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78 results about "Persona" patented technology

A persona, (also user persona, customer persona, buyer persona) in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used.

Machine Learning Model-Based Generation Of Digital Personas

A system includes a hardware processor configured to execute a machine learning (ML) model training pipeline to train an ML model using data relevant to a world of a digital persona to provide a dialogue model, generate, using the dialogue model, first conversational outputs, train the dialogue model, based on the first conversational outputs, to avoid hallucinations and / or undesirable expressions to provide a guardrailed dialogue model, generate, using the guardrailed dialogue model, second conversational outputs, train the guardrailed dialogue model, based on the second conversational outputs and persona data identifying interaction characteristics of the digital persona to provide a persona-specific model, generate, using the persona-specific model, a response to a scripted question, determine a quality score for the response, and further train the persona-specific model or validate the persona-specific model for human interaction, depending upon whether the quality score fails to satisfy or satisfies a quality criterion.
Owner:DISNEY ENTERPRISES INC

Artificial intelligence-based methods and systems for generating responses, ratings, and feedback of social media marketing campaigns

Certain aspects provide a computer-implemented method for evaluating social media marketing campaigns using artificial intelligence (AI). The method comprises using a large language model (LLM) to generate a plurality of AI personas. Each AI persona represents a different segment of a target audience of a marketing campaign. The method uses a transformer model, a decision tree-based model, and a natural language processing (NLP) model to predict a response, a rating, and a feedback to the marketing campaign for each AI persona that represents a different segment of the target audience. The predicted responses, ratings, and feedback for the AI personas that represent different segments of the target audience are aggregated to form an evaluation of the marketing campaign for each segment of the target audience. The method sends the evaluation of the marketing campaign to a user.
Owner:INTUIT INC

Persona tokens

Disclosed herein is a service provider system and method to generate a persona token for a user, store the persona token at a restricted access database, and return a persona token identifier to the user. The persona token is used to generate persona insights, that can be provided to an artificial intelligence / machine learning algorithm along with an inquiry. The algorithm may identify goods or services based on the persona insights. Also disclosed herein are system and methods to attribute a user clicking on a product link, retaining and using the product information to link item level details to purchases, and making a purchase on the linked e-commerce / merchant website such that the originating website knows that a purchase ultimately resulted from the clicked ad.
Owner:VISA INTERNATIONAL SERVICE ASSOCIATION

Persona and entitlement handling in a firmware framework

Systems and methods for persona and entitlement handling in a firmware framework. In some embodiments, an Information Handling System (IHS) may include a controller, where the controller comprises firmware that, upon execution by a processing core, causes the processing core to instantiate an orchestrator; and a plurality of devices coupled to the controller, where each device comprises firmware that, upon execution by a corresponding processing core, causes the corresponding processing core to instantiate a node as part of a firmware framework, and where the orchestrator is configured to translate an Operating System (OS) setting into one or more node settings.
Owner:DELL PROD LP

Systems and methods for migrating users and modifying workspace definitions of persona groups

Systems and methods for migrating users and modifying workspace definitions of persona groups are described. In some embodiments, a memory storage device may have program instructions stored thereon that, upon execution by a workspace orchestration service, cause the service to: distribute a first workspace definition based upon a first persona group associated with a user to a client device operated by the user, where the user IHS is configured to instantiate a first workspace based upon the first workspace definition; and in response to a change in a productivity or security metric of the first workspace, determine whether to: (a) migrate the user to an existing second persona group, (b) create a third persona group and migrate the user to the third persona group, (c) modify the first persona group and migrate the user to the modified first persona group, or (d) identify a potential security threat.
Owner:DELL PROD LP

Systems and methods for generating synthetic data using computer-simulated personas and machine learning-based persona selection

