56 results about "Digital marketing" patented technology

An apparatus and method to detect consumer choices of products by use of RFID tags associated with a product and RFID readers to detect movement of the tag, which can initiate a presentation of relevant digital media based on the event and tag detected. The present invention is a new method of utilizing digital merchandising software, and RFID tags or other similar emitter identification tags as a potential input technology. The concept of the present invention can be considered a concept of “reverse RFID”, where the RFID reader and supporting CPU keeps track of tags in proximity to the reader and then triggering events based on separation from reader (i.e. the RFID reader no longer detects the presence of an RFID tag because the tag has been moved out of the range of the reader). The movement of the tag out of the detection range of the reader can be the result of a potential customer picking up a product and removing it from the shelf, where the product has an RFID tag associated therewith.

A digital marketing system displays advertisements in a retail environment, in transportation vehicles, and in outdoor advertising environments. The digital marketing system includes and advertisement database, a control database, a communications network, and a plurality of digital marketing devices. The advertisement database stores a plurality of digital advertisement files for a plurality of digital marketing devices. The control database stores information about the plurality of digital marketing devices, the information including location information and log entry information. A first digital marketing device is coupled to the advertisement database and the control database via a communications network, and stores a selected set of digital advertisement files. The first digital marketing device displays the selected set of digital advertisement files according to an advertising schedule. The selected set of digital advertisement files are downloaded to the digital marketing device based on a region where the first digital marketing device is located

The invention discloses a streaming media digital watermarking system which belongs to the streaming media processing technical field, comprising an embedded device and an extraction device of digital watermarking, and server arrangements related to streaming media transmission, wherein, digital watermarking information is added during the process of server-side video encoding in application of streaming media, and verification and extraction of the digital watermarking information are completed when simultaneously a client obtains video bit streams embedded with the digital watermarking information and decodes the video bit streams, and finally video play is finished by utilization of video data obtained after decoding. During the embedding process of the digital watermarking information, the digital marketing information is timely combined with compressed encoding of the video data, and the digital watermarking is embedded when an encoder finishes encoding, thereby the invention can timely change the digital watermarking information as required during the process of actual operation and video files are not needed to be made again.

A method that allows Event Holders to set their own advertising rates to compete on an advertising network by providing advertisements based on the Projected Rate of Return in a risk free manner to the Event Holder. The method includes steps of receiving from an Event Holder a request for selling tickets to an event; transmitting an advertisement at the request of an Advertising Network Member or transmitting an advertisement to software or hardware (e.g. chipsets) on a Consumer's machine that displays advertisements; receiving a ticket order that resulted from an advertisement; and Transmitting a Bill to the Event Holder for the Advertising Fee earned in selling the ticket. The method can be implemented with an online marketing system that includes a marketing server and one or more Advertising Network Members connected to the server for distributing advertising for the tickets

Viral marketing may be used in the delivery of broadcast content over networks such as DVB-H networks. By tracking and monitoring viewer recommendations and viewer responses to recommendations, content providers may target viewers and/or peer groups for marketing various types of content. Content may include advertisements, television programs, service announcements and the like. Feedback from viewers may be received on a user device through a backward or upstream channel. The viewers may be provided with a recommendation interface. In one or more configurations, the interface may be integrated into an electronic programming guide.

The invention provides a cooperative digital marketing system. The cooperative digital marketing system is characterized in that the system comprises a plurality of merchant terminals, a plurality of consuming member terminals, an online transaction system, a third party payment system, a one-card system and a merchant management system which are all connected through the internet. The invention further provides a method for cooperative digital marketing which comprises the following steps: a transaction step, a payment step and a merchant management step, wherein, the transaction step, the payment step and the merchant management are carried out in an alternative manner. The invention which systematically integrates online transaction, online payment and merchant management through the internet has the advantages that the process management of the transaction and the payment is simplified; and various modes of payment are provided, thereby not only meeting the demand of different people groups, but also providing the payment with safety guarantee. Meanwhile, the invention further has the advantages that the informatization and the automation of the whole course of online e-commerce are realized; the management cost of the merchant is saved; and the management efficiency of the merchant is improved.

