Various methods, systems and apparatus for displaying content associated with a point-of-interest (“POI”) in a digital mapping system, are disclosed. One such method may include detecting a change in the zoom level of an electronic map displayed on a computing device, determining if the new zoom-level is at a pre-determined zoom level (e.g. at maximum zoom), identifying a POI on the map, retrieving content associated with the POI (“POI content”) and displaying the POI content. The method may further include detecting a change in the zoom, or pan, of the digital map while POI content is displayed, and removing the POI content in response. One apparatus, according to aspects of the present invention, may include means of detecting a change in the zoom level in a digital map displayed through an application (e.g. a web browser, an application on web-enabled cellular phones, etc., displaying a map generated by a service such as Google Maps®, Yahoo! Maps®, Windows Live Search Maps®, MapQuest®, etc.) on a computing device (e.g. personal computer, workstation, thin client, PDA, cellular phone/smart phone, GPS device, etc.) means of identifying a POI at the pre-determined zoom level, means of obtaining content associated with the POI, and means of displaying the POI content. POI content may be retrieved from a database (e.g. internet-based database); or, in an alternate embodiment, gathered by crawling websites associated with the POI. In one embodiment, POI content may be displayed as an image (e.g. a PNG file, GIF, Flash® component, etc.) superimposed on the digital map (e.g. as an overlay object on the map image.) In alternate embodiments, POI content may replace the digital map and may contain links to other content.