Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, to manage a persona are disclosed. In one aspect, a method includes the actions of receiving, by a computing device, a request to export a persona. The actions further include, in response to receiving the request to export the persona, identifying, by the computing device, data associated with the persona. The actions further include selecting, by the computing device, a portion of the data associated with the persona. The actions further include generating, by the computing device, a persona export file using the portion of the data associated with the persona and not a remaining portion of the data associated with the persona. The actions further include providing, for output by the computing device, the persona export file.