The invention provides a digital marketing analysis solution with the object of assisting managers to completely analyze the behaviors of their users so as to improve and optimize their website structure, and product performance, and completely improve the sales performance. A system comprises two terminals: a computer terminal and a smart phone terminal. A managing platform comprises a front-end managing part, a member center, a user managing part, a client managing part, a visitor recording and data analyzing part, and an email reminding part. More particularly, the marketing tools comprise V discs and two dimensional codes. The client behavior acquiring and analyzing system of the invention, based on the analysis of enterprise digital business achievements and of the tracking data of visitors and clients from various channels, can help enterprises know about the demands and interest points of an individual person and customer groups and shorten the time to achieve business deals. The system can also analyze the performance of the same trade so as to explore room and chance for development and to help enterprises know about the effect of digital promotion and the optimization direction.

The invention discloses a digital marketing shared advertisement platform and an operation method thereof. The shared advertising platform comprises a server and a plurality of advertisement playing places. At least one screen is arranged in each advertisement playing place, and a camera is arranged on each screen, and that camera forms a capturable range in front of the screen to capture the information in front of the screen. The screen acquires playback data and statistical information from the information captured by the camera in front of the screen. The advertisement player manages the screen through the intelligent terminal, receives the statistical information fed back from the screen and extracts the advertisement broadcast information for display. The advertisement launcher uploads the advertisement to be played to the server through the intelligent terminal, so as to download the advertisement to be played from the server to the corresponding screen for playing, and receivesthe statistical information fed back from the screen and extracts the advertisement launching information for display. The invention has the advantages of reducing the cost of advertisement placement, increasing the convenience of advertisement placement, helping the advertisement placement person to obtain the actual advertisement placement situation, etc.

A computer-implemented method for improved ticket purchasing/selling process using a ticketing system. The purchasing process of tickets for a user can be facilitated by a web interface having an event selection menu configured to display one or more events having tickets available for purchase. Available inventories for tickets to one or more events can be displayed on an interactive venue map of the web interface. The user can choose desired seats for purchase via the venue map. Additional menus can facilitate the ability for a user to compare show dates, showtimes, and seating availability across different events. The ticketing system can also be configured to collect and process customer data through tracking pixels configured within the one or more pages of the web interface. Subsequently, bidding on digital marketing and advertisement can be conducted using the gathered customer data.

The invention relates to digital marketing optimization. A system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment by delivering treatments to control groups over the network. The selection of the treatments to deliver is optimized to provide treatments having a greater likelihood of satisfying an objective of the experiment.

The invention discloses an intelligent store digital marketing system. The system comprises a store terminal, a marketing platform and a client which are mutually connected through the Internet, the store terminal comprises an information acquisition module, a data processing module and a data feedback module, the information acquisition module is used for acquiring the browsing and purchasing information of the product by a client, and the data processing module is used for carrying out statistical processing on the acquired data; the data feedback module is used for perfecting the collected and processed data and popularizing the data by the marketing platform, the marketing platform comprises a product popularization module, a product experience module, a member management module and a reservation reservation module, and the product popularization module is used for popularizing the store products. The intelligent store digital marketing system can help the clients to more fully understand the advantages of the products, improve the user experiences, and help the clients to more quickly obtain the required products.

The invention discloses a digital marketing service management platform based on big data, the platform comprises a to-be-displayed content acquisition module, a login frequency comparison module and an information content comparison module, the to-be-displayed content acquisition module is used for acquiring each to-be-displayed marketing information content in advance; the marketing information content comprises a marketing picture and a marketing article, the marketing picture carries a hyperlink pointing to the marketing article, the login frequency comparison module is used for obtaining the login frequency of a user on a client, comparing the login frequency with a login frequency threshold, and when the login frequency is greater than or equal to the login frequency threshold, the information content comparison module obtains each marketing information content browsed by the user in history, compares the marketing information content with the to-be-displayed marketing information content, and determines and selects the to-be-displayed marketing pictures to be arranged in the marketing display position area on the client according to the comparison content.