A method for generating automated discourse data using computer-generated synthetic personas is disclosed. The method is implemented at a synthetic discourse data service executing as an API-based application within a distributed network of computers. The method includes receiving discourse input data via an API endpoint from a client device, generating an embedding vector representation of the discourse input data using a GPU-accelerated embedding generation model, and identifying candidate computer-simulated personas from a vector database. A subset of personas is dynamically selected based on a computed persona relevance score derived from vector distance calculations. A discourse activation value is computed for each selected persona, determining its engagement in a simulated discourse session. A batch processing framework instantiates an engagement subset of personas, which participate in a computer-simulated discourse session, generating synthetic discourse data stored in memory. The synthetic discourse data is selectively transmitted to a client device via an API response.
Owner:SOCIALTRAIT INC

Systems and methods for generating synthetic data using computer-simulated personas and machine learning-based persona selection

A method for generating automated discourse data using computer-generated synthetic personas is disclosed. The method is implemented at a synthetic discourse data service executing as an API-based application within a distributed network of computers. The method includes receiving discourse input data via an API endpoint from a client device, generating an embedding vector representation of the discourse input data using a GPU-accelerated embedding generation model, and identifying candidate computer-simulated personas from a vector database. A subset of personas is dynamically selected based on a computed persona relevance score derived from vector distance calculations. A discourse activation value is computed for each selected persona, determining its engagement in a simulated discourse session. A batch processing framework instantiates an engagement subset of personas, which participate in a computer-simulated discourse session, generating synthetic discourse data stored in memory. The synthetic discourse data is selectively transmitted to a client device via an API response.
Owner:SOCIALTRAIT INC

Persona based modeling system

Persona based modeling systems and techniques are described. In one or more examples, a user interface is displayed having a plurality of representations of a plurality of personas, each persona of the plurality of personas modeling one or more user characteristics. An input is received via the user interface as selecting a first persona and in response digital content is output via the user interface. The digital content is selected from a plurality of digital content based on the first persona. An input is then received selecting an option via the user interface to add the first persona to a second persona. A combined persona is generated based on the first persona and the second persona.
Owner:BLOCK INC

Method and system for generating descriptive persona text

A computer-implemented method for generating a descriptive persona text for one or more users of a content recommendation system comprising: obtaining user data and / or associated content metadata for the one or more users, wherein the user data and / or associated content metadata is based on user activity of the one or more users; generating the descriptive persona text for the one or more users based on the user data and / or associated content metadata, wherein the generated descriptive persona text comprises at least a persona title and / or a persona description.
Owner:THINKANALYTICS

Conflict resolution for agents in document management systems

A system generates, based on a first agent for a first persona and content of an electronic document, first feedback information for the first persona. Based on a determination that the first feedback information for the first persona indicates a first value for an attribute of the electronic document that causes a conflict with second feedback information for a second persona and that a second value for the attribute of the electronic document has been selected to resolve the conflict, the system generates, based on the first agent for the first persona, the second value for the attribute, and the content of the electronic document, updated first feedback information for the first persona. The system generates, based on the updated first feedback information for the first persona, a multi-agent report for the electronic document and output the multi-agent report.
Owner:DOCUSIGN INC

Dialogue support system, dialogue support method, and program

To easily increase variations of attributes of a dialogue partner and to support dialogue in accordance with the attributes of the dialogue partner.SOLUTION: A dialogue support system of one aspect of the present disclosure includes: a receiving unit for receiving persona information indicating a persona that characterizes a dialogue partner of a user; a persona generation unit for generating a persona generation prompt indicating features of the persona by using a large-scale language model on the basis of the persona information received by the receiving unit; and a dialogue control unit for controlling an avatar corresponding to the persona on the basis of the persona generation prompt generated by the persona generation unit and controlling dialogue between the avatar and the user.SELECTED DRAWING: Figure 1
Owner:TOPPAN HOLDINGS INC

Systems, methods, and computer-readable media for operating a persona-driven intelligence platform

