement so that customers see the advertisement and are likely to click through it to ensure a conversion. • a customer-centric, real-time AR visualization interface configured to allow customers to experience digitally enhanced product presentations directly via mobile AR applications, smart glasses, or in-store digital kiosks, enabling customers to preview product placements, rotate and resize objects, and visualize interactive advertising content before purchasing; • a customized advertising and sales promotion engine configured to generate augmented reality-based marketing content and provide users with tailored promotions and interactive ads based at least in part on an analysis of consumer sentiment by the system, as well as information on location data or consumer interaction history, wherein the customized advertising and sales promotion engine personalizes the configuration instructions for advertising and sales promotion to encourage consumer interaction and achieve higher sales revenues; • A secure, cloud-based data processing and analytics unit that uses an automated engagement model to link online and in-store sales information with established activity models for product placement decisions. The unit leverages AI-powered consumer insights to continuously recommend product placement changes based on a variety of programmatic retail trends; • a privacy-friendly AI module based on federated learning and on-device AI processing, providing consumer behavior analytics while complying with global data protection regulations and preventing the use of open data; • a processing framework characterized by a low-power mode suitable for AR rendering and AI calculations, and implemented via dynamic voltage scaling and energy management techniques for seamless and sustainable operation; The system according to claim 1, wherein the user interaction data capture unit further comprises an eye-tracking and sentiment analysis sub-module, wherein the sub-module detects facial expressions, emotional reactions, and attention levels of consumers in real time to determine the effectiveness of product placements and advertising strategies.
Owner:AL-ABABNEH HASSAN ALI +3

Intelligent product display method and system based on interactive shelf advertising machine

The invention relates to the field of man-machine interaction, and provides an intelligent product display method based on an interactive goods shelf advertising machine, which comprises the following steps: firstly, obtaining a to-be-displayed goods shelf of the interactive advertising machine and product information and a 3D model of the to-be-displayed goods shelf, constructing a product attribute and a display layout, then monitoring an interactive state in real time, extracting interactive data, and displaying the interactive data. Mapping parameters are mined to generate a user preference curve and data, a product recommendation value is calculated, then an intelligent display target is constructed in combination with a display layout and the recommendation value, cascade targets are divided, and a display priority is calculated, so that a display point, a display material and a material effect are determined, and an effect dynamic instruction is generated. And performing display adjustment according to the instruction and a feedback optimization mechanism to form an interactive adjustment log, extracting a key adjustment factor, and finally generating a display report. The product display effect and efficiency can be improved.
Owner:SHENZHEN GEEK INTELLIGENT TECH CO LTD

A precise advertising push method based on smart water dispenser

The invention relates to the technical field of drinking water equipment, and discloses a precise advertising push method based on an intelligent water dispenser, the method comprising the following steps: step 1, displaying a promotional video through an interactive advertising machine, and during the playback, counting the gaze duration of pedestrians, and a data acquisition module collecting an eye movement data set; step 2, whenever the playback of the promotional video ends, the interactive advertising machine guides pedestrians to click on the screen for interaction, and the data acquisition module collects an interaction data set; step 3, the data acquisition module collects a material data set; step 4, a precise push module analyzes and identifies potential users with a long gaze duration, and the intelligent interactive user portrait has high accuracy; step 5, a precise push module analyzes and generates intelligent water dispenser videos that potential users are interested in; step 6, a precise push module generates a push index; step 7, a precise push module controls the interactive advertising machine to switch the corresponding playback content, and the personalized push marketing effect is better.
Owner:BEIJING ZHONGPIN NO 1 NETWORK TECH CO LTD

Product intelligent display method and system based on interactive shelf advertising machine

The present invention relates to the field of human-computer interaction, and proposes a product intelligent display method based on an interactive shelf advertising machine, including: first obtaining the interactive advertising machine shelf to be displayed and its product information and 3D model, constructing product attributes and display layout, then real-time monitoring of the interaction state, extracting interaction data, mining mapping parameters to generate user preference curves and data, calculating product recommendation values, and then combining the display layout with the recommendation value to construct an intelligent display target, divide the ladder target and calculate the display priority, thereby determining the display point, display material and material effect, and generating effect dynamic instructions. Then, display adjustment is performed according to the instruction and feedback optimization mechanism, an interactive adjustment log is formed, key adjustment factors are extracted, and finally a display report is generated. The present invention can improve the effect and efficiency of product display.
Owner:SHENZHEN GEEK INTELLIGENT TECH CO LTD