A conversational and live interactions development and marketplace distribution system and process are disclosed for the purpose of enhancing customer engagement experiences by implementing lead/customer engagement and call-to-action strategy in social media advertisement, digital marketing, and customer success. The conversational and live interactions development and marketplace distribution system includes a stateful network of live interaction plug-ins that are triggered on demand and on-the-fly from inside social media, applications, or messaging channels. The conversational and live interactions development and marketplace distribution system provides a platform for development of conversational and live interaction plug-ins, chatbots, and smart human chat components. The conversational and live interactions development and marketplace distribution system hosts a cloud marketplace for distribution of conversational and live interaction plug-ins, chatbots, and smart human chat components.

A system for providing a visual display of a visitor's journey pathways through various digital touchpoints and quantitative measurements of the visitor's interaction with each digital touchpoint includes an online visitor meta-data database, an online images database, a visitor journey analytics code, a visitor journey analytics engine, a computing system, and a user interface. The visitor journey analytics code is embedded in each digital touchpoint and the visitor journey analytics code extracts visitor meta-data associated with each digital touchpoint that a visitor visits and uploads them to the online visitor meta-data database. The visitor journey analytics engine includes a customer journey analytics processing software product that receives visitor meta-data and specific online images for each digital touchpoint a visitor visits, calculates a visitor experience performance index for each digital touchpoint, and records visitor's journey pathways through various digital touchpoints. The user interface displays the visitor's journey pathways through the various digital touchpoints and the calculated visitor experience performance indexes for each digital touchpoint.

An improved method of raising funds may include offering products or services from third parties for sale to support the dreams, goals or purposes of the individuals involved and may extend for an indefinite period of time, and thus may be referred to as “dreamraising.” The dreamraising platform may find use with youth and charitable organizations, in an embodiment. The dreamraising platform may create relationships between three unique roles: organizations (any organization in need of raising funds); sellers (youths or other individuals affiliated with the organization); and supporters (purchasers who purchase from the sellers). Through the platform the sellers may create an online store, in which, while setting up their pages, sellers may identify their dream (their strongly desired goal or purpose) to be displayed on their online store page. The infrastructure of the platform enables sellers to sell products or services to their community of supporters. In addition to a customized fundraising page, the seller receives access to automated marketing provided by the dreamraising platform through the use of a sidekick communication platform. The dreamraising fundraising platform, along with the sidekick communication platform, provides the seller with sophisticated digital marketing to increase sales and the ability to track funds raised.

Example implementations described herein are directed to collection of social media information based on a social media event. The example implementations provide for the service of digital marketing, especially for public sector marketing in which it may be necessary to collect user's needs and opinions at the early stage. The example implementations may determine a start time for collection of social media based on the social media event, as well as a stop time.

The invention relates to a data analysis system for applying a deep neural network to digital marketing, which comprises an advertiser terminal, a data analysis server and a database, and the data analysis server is in communication connection with the advertiser terminal and the database. The data analysis server comprises a feature extraction unit, a feature reconstruction unit and a feature analysis unit which are in communication connection. The advertiser terminal sends an advertisement putting request to the data analysis server. The feature extraction unit obtains a first putting feature and a second putting feature according to an advertisement putting request. The feature reconstruction unit carries out feature reconstruction on the first putting feature and the second putting feature to generate a first putting reconstruction feature and a second putting reconstruction feature, and carries out linear aggregation on the first putting reconstruction feature and the second putting reconstruction feature to generate an advertisement putting feature. The feature analysis unit generates an advertisement revenue analysis chart according to the advertisement putting features.

The invention discloses a big data-based digital marketing service system, which comprises a user side, a marketing service side, an offline side and a database, and is characterized in that the userside is used for obtaining customer data and establishing an online experience channel, the marketing service side is composed of a marketing platform and a service platform, the marketing platform isused for making a product marketing plan conforming to customers, the service platform is used for carrying out reasonable management service on customers, the offline end is used for establishing anoffline comprehensive marketing service channel for the customers and expanding the cognition degree of the customers to product brands, and the database is used for obtaining and analyzing consumption habits of the customers. According to the marketing service system, plans meeting marketing and service requirements of customers can be formulated according to personalized requirements of the customers, intercommunication and interconnection between products and the customers are achieved in combination with diversified modes of online browsing and offline experience, the recognition degree of the customers for product brands is improved, and the marketing service quality is improved. Therefore, a better and more perfect marketing service effect is achieved for customers.