Methods and systems are provided for operating a persona-driven intelligence platform. Responsive to receiving inputs and / or instructions corresponding to a digital task, data records are retrieved from a database. The data records are clustered to generate a plurality of clusters of data records, based on a first set of attributes. A corresponding second set of attributes is obtained for each of the plurality of clusters, and a corresponding personality score vector is generated for each of the plurality of clusters, based on the second set of attributes. A dynamic persona corresponding to at least one of the plurality of clusters is generated by one or more large language model (LLM) agents and stored in a persona library. The disclosed methods and systems may enable improved real-time management of audience-driven digital workflows by automating unique persona generation, for enabling the optimization of digital tasks and data workflows to maximize relevancy.
Owner:ACCESSFUEL INC

Domain-specific persona generation systems and methods

Systems and methods are provided for data intake of data from an ingestion service indicating a user's online or offline behavior with respect to a domain. A domain persona system may receive a request to access an ingestion service. The domain persona system may then access the ingestion service to obtain the data and identify a subset of the data relevant to the user's online or offline behavior with respect to the domain. The domain persona system may further generate insights with respect to the identified subset and output at least one of the identified subset and the generated insights to a system that updates the domain persona.
Owner:EXPEDIA INC

Dialogue support system, dialogue support method, and storage medium

A dialogue support system according to one aspect of the present disclosure includes: a receiver configured to receive persona information indicating a persona that characterizes a dialogue partner of a user, a persona generator configured to generate a persona generation prompt indicating characteristics of the persona based on the persona information received by the receiver using a large language model, and a dialogue controller configured to control an avatar corresponding to the persona based on the persona generation prompt generated by the persona generator, and to control a dialogue between the avatar and the user.
Owner:TOPPAN HOLDINGS INC

Systems and methods for training against adversarial attacks

A method for creating a training playbook to train a potential target of social engineering against an attack by an adversarial actor includes generating a training playbook based on a plurality of conversational patterns from a respective plurality of dialogs between non-human synthetic persona with the adversarial actor. A given conversational pattern of the plurality of conversational patterns comprises one or more dialog interaction elements utilized by the adversarial actor during a respective dialog of the plurality of dialogs. The method also includes configuring a dialog model for a second synthetic persona to engage in a training dialog with a target trainee to train the target trainee to detect, avoid and / or mitigate a future attack by the adversarial actor. The dialog model is configured to emulate the future attack by the adversarial actor by utilizing the training playbook. The method additionally includes outputting the training playbook.
Owner:SRI INTERNATIONAL

Role-playing dialogue data generation method and system, and computer program product

Provided in the embodiments of the present disclosure are a role-playing dialogue data generation method and system, and a computer program product. The role-playing dialogue data generation method in the present disclosure comprises: inputting multiple segments of persona dialogue data into a persona generation model to respectively obtain a plurality of persona description datasets output by the persona generation model, wherein each of the multiple segments of persona dialogue data separately comprises one or more turns of dialogue data between different personas, and each of the plurality of persona description datasets separately comprises persona description data for one persona participating in the dialogue; building a persona repository on the basis of the plurality of persona description datasets; and selecting different personas from the persona repository, and, on the basis of the persona description datasets respectively corresponding to the different personas, generating dialogue data between the different personas, thereby obtaining role-playing dialogue data.
Owner:SHANGHAI XIYU TECHNOLOGY CO LTD

Automated mechanism to simulate contact-center interaction personas

PendingUS20260187647A1PersonaEngineering
Some aspects relate to technologies for generating persona simulators and employing the persona simulators for interaction simulation. The persona simulators can comprise user persona simulators that act as end users during simulated interactions and agent persona simulators that act as agent users during simulated interactions. To generate a persona simulator, interaction data for an end user or an agent user is accessed. The interaction data can be based on, for instance, transcript(s) from interaction(s) involving the end user or agent user. Parameter scores for different interaction parameters are generated from the interaction data, and in some cases, the parameter scores are used to determine an index score. The scores define the persona of the end user or agent user and are used to provide an input to a generative model to provide a persona simulator. The persona simulator is then used to generate text for messages during a simulated interaction.
Owner:EBAY INC

Information processing device, information processing method, and information processing program