Interactive advertising lamp box demonstration device

The invention relates to the technical field of intelligent advertising equipment, and particularly discloses an interactive advertising lamp box demonstration device which comprises a mechanical unit, the mechanical unit comprises a lamp box body, an electric base and a cleaning mechanism, the lamp box body is fixedly connected to the electric base, and the cleaning mechanism is installed on the lamp box body; the interaction module comprises a touch display screen, and the touch display screen is installed on the lamp box body and used for advertisement display and user operation; in the using process of the device, the users near the lamp box are automatically monitored, the electric base is controlled to rotate according to the positions of the users so that the touch display screen can face the users, the comfortable advertisement watching experience feeling can be provided for the users, advertisements can be accurately pushed on the touch display screen to be matched with the interests of the users, the advertisement conversion rate is increased, and the user experience is improved. And the touch display screen is intelligently wiped and cleaned, so that the user experience is further improved, and the advertisement conversion rate can also be improved.
Owner:安徽中澳科技职业学院

Interactive graphical user interface for advertising on electronic devices

1. The name of the design product: advertising interactive graphical user interface for electronic device. 2. The use of the design product: an electronic device. 3. The design points of the design product: in the graphical user interface. 4. The picture or photo that best indicates the design points: design 1 front view. 5. The design product is a flat product, and design 1-2 left view, right view, top view, bottom view, rear view are omitted. 6. Design 1 is designated as the basic design. 7. The human-computer interaction mode of the graphical user interface: the graphical user interface displayed in design 1-2 front view and design 1-2 each change state diagram is an advertising interactive interface displayed in the electronic device. Design 1 front view displays a television video playback page, and an interactive advertising prompt pop-up window is displayed in the lower left corner; long press the OK key of the remote controller to display design 1 change state diagram 1, the interface plays the advertisement; point the OK key of the remote controller to display design 1 change state diagram 2, the interface jumps to the checkout. Design 2 front view displays a television video playback page, and an interactive advertising prompt pop-up window is displayed in the lower left corner; long press the OK key of the remote controller to display design 2 change state diagram 1, the interface plays the advertisement; after the advertisement is played, or point the back key of the remote controller, display design 2 change state diagram 2, the interface returns to the video playback page and continues to play the video. The gray area in design 1-2 front view and design 1-2 each change state diagram is the deleted content picture, and "XX" represents the text or number. In the actual use process, the interface content displayed in design 1-2 front view and design 1-2 each change state diagram can be correspondingly referred to the reference figures.
Owner:BEIJING QIYI CENTURY SCI & TECH CO LTD

Interactive advertising teaching all-in-one machine

1. The name of the product of this design: Interactive advertising and teaching all-in-one machine. 2. Purpose of the product of this design: A machine used for displaying, delivering, and identifying interactive advertisements. 3. The key point of the design of this product lies in its shape. 4. The picture or photo that best illustrates the design points: Stereoscopic drawing 1.
Owner:崔明登

A blockchain-based interactive advertising incentive and data authorization supervision system and method

PendingCN122288795ATimestampDigital advertising
This invention relates to the field of digital advertising and marketing technology, and discloses a blockchain-based interactive advertising incentive and data authorization supervision system and method, including an advertiser terminal, a user terminal, a blockchain notarization module, an access control module, and a smart contract module. Both the advertiser terminal and the user terminal are connected to the access control module, which in turn is connected to the smart contract module. The system abandons the traditional single display or click count of advertising and innovatively introduces a question-and-answer verification mechanism. Users must pay attention to complete the questions, and the entire process of displaying, answering, judging, and finally awarding prizes is recorded on the blockchain for notarization, fundamentally eliminating machine-generated traffic or invalid traffic. From ad creation, user interaction, question judging results to incentive flow, all key nodes are recorded with hash values ​​and a trusted timestamp through the blockchain notarization module. No party can unilaterally tamper with historical data, providing technical endorsement for the authenticity of advertising effectiveness.
Owner:CHINA TELEVISION GUANGLIAN (BEIJING) MEDIA CONSULTING CO LTD

Interactive advertisement system and method

PCT designated stage expiredWO2025021726A2Market predictionsAdvertisementsOnline advertisingEngineering
The present invention relates to methods, devices, and systems for interactive online advertising that maximize user engagement by incorporating interactive quizzes. The method dynamically generates quizzes based on the user's current content engagement, presenting questions relevant to the content to enhance user interest and engagement. Additionally, sponsored questions are strategically inserted into the quiz, seamlessly blending with the user experience to foster deeper interaction with the advertisement. This approach optimizes user engagement with the advertisement, promoting effective and targeted content delivery while creating an engaging and interactive advertising experience.
Owner:MITTAL RAVI