The invention discloses a real estate social fission marketing system and method. The system comprises an authentication module, a sharing module, a reporting module, a transaction module and a commission module. The authentication module is used for acquiring personal information, performing identity real-name authentication and determining a sharing permission; the sharing module is used for sharing the product information to the client through the applet page according to the sharing authority; the reporting module is used for acquiring client information of the client and generating reporting information in combination with the product information and the client information; the transaction module is used for carrying out transaction judgment according to the report information and generating transaction information; and the commission module is used for performing commission calculation according to the transaction information to obtain commission information. According to the method, commission is obtained through applet sharing, the publicity degree of real estate products can be improved, the customer source obtaining cost is reduced, and the method can be widely applied to the technical field of digital marketing.

The invention provides a method and system for fusing cross-channel consumer identities in real time. Multiple pieces of identity information from different channels are fused into a final UID according to a specific identity processing strategy. The invention provides a novel systematic method for cross-channel identity communication, rapid and real-time matching and fusion of identities are realized in a code-free manner, and technical support is provided for real-time digital marketing and data insight.

Disclosed herein is a method and system for managing medical payments in a medical marketing environment hosted by a service provider. Information of a patient is acquired and healthcare providers are identified based on the acquired patient information and information of identified healthcare providers is provided to the patient. The patient selects one or more of the identified healthcare providers for a medical service and prioritizes them. The patient information is transferred to a selected healthcare provider for acceptance to provide the medical service to the patient. The selected healthcare provider that accepts to provide the medical service to the patient, signs an agreement for not accepting co-payment from the patient. An appointment is scheduled between the patient and the selected healthcare provider. The service provider pays a co-payment to the selected healthcare provider on behalf of the patient in exchange for a minimal referral fee.

The invention discloses a big data traceability digital marketing cloud platform management system, which comprises a data acquisition subsystem. The data acquisition subsystem comprises a sensor, a light source and a camera device, whether the sensor is normal or not is checked, and whether the angle of the light source is normal or not is checked; under the condition that both the sensor and thelight source are normal, an equipment main power supply and the camera are started; and then the camera is selected for shooting, and two-dimensional code identification is performed. According to the invention, connection with a WeChat public account is realized, accurate flow is obtained with low cost, secondary purchase and the like of consumers are promoted by means of credits, red envelopesand the like, consumer data is tracked in real time, an intelligent data model is constructed, a user portrait is established, support is provided for scene marketing, and data support is provided forproduct marketing decisions.

The invention provides an open system platform for enterprise digital marketing. The open system platform comprises a retrieval word acquisition module, a retrieval extension word module and a retrieval result generation module, the data output end of the retrieval word acquisition module is connected with the data input end of the retrieval extension word module, and the data output end of the retrieval extension word module is connected with the data input end of the retrieval result generation module; the retrieval word acquisition module is used for acquiring retrieval words; the retrieval extension word module is used for generating retrieval extension words according to the retrieval words acquired by the retrieval word acquisition module; and the retrieval result generation module is used for obtaining a retrieval result according to the retrieval extension word generated by the retrieval extension word module. Visual display of the data can be realized through the keywords.

The invention discloses a mobile digital marketing effect evaluation system. The invention relates to a mobile digital marketing effect evaluation system, which comprises an evaluation system and an evaluation input system. The evaluation system comprises an evaluation result display module, a central processing unit, a wireless transceiver and a data storage module, and the evaluation input system comprises a character input end, a mobile end, an evaluation paper strip receiving box and a field evaluation end; the character input end comprises a database, a wireless communicator, an information processing chip and a scanner; the information processing chip is connected with the scanner, is used for processing scanned characters and recording and registering, and is connected with the database. According to the evaluation system, the mobile digital marketing effect on all ages can be conveniently evaluated, so that the evaluation result is more comprehensive, the labor can be saved, the character evaluation can be quickly input by only one person, and the evaluation system has a certain use prospect.