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Fixed Position Interactive Advertising

a technology of interactive advertising and fixed position, applied in the field of fixed position interactive advertising, can solve the problems of reducing the effect of such exposure, affecting the size of the advertisement, and unable to guarantee that users will pay attention to it or interact with i

Inactive Publication Date: 2010-08-05
MICROSOFT TECH LICENSING LLC +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Whether the advertisement content is static or dynamic, the size of the advertisement is often limited to a set of pre-defined sizes by the publisher.
A problem faced by advertisers is that once the advertisement unit is placed on a website, there is no guarantee that the users will pay attention to it or will interact with it.
However, the proliferation and common use of advertisements in the majority of websites has reduced the effect of such exposure.
When the user is viewing a long page, many times users scroll down the web page, ignoring the advertisement and making the advertisement useless since it is not viewed, and if it is viewed, it is only viewed for a short period of time.
Likewise, while PPI advertising can initially be lucrative for a publisher, PPI has proven to be less effective over time because many users become overwhelmed with banner advertisements and begin to ignore them.
For advertisers, this means that while they continue to pay for impressions, the value of such impressions is diluted due to the jaded nature of the users.
While pay-per-click advertising addresses this issue for some direct-response oriented advertisers, many advertisers are just trying to build brand awareness rather than get users to their sites, so they are not interested in paying on a pay-per-click basis.

Method used

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  • Fixed Position Interactive Advertising
  • Fixed Position Interactive Advertising
  • Fixed Position Interactive Advertising

Examples

Experimental program
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Embodiment Construction

[0029]Although embodiments of the invention may be described in terms of various methods, the embodiments also relate to apparatus for performing the operations herein. This apparatus may be specially constructed for the required purposes, or it may comprise a general-purpose computer selectively activated or reconfigured by a computer program stored in the computer. Such a computer program may be stored in any form of computer readable storage medium. Likewise, the methods described herein are not inherently related to any particular computer or other apparatus. Various general-purpose systems may be used with programs in accordance with the teachings herein, or specialized apparatus for performing the required method steps could be constructed.

[0030]FIG. 1 illustrates a general-purpose computer system that could be utilized to implement the systems and methods of an embodiment. The general computer architecture 100 depicted can be used to implement a user's computer, application s...

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Abstract

Computer-based systems and methods for an advertisement displayed on a fixed position on a web browser window displaying a visible portion of a web page. The fixed position advertisement remains in its fixed position in view of the user as the user scrolls the web page in various directions. The advertisement may be sized, shaped, or formatted based on the available space on the web page and on the content of the advertisement. The advertisement may include a variety of static and dynamic content, including interaction prompts and other elements, which may enable an engagement-based revenue generation model.

Description

CROSS-REFERENCES TO RELATED APPLICATIONS[0001]This application is a continuation-in-part of and claims priority to U.S. application Ser. No. 12 / 209,126 entitled “Interactive Advertising” filed Sep. 11, 2008; which is a continuation-in-part of and claims priority to U.S. application Ser. No. 11 / 781,830 entitled “Systems and Methods for Interaction Prompt Initiated Video Advertising,” filed on Jul. 23, 2007; which takes priority from provisional patent application Ser. No. 60 / 820,077, filed Jul. 21, 2006, wherein the afore-referenced applications are hereby incorporated by reference.BRIEF DESCRIPTION OF THE INVENTION[0002]Computer-based systems and methods for an advertisement displayed on a fixed position on a web browser window displaying a visible portion of a web page. The fixed position advertisement remains in its fixed position in view of the user as the user scrolls the web page in various directions. The fixed position advertisement may be sized, shaped, or formatted based on...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/00G06F3/048G06F15/16
CPCG06Q30/02G06Q30/0269G06Q30/0277
Inventor BROWN, DARRICK PAULLERMAN, DAVID ROSSYOUNG, TROY WILLIAMSANCHEZ, MATTHEW ALLEN
Owner MICROSOFT TECH LICENSING LLC
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