Interactive advertisement system and method

PCT designated stage expiredWO2025021726A3Market predictionsAdvertisementsOnline advertisingEngineering
The present invention relates to methods, devices, and systems for interactive online advertising that maximize user engagement by incorporating interactive quizzes. The method dynamically generates quizzes based on the user's current content engagement, presenting questions relevant to the content to enhance user interest and engagement. Additionally, sponsored questions are strategically inserted into the quiz, seamlessly blending with the user experience to foster deeper interaction with the advertisement. This approach optimizes user engagement with the advertisement, promoting effective and targeted content delivery while creating an engaging and interactive advertising experience.
Owner:MITTAL RAVI

Apparatus and method for providing photo service and interactive advertisement content

The present disclosure relates to a method for providing a photo service and interactive advertising content in a device. The method includes the steps of displaying a photo guide screen for selecting a selfie mode, taking a photo based on the selected selfie mode, printing the taken photo, selecting interactive advertising content to be provided to a user, providing the selected interactive advertising content while printing the taken photo, and providing a reward and an identification code based on the user's participation in the provided interactive advertising content.
Owner:SEOBUK CO LTD

Interactive advertising machine based on multimedia information release

The utility model discloses an interactive advertising machine based on multimedia information release, and relates to the field of interactive advertising machines. An interactive advertising machine based on multimedia information release comprises a bottom plate, an interactive advertising machine body is fixedly connected to the center of the top of the bottom plate, a display screen is fixedly connected to the top of the front face of the interactive advertising machine body, and box bodies are fixedly connected to the two sides of the top of the bottom plate; and an electric cylinder is fixedly connected to the center of the inner side of the inner cavity of the box body. According to the interactive advertising machine based on multimedia information release, during transportation or collision prevention of the interactive advertising machine body, an electric cylinder drives a moving plate to move outwards, the moving plate drives a limiting block to slide in a limiting groove, meanwhile, the moving plate drives a shell to move outwards, and the shell drives an ejector rod to move outwards through a limiting ring; the ejector rods drive the buffer plates to move outwards, so that the buffer plates make contact with the inner wall of the external transportation equipment, and then transportation can be achieved, and the stability performance is improved.
Owner:GANSU BOLIN INT CULTURE DEV CO LTD

Touch interactive advertising device

The utility model discloses a touch interactive advertising device which comprises a touch display screen, the touch display screen is arranged on a right vertical frame and a left vertical frame support, and an adjusting assembly used for converting the inclination angle of the touch display screen is arranged in the right vertical frame. The adjusting assembly comprises a right rotating shaft and a left main shaft, the right rotating shaft and the left rotating shaft are symmetrically arranged on the two sides of the touch display screen, the right rotating shaft is rotationally arranged in a right cavity, the right cavity is formed in the right vertical frame, a worm wheel is arranged on one side of the right rotating shaft and meshed with a worm, the worm is rotationally arranged in the right cavity, and the worm is meshed with the worm. The worm is connected with a driving shaft of the driving motor; a plurality of groups of hidden charging structures are arranged at the bottom of the touch display screen, the device can be converted into a vertical type or an inclined type according to use scenes, the display requirements of different scenes are met, meanwhile, a power line can be automatically unwound or wound, and the integrity and the attractiveness are good.
Owner:JIANGSU QINYI TECH CO LTD

Interactive advertisement teaching all-in-one machine

1. The name of the design product: interactive advertising teaching all-in-one machine. 2. The use of the design product: the design is a multifunctional integrated device for digital advertising and modern interactive teaching. 3. The design points of the design product: in shape. 4. The picture or photo that best indicates the design points: perspective drawing.
Owner:董志高

Interactive advertising equipment

1. Name of the product in this design: Interactive Advertising Equipment. 2. Application of this design: A floor-standing touchscreen device used in shopping malls, showrooms, and stores, which allows users to interact with it in real time through gestures, touch, voice, or other means to deliver advertising information. 3. The key design feature of this product is its shape. 4. The image or photograph that best illustrates the design's key points: a 3D model.
Owner:林子悦

FanAdClic

Technology is described for enabling social and virtual interaction during online sessions while the user views or interacts with content infused with interactive advertising objects. (e.g., Product placement in a bait click styled environment.) The user interacts with interactive advertising objects to collect points for later redemption of goods, services, and sponsored prizes. The object of the process is that the user is never interrupted while going about moment-to-moment online activity and or watching a modified television network or cable broadcast of programming events, such but not limited to using a Search engine, watching a live or recorded sports or entertainment video, a music video, social media video and other online content. Alternatively, the system is complimentary to traditional advertising models and can be made to be interactive with and used with traditional television and interactive online media presentations of Sponsors brands and advertising messages.
Owner:COULSON JOHN LAWRENCE