Big data traceability digital marketing cloud platform management system

Abstract

The invention discloses a big data traceability digital marketing cloud platform management system, which comprises a data acquisition subsystem. The data acquisition subsystem comprises a sensor, a light source and a camera device, whether the sensor is normal or not is checked, and whether the angle of the light source is normal or not is checked; under the condition that both the sensor and thelight source are normal, an equipment main power supply and the camera are started; and then the camera is selected for shooting, and two-dimensional code identification is performed. According to the invention, connection with a WeChat public account is realized, accurate flow is obtained with low cost, secondary purchase and the like of consumers are promoted by means of credits, red envelopesand the like, consumer data is tracked in real time, an intelligent data model is constructed, a user portrait is established, support is provided for scene marketing, and data support is provided forproduct marketing decisions.

Description

technical field [0001] The present invention relates to the technical field of big data platforms, and more specifically, relates to a big data traceability digital marketing cloud platform management system. Background technique [0002] One box, one code contains the activity information launched by the enterprise. It is a bridge connecting the enterprise and consumers. Enterprises use the digital marketing function of one box, one code for promotion, and use its traceability function to conduct anti-counterfeiting inquiries. [0003] The existing big data traceability digital marketing system has the following problems: (1) QR code acquisition relies on manual installation of camera equipment for focusing, which has problems of poor efficiency and accuracy. Collection errors will cause serious problems to the overall traceability platform system; (2) Although most offline stores and e-commerce platforms have omni-channel transaction capabilities, they lack long-term commu...

AI Technical Summary

Problems solved by technology

[0003] The existing big data traceability digital marketing system has the following problems: (1) QR code acquisition relies on manual installation of camera equipment for focusing, which has problems of poor efficiency and accuracy. Collection errors will cause serious problems to the overall traceability platform system; (2) Although most offline stores and e-commerce platforms have omni-channel transaction capabilities, they lack long-term communication channels with customers after the transaction is completed connection and follow-up maintenance, such as records of purchase habits, frequency, product preferences, purchase channel preferences, etc., lack of accurate user portraits

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