To provide information that is useful for evaluating content. [Solution] The information processing device comprises a content selection unit, a comment collection unit, a persona generation unit, and an information output unit. The content selection unit selects target content from among multiple contents published on the internet. The comment collection unit collects one or more comments posted by one or more viewers for the selected target content. The persona generation unit generates one or more personas representing the one or more viewers who posted the one or more target comments based on the collected one or more target comments, and obtains one or more persona information, which is information indicating the one or more generated personas. The information output unit outputs the obtained one or more persona information.
Owner:HAKUHODO INC +1

Large language model engine analysis and tracking of dark web data and threat actors

A method includes obtaining multiple raw dark web posts. The multiple raw dark web posts are preprocessed to obtain a tokenized dark web post set. A prompt is constructed for a threat analyzer large language model (LLM). The prompt includes at least a first tokenized dark web post a set of threat personas, each threat persona including a category and a definition, and an instruction to categorize the first tokenized dark web post with a threat persona and generate a first explanation corresponding to the categorization of the first tokenized dark web post. The prompt is processed by the threat analyzer LLM, to obtain a first annotated post and a corresponding first threat persona category. The first annotated post includes a post summary corresponding to the first tokenized dark web post, and the first explanation. The first explanation is based on a first threat persona definition.
Owner:INTUIT INC

Personalized and themed transaction interface

Methods and a system for personalizing self-checkout terminals based on customer loyalty information includes receiving customer preferences during registration, generating themed personas with specific color schemes, graphics, and animations relevant to the customer's registered interests, and dynamically applying personalized interface themes when customers are identified at self-checkout terminals. The system maintains cached personas tagged with attributes like interests, religious preferences, and dietary restrictions, enabling sub-second personalization by matching customer preferences to pre-generated themes. The system avoids showing inappropriate content by filtering themes based on offensive content, collects user feedback on displayed themes through a rating mechanism, and employs time-delay factors to prevent theme repetition. New personas and corresponding themes are periodically generated to maintain customer engagement while keeping processing costs manageable.
Owner:NCR VOYIX CORP

Leveraging generative artificial intelligence to generate content corresponding to a persona

Generative artificial intelligence (AI) is leveraged to generate content corresponding to a persona. Context comprising a persona and a prompt is received from a user. The context is provided to a generative AI model. Based on the context, content at least partially derived from one or more files in a dataset is received from the generative AI model. The content corresponding to the context is provided to the user.
Owner:GLOBAL PRAIRIE PBC INC

An AI and VR-based personalized digital relative reproduction, character remodeling and immersive interaction system method

This invention discloses a personalized digital family member replication, persona reshaping, and immersive interactive system based on AI and VR, belonging to the fields of artificial intelligence and virtual reality technology. The invention first collects multi-source data such as images, voice, text, and feature tags to complete 3D digital human reconstruction, personality logic, and unique voiceprint replication. Then, it supports user-customizable switching between various personas such as poet, singer, and storyteller. Combined with affective computing technology, it achieves anthropomorphic two-way interaction, enabling functions such as dialogue, singing, recitation, and knowledge explanation. Next, a VR engine is used to build virtual scenes, achieving immersive face-to-face interaction. Finally, the data is encrypted and stored in the cloud with tiered access permissions. This invention highly restores the real characteristics of the person, offers flexible and configurable personas, rich interactive forms, and a strong immersive experience. It can realize family remembrance and emotional comfort, as well as the digital inheritance of family knowledge and traditions, with a wide range of applications and high security.
Owner:韩秀志

Methods and systems for producing commentary

PendingUS20260189761A1PersonaData mining
Systems and methods are described for producing customized commentary. Data relating to a competition activity is received. Information relating to at least one event occurring during the competition activity is inferred by processing the data using an artificial intelligence model. The information relating to at least one event is processed using a virtual persona model to generate customized commentary. The customized commentary is output.
Owner:ADEIA GUIDES INC

Dynamic adaptation of a given assistant output based on a given persona assigned to the automated assistant.

It provides dynamic adaptation of a given assistant output based on a given persona assigned to the automated assistant. [Solution] The method generates and then adapts a given assistant output based on a given persona assigned to the automated assistant. The given assistant output is specific to the given persona and is generated without the need to later adapt the given assistant output to the given persona. The given assistant output includes a stream of text content synthesized for audible presentation to the user and a stream of visual cues used to control the client device's display and / or the automated assistant's visual representation. The given assistant output is made to reflect a given persona using a Large-Scale Language Model (LLM) or output previously generated using an LLM.
Owner:GOOGLE LLC

System

PendingJP2026030105ACommerceTask analysisPersona
An object of a system according to an embodiment is to improve the motivation of a learner and respond to individual learning needs.SOLUTION: A system according to an embodiment includes a quest generation unit, a persona generation unit, a feedback provision unit, and an emotion analysis unit. The quest generation unit analyzes the progress status of the learner and generates a quest to be challenged next. The persona generation unit analyzes the learner's profile or learning data based on the quest generated by the quest generation unit and generates an individual persona. The feedback providing unit visualizes the learner's performance based on the persona generated by the persona generation unit and provides feedback in real time. The emotion analysis unit analyzes the emotion of the learner based on the feedback provided by the feedback providing unit and adjusts the learning plan.SELECTED DRAWING: Figure 1
Owner:SOFTBANK GROUP CORP

Persona-based policy for different authentication techniques

An electronic device that applies attributes or characteristics of a persona group is described. Notably, the electronic device may authenticate, using an associated authentication technique, a given second electronic device in a set of second electronic devices to a network, where at least some second electronic devices in the set of second electronic devices use different authentication techniques to authenticate to the network. Then, the electronic device may obtain (e.g., in a non-transitory memory), based at least in part on an identifier of a user associated with the set of second electronic devices, information specifying the persona group. Moreover, the electronic device may apply, based at least in part on the information, the attributes or characteristics of the persona group to the set of second electronic devices.
Owner:RUCKUS IP HOLDINGS LLC

A method and system for decoupling and flexible activation of role-playing middle-level intelligent agent characters

This invention discloses a method and system for decoupling and flexibly activating hierarchical intelligent agent personas in role-playing. The method involves receiving a dialogue request from a user to a target intelligent agent; acquiring contextual information based on the current dialogue request and loading multi-layered structured persona information corresponding to the target intelligent agent; retrieving target persona information corresponding to the current dialogue request from kernel-level, capability-level, and presentation-level persona information according to pre-defined flexible activation rules and contextual information; and generating a response result corresponding to the current dialogue request based on the target persona information and pre-retrieved external role association information. This invention transforms traditional "flat personas" into multi-layered structured persona information, turning personas from static constraints into driving factors that can be flexibly activated during interaction. This improves expressive diversity, emotional changes, and contextual fit while maintaining role consistency.
Owner:PAZHOU LAB (HUANGPU) +1

System

A system is provided.SOLUTION: A system, comprising: means for a user to input information about a service; means for analyzing the input service information and extracting relevant data points; means for generating a plurality of proposed personas using an artificial intelligence model based on the extracted data points; means for presenting the generated proposed personas to the user; and means for storing proposed personas selected by the user and processing feedback.SELECTED DRAWING: Figure 1
Owner:SOFTBANK GROUP CORP

Personalized modification of audio and visual components of a virtual agent of a user interface

Systems, methods and / or computer program products personalizing user interactions with virtual agents of applications and / or services, using audio / visual components customized to appeal to user preferences. Upon initial interaction with virtual agents, AI ranking algorithms are triggered to adopt the highest ranked persona for the virtual agent based on previous positive interactions with the user, learned preferences, the user's state inferred from facial expressions, body language, tone. Personas can emulate voice signatures of popular characters, actors, celebrities and sports figures, and access a corpus of dialogue of the available personas to learn unique speech patterns, slang, tone, grammar, speed, and vocabulary. The corpus that comprises various personas of real and / or fictional individuals can include data of the mannerisms and visual likeness of the various characters and people, allowing avatars depicting the virtual agents to be animated in the likeness of the selected persona in real-time during conversational workflows.
Owner:INTERNATIONAL BUSINESS MACHINE CORPORATION