Patents
Literature
Patsnap Eureka AI that helps you search prior art, draft patents, and assess FTO risks, powered by patent and scientific literature data.

9 results about "Campaign management" patented technology

Advertising campaign management engine

Methods, systems, and computer storage media for providing an advertising campaign management engine in an artificial intelligence system are described. Advertising campaign management refers to the process of planning, executing, monitoring, and optimizing advertising campaigns. Operationally, first, high-conversion design modeling and mining analyzes performance data and user preferences to identify design elements—such as image style and text layout—that drive engagement. Second, design requirement generation converts ad optimization profiles into structured prompts that guide the refinement of ad designs. Lastly, design fine-tuning leverages advanced generative models to adjust ad elements, such as images and layouts, based on the generated requirements. The advertising campaign management engine supports an iterative process that enables automated updates and optimizations, allowing ads to be tailored to specific demographics. For example, it could produce quirky designs for young adults or simplified layouts for seniors. Refined ads are then deployed and continuously monitored for performance improvements.
Owner:EBAY INC

ad campaign management engine

This paper describes a method, system, and computer storage medium for providing an advertising campaign management engine within an artificial intelligence system. Advertising campaign management refers to the process of planning, executing, monitoring, and optimizing advertising campaigns. Operationally, it first involves high-conversion design modeling and mining analysis of performance data and user preferences to identify design elements (such as image style and text layout) that enhance engagement. Next, design requirement generation transforms ad optimization profiles into structured prompts that guide the refinement of ad design. Finally, design fine-tuning utilizes advanced generative models to adjust ad elements (such as images and layout) based on generated requirements. The advertising campaign management engine supports an iterative process that enables automatic updates and optimization, allowing ads to be customized based on specific demographics. For example, it can create unique designs for young people or simplified layouts for older people. The refined ads are then deployed and continuously monitored for performance improvement.
Owner:EBAY INC

Campaign Management Customer Financial Behavior Monitoring device for Targeted Marketing Applications

ActiveGB6532742SKnowledge managementCampaign management
Campaign Management Customer Financial Behavior Monitoring device for Targeted Marketing Applications
Owner:DR MAHENDRA DNYANESHWAR INGOLE +7

Advertising campaign management engine

Methods, systems, and computer storage media for providing an advertising campaign management engine in an artificial intelligence system are described. Advertising campaign management refers to the process of planning, executing, monitoring, and optimizing advertising campaigns. Operationally, first, high-conversion design modeling and mining analyzes performance data and user preferences to identify design elements-such as image style and text layout-that drive engagement. Second, design requirement generation converts ad optimization profiles into structured prompts that guide the refinement of ad designs. Lastly, design fine-tuning leverages advanced generative models to adjust ad elements, such as images and layouts, based on the generated requirements. The advertising campaign management engine supports an iterative process that enables automated updates and optimizations, allowing ads to be tailored to specific demographics. For example, it could produce quirky designs for young adults or simplified layouts for seniors. Refined ads are then deployed and continuously monitored for performance improvements.
Owner:EBAY INC

Time-based dynamic secondary content placement calls in time-shifted content

Apparatus and methods for enabling time-based secondary content scheduling and dynamic placement for users of a content distribution network. In one embodiment, the network comprises a managed network, and the secondary content comprises advertising which was scheduled at the time the primary content was stored / recorded. A management process is adapted to identify the originally scheduled advertisements and utilize a temporal reference (e.g., time stamp) or other data associated with the original recording provided to the management process when an advertisement call is made dynamically, thereby preserving such relationship when the recorded content is requested for playback with a certain period of time, without having to store the advertisements with each recording. In another embodiment, a Campaign Management System (CMS) is used to associate campaigns based on a time period “in the past” (e.g., via use of one or more historic records regarding the advertisement placement for each user individually).
Owner:CHARTER COMM OPERATING LLC

Unified contact database system with customizable multi-source data integration

A system for managing contacts and tracking communication activities includes a database that obtains contact information from multiple sources including electronic communications. Multiple attributes are stored for each contact while deduplicating contact information and enabling sharing across accounts. Interactions are monitored by logging sent and received electronic communications, tracking meetings, and inferring relationship status based on interaction frequency. An activity feed displays a timeline of monitored interactions, shows communications related to specific contacts, and updates contact profiles based on tracked activities. A visual pipeline interface tracks transactions by visualizing relationship pipelines organized by status, displaying transaction progress, and enabling relationship development. Collaboration features including shared access to relationship data and permission-based controls for sensitive information are provided. AI capabilities are implemented for automated contact syncing, intelligent follow-up suggestions, and outreach campaign management. Reporting features generate insights by analyzing communication patterns and determining relationship strength.
Owner:NOTION LABS INC

Privacy-first data and ai-driven programmatic advertising platform for enhancing advertising campaign performance

A system for a programmatic advertising platform to enhance advertising campaign performance is disclosed, including a data integration module to receive, from one or more user inputs and a plurality of data stores, data utilized to initialize an advertising campaign. A contact-based targeting module identifies one or more recipients of the advertising campaign. A multi-channel campaign management module optimizes one or more features of the advertising campaign in real-time. A reporting and analytics module reports a status of the advertising campaign and provide the status on a user interface. A compliance management engine monitors one or more compliance parameters associated with the advertising campaign.
Owner:MURO TIMOTHY JAMES