According to the present invention, a multilateral automatic matching method, based on the portfolio of an individual creator, which is performed by an electronic device, comprises the steps of: acquiring, from a first user terminal of a creator, profile information, history information, portfolio information, platform behavior log information, and networking information about the creator; by using a first
artificial intelligence model, acquiring feature information about each of one or more contents created by the creator and creation style information about the creator included in the portfolio information; by using a second
artificial intelligence model, providing a plurality of surveys for analyzing the personality of the creator to the first user terminal and receiving a survey response for each of the plurality of surveys from the first user terminal; on the basis of the result of analyzing the received survey response by using the second
artificial intelligence model, calculating a
score for each of a plurality of personality elements that represent the personality of the creator; generating personality information about the creator on the basis of the
score for each of the plurality of personality elements; associating the feature information about each content of the creator, the creation style information, the platform behavior log information, the networking information, and the personality information about the creator with the profile information and storing same in a
database of the electronic device; on the basis of the feature information, the creation style information, the platform behavior log information, the networking information, and the personality information, determining, as recommendation information, at least one of recruitment information, a company, a project, a friend, or a mentor that matches the creator; providing the determined recommendation information to the first user terminal; and on the basis of the result of analyzing the survey response and feedback information about the recommendation information, updating a personality element
list including the plurality of personality elements that represent the personality.