Systems and methods for interactive advertising using personalized head models

Abstract

Systems and methods are disclosed for creating dynamic interactive advertisements using individualized three-dimensional (3D) human models. The interactive advertisements may be automatically generated based on a user profile associated with the viewer or may be created from an advertisement template by the viewer. Once generated, the viewer can alter the content of the interactive advertisement, make comments, rate the advertisement, and / or share it with others. In certain examples, one or more individualized 3D human head models are automatically selected for inclusion in the interactive advertisement based on the profile or preferences of the user without requiring a user selection of the 3D head model.

Description

RELATED APPLICATIONS[0001]This application claims priority benefit under 35 U.S.C. § 119(e) to the following United States provisional patent applications, each of which is hereby incorporated herein by reference in its entirety to be considered part of this specification:[0002]U.S. Provisional Patent Application No. 60 / 989,251, filed Nov. 20, 2007, and entitled “SYSTEMS AND METHODS FOR GENERATING A 3D MODEL OF A HEAD AND FACE”;[0003]U.S. Provisional Patent Application No. 61 / 014,353, filed Dec. 17, 2007, and entitled “INTERACTIVE ADVERTISING AND NETWORK ACCESSIBLE CONTENT”;[0004]U.S. Provisional Patent Application No. 61 / 014,680, filed Dec. 18, 2007, and entitled “SYSTEMS AND METHODS FOR VOICE PERSONALIZATION OF VIDEO CONTENT”; and[0005]U.S. Provisional Patent Application No. 61 / 015,083, filed Dec. 19, 2007, and entitled “USER COMPOSITION TOOLS AND METHODS FOR CUSTOMIZING IMAGE DATA.”[0006]The present application is also related to the following applications filed on even date here...

AI Technical Summary

Benefits of technology

"The patent describes a system and method for creating individualized 3D models of a human head using multiple input images. These models can be used to create personalized media content, such as videos and advertisements, that feature the user's likeness. The system automatically generates a life-like 3D head model that can be used to create a virtual character for online interaction with other users. The user can also customize the 3D head model with different facial expressions and accessories. The system uses advanced techniques to blend multiple basis head models to create a highly accurate and realistic 3D head model. Overall, the patent provides a way for users to easily create and customize personalized media content."

Problems solved by technology

One of the most intriguing and difficult problems in computer graphics is the creation of life-like human models and the photorealistic animation of those human models.

This technique often results in a distorted image that varies substantially from the individual's actual head proportions.

The accuracy of this technique may be high for reproducing a life-like model, but such systems can be prohibitively expensive for most consumers.

As can be seen, these and other model-generation techniques, have significant drawbacks in that (i) they do not accurately reproduce a model of a user's head, (ii) they can require substantial knowledge to operate, and / or (iii) they are not applicable in many applications in which the average consumer desires them.

Images