81 results about "Campaign management" patented technology

A method and system are disclosed for optimizing webpages and managing campaigns in a syndicated commerce environment. Social data associated with a first user is used to determine their user characteristics. These characteristics are then used to identify a set of second users that possess the same characteristics. The past online behavior of the set of second users is analyzed to identify online conversion actions they have performed. In turn, the online conversion actions are analyzed to identify campaign data associated with a campaign goal, which is then provided to the first user.

The various embodiments of the invention provide a data processing system and method, for applications such as marketing campaign management, speech recognition and signal processing. An exemplary system embodiment includes a first data repository adapted to store a plurality of entity and attribute data; a second data repository adapted to store a plurality of entity linkage data; a metadata data repository adapted to store a plurality of metadata modules, with a first metadata module having a plurality of selectable parameters, received through a control interface, and having a plurality of metadata linkages to a first subset of metadata modules; and a multidimensional data structure. The control interface may modify the plurality of selectable parameters in response to received control information. A plurality of processing nodes are adapted to use the plurality of selectable parameters to assemble a first plurality of data from the first and second data repositories and from input data, to reduce the first plurality of data to form a second plurality of data, and to aggregate and dimension the second plurality of data for storage in the multidimensional data structure.

The present solution provides a configurable, dynamic and flexible mechanism to define and use pixel rules to identity and select campaigns for the user based on the user's pixel history as well as other behavior data. The pixel rules can be configured to identify one or more mandatory pixels that have to be present or tracked for the user in order to include or exclude a campaign in a campaign selection process. The pixel rules can be configured to identify weighted pixels that have to be present or tracked for the user in order to include or exclude a campaign in a campaign selection process. The pixel rules may identify any combination of mandatory and weighted pixel rules. These pixel rules may be configured via a user interface of a development tool and during run-time campaign management applied to the user pixel history to select and deliver campaigns.

Systems and methods for creation, management and delivery of targeted marketing campaigns to a consumer based on a consumer's social check-in activity as identified by a consumer on one or more location based social networks. In one embodiment, a campaign management system receives information relating to a consumer's social check-in activity from various (heterogeneous) location based social networks in a wide variety of formats, and further normalizes such disparate information received into a standardized format. According to an aspect, the system processes the normalized information in conjunction with pre-stored marketing campaigns created by marketers for purposes of identifying consumers who satisfy one or more conditions specific to the pre-stored marketing campaigns. Campaign-related information corresponding to the pre-stored marketing campaigns generally comprise various promotional offers, discounts, coupons, etc., which are delivered to the identified consumers, who initiate some kind of action thereby fulfilling the marketing campaign.

A campaign management technique for batch processes enables a process control system user to flexibly create, edit and execute batch process campaigns. The campaign management technique uses a campaign management function that sends messages requesting batch information to a batch executive function. The batch executive function extracts the requested batch information from a database and sends responsive messages containing the requested batch information to the campaign management function. The campaign management function displays the requested batch information to a user via a graphical display and enables the user to select batch information to be included within a batch process campaign. The user can create a campaign having multiple types of batches, which can include special startup and cleanup batches. The campaign management function releases batches of a campaign for execution by the batch executive function according to a user-specified batch execution mode, which may queue a ready batch in the batch executive function prior to the completion of a currently executing batch. A user can add batches to a campaign and / or can modify or delete unreleased batches of a currently executing campaign. Additionally, the campaign management function is tightly integrated with a data historian function and a security function and automatically sends campaign execution messages to the data historian and uses the security function to control user access to the campaign management function.

An online and offline communication processing and tracking using data processing and data / voice networks is described. A phone address from a phone address number pool is automatically assigned to a first entity. A call quality rating is determined and recorded. A call from a caller directed to the phone address is received at a call bridging system coupled to at least one network, wherein the call is associated with call signaling information. Based at least in part on the call quality associated with the caller call, the caller call is assigned to a first location in a call queue. An outbound call is generated from the call bridging system and the inbound and the outbound calls are bridged. One or more parameters of the bridged call are compared to the call quality rating. An indication is recorded regarding the successful bridging of the calls in association with an entity identifier.

A system comprises an advertiser coupled to a network and having a web property to advertise; an advertisement campaign management system coupled to the network, the advertising campaign management system having a geographically distributed set of servers for storing an advertisement for the web property, criteria indicating when presentation of the advertisement is desired by the advertiser, and a bid for the presentation of the advertisement when the criteria are met; and an advertising channel coupled to the network for requesting ad content from the advertisement campaign management system and for receiving the advertisement from the advertisement campaign management system in response to the request for ad content.

A campaign management system manages campaign data for one or more campaigns and geospatial data for areas in which the campaigns are directed. The system performs spatial queries, data queries, and / or geocode-based queries, generates maps geographically identifying where campaign events are occurring in the geographic area, and generates feature data for display. Campaign symbology, such as shading, color coding, patterns, icons, or other symbols identify one or more campaign events in the geographic area.

Techniques are provided for adapting an advertising campaign based on real-time analysis of campaign metrics for a concurrent advertising campaign. As one advertising campaign runs, parameters of the campaign are updated to incorporate insights from another advertising campaign. In one embodiment, parameters of the campaign are updated to boost performance of a portion of the advertising campaign determined to be particularly responsive based on the campaign metrics from another campaign. The campaign metrics may be measured using real-time, single-question surveys across segmented portions of the target audience and may be used to generate correlations between the target audience and marketing objectives sought.

An online and offline communication processing and tracking using data processing and data / voice networks is described. A phone address from a phone address number pool is automatically assigned to a first entity. A call quality rating is determined and recorded. A call from a caller directed to the phone address is received at a call bridging system coupled to at least one network, wherein the call is associated with call signaling information. Based at least in part on the call quality associated with the caller call, the caller call is assigned to a first location in a call queue. An outbound call is generated from the call bridging system and the inbound and the outbound calls are bridged. One or more parameters of the bridged call are compared to the call quality rating. An indication is recorded regarding the successful bridging of the calls in association with an entity identifier.

The various embodiments of the invention provide software and metadata structures for a data processing system and method, for applications such as marketing campaign management, speech recognition and signal processing. An exemplary system embodiment includes a first data repository adapted to store a plurality of entity and attribute data; a second data repository adapted to store a plurality of entity linkage data; a metadata data repository adapted to store a plurality of metadata modules, with a first metadata module having a plurality of selectable parameters, received through a control interface, and having a plurality of metadata linkages to a first subset of metadata modules; and a multidimensional data structure. The control interface may modify the plurality of selectable parameters in response to received control information. A plurality of processing nodes are adapted to use the plurality of selectable parameters to assemble a first plurality of data from the first and second data repositories and from input data, to reduce the first plurality of data to form a second plurality of data, and to aggregate and dimension the second plurality of data for storage in the multidimensional data structure.

A loan portfolio manager system is provided to predict and prioritize loans at risk of default and foreclosure. The loan portfolio manager system may analyze the loans at risk to determine which of the loans are at risk and also candidates for modification. The loan portfolio manager system may generate recommended modification solutions for those at risk loans by applying configurable criteria and data analytics. The loan portfolio manager system may monitor and report on the health of loan portfolios, borrowers, and on success of loan modifications. The loan portfolio manager system may facilitate loan modification business process outsourcing through campaign management and buyer contact / interaction capabilities.

A development methodology for a full-service, multi-channel marketing solution that helps retailers, financial services and telecommunications companies determine where, when and how to interact with their prospects and customers to build stronger relationships. The preferred embodiment of the invention results in an outsourced marketing solution that is tailored to the client's goals and resources, and that delivers everything the client needs to streamline the marketing process, including data warehousing, reports and queries, campaign management and execution, marketing strategy consulting, Internet information delivery services, promotion data processing, data enhancement, strategy design and execution, decisioning tools, optimization tools, and predictive and descriptive modeling.

The various embodiments of the invention provide software and metadata structures for a data processing system and method, for applications such as marketing campaign management, speech recognition and signal processing. An exemplary system embodiment includes a first data repository adapted to store a plurality of entity and attribute data; a second data repository adapted to store a plurality of entity linkage data; a metadata data repository adapted to store a plurality of metadata modules, with a first metadata module having a plurality of selectable parameters, received through a control interface, and having a plurality of metadata linkages to a first subset of metadata modules; and a multidimensional data structure. The control interface may modify the plurality of selectable parameters in response to received control information. A plurality of processing nodes are adapted to use the plurality of selectable parameters to assemble a first plurality of data from the first and second data repositories and from input data, to reduce the first plurality of data to form a second plurality of data, and to aggregate and dimension the second plurality of data for storage in the multidimensional data structure.

As online ads are becoming technically and artistically more sophisticated, advertisers will need a way to efficiently request assistance with ad creations that offer richer ad formats. An online ad business environment helps connect advertisers with ad service providers (also called agents or advisors) who can meet their needs for more complex and sophisticated ad creatives. The online ad business network may use a job listing board where advertisers can enter request for assistance and agent can view them. The business network may also include an agent directory where agents can post their profiles and services and advertisers can view them. Using the job listing board and agent directory, advertisers and agent can contact each other through contact operations available in the business network, and enter into business relationships. A payment from an advertiser to an agent may be made via the business network. The amount of compensation paid to the agent by the business network need not be equal to the amount of payment received by the advertiser.

An online presentation campaign management method includes allowing a primary author to perform a primary set of tasks concerning at least a primary portion of an online presentation, and requesting that one or more guest authors perform a plurality of secondary sets of tasks concerning a secondary portion of the online presentation. The completion of the primary set of tasks and one of the plurality of secondary sets of tasks results in the generation of a unique online presentation, thus resulting in the generation of a plurality of unique online presentations.

Systems and methods are provided for modeling the cognitive impact of content displayed on a first device on a user engaged with a second device. An exemplary method involves obtaining activity by the user associated with the second device when content is displayed on the first device, determining an impact metric for the content, and correlating the impact metric with the user activity for the user. In another embodiment, an exemplary content-management system includes a campaign-management system to provide content displayed on a first device and an impact-modeling system to capture user activity on a second device when the content is displayed on the first device, determine an impact metric for the content, and correlate the impact metric to the user activity for the user.

A campaign management system manages campaign data for one or more campaigns and geospatial data for areas in which the campaigns are directed. The system performs spatial queries, data queries, and / or geocode-based queries, generates maps geographically identifying where campaign events are occurring in the geographic area, and generates feature data for display. Campaign symbology, such as shading, color coding, patterns, icons, or other symbols identify one or more campaign events in the geographic area.

Disclosed herein are systems and methods for keeping records and managing allocation in advertising campaigns according to rational quantitative models. In one facet, various quantitative methods are presented to efficiently manage experimentation and reallocation of advertising resources among many opportunities, seeking the best available return on investment. In an additional facet, a number of automated tools are described that keep statistics and manipulate bids and active sets in large advertising campaigns. For instance, in one illustrative embodiment, a system is presented for calculating an estimate of the relationship between position and bid for ad sites on an ad service which defines position. In another exemplary embodiment, an ad-campaign management system is presented which includes a cost-side reporter, a revenue-side reporter, a Bayesian value generator, and a bid generator.

A specialized networking and application system which includes a consent and campaign blockchain network for advertising campaigns. Off-chain databases are used to store a user's personal data records that are not suitable to be stored in blockchain ledger system. A user receives an opt-in request link prompting the user to consent to receiving advertising campaign messages. The invention verifies user's consent using a single-use token and, if the verification is successful, the advertising campaign messages are transmitted to the user. The invention enables users to centrally manage their consents / preferences for various enterprises, various channels and / or campaigns, storing encrypted subscribers' consents / preferences data into trusted blockchain network, validating the preferences before delivering a campaign message to the user, and providing audit trials and historical campaign messages with analytic data to the users.

A method for facilitating communication between a candidate and at least one voter includes receiving at least one communication between the candidate and at least one voter, determining at least one jurisdiction for the communication between the candidate and voter, accessing a compliance database based on the determined jurisdiction, determining at least one compliance rule responsive to the accessing, comparing the received communication and compliance rule, and facilitating the transmission of the communication between the candidate and at least one voter based on the comparison.

The present invention provides a platform for advertising data integration and aggregation. Methods, systems, and apparatuses are provided for computerized management and optimization of advertising campaigns within or using the platform. Computerized methods and systems are provided that facilitate or automate management of advertising campaigns, including advertising campaigns or campaign components that use sponsored search result listings. Information relating to advertising campaigns and advertising campaign performance is collected from disparate sources, integrated, and utilized to facilitate determination of optimal ad campaign strategies as well as to facilitate management of ad campaigns and implementation of ad campaign strategies.

A campaign management system manages campaign data for one or more campaigns and geospatial data for areas in which the campaigns are directed. The system performs spatial queries, data queries, and / or geocode-based queries, generates maps geographically identifying where campaign events are occurring in the geographic area, and generates feature data for display. Campaign symbology, such as shading, color coding, patterns, icons, or other symbols identify one or more campaign events in the geographic area.

A social and mobile business tool is provided for managing multi-platform marketing, publishing, and analysis. The marketing and publishing software program provides an intuitive campaign management system and graphical user interface with in-depth, real-time analytics for conducting social, mobile, and digital targeted campaigns. The social and mobile business software program improves how social, mobile and digital campaigns work, by syncing the multi-platform based campaigns together. Simultaneous and full synchronization means a campaign can be launched at the same time across mobile, social and Web platforms, and are fully synchronized so changes to a campaign are reflected across the other platforms immediately. The pairing of simultaneous synchronization with mobile integration and detailed interest and attribute data about what's important to a brand or agency's customers and prospects equates to more intelligent marketing with the ability to react and adjust a campaign thereby leading to stronger sales, and more satisfied, loyal buyers.

This disclosure pertains to a Multi-Location focused cloud based computer system and methods, which can be White Labeled, for creating, conducting, managing, monetizing and gauging the effectiveness of Social Media Marketing Campaigns across all content deployed to one or more social networks. The key components consists of Social messages, a time zone aware automated scheduling and posting module, an internal responsive Landing page builder and ‘plug-ins’ for use with external builders and Unified Metric System all managed from a Dashboard having Multi-Location Campaign management features. Together the components are referred to as Buzzes. A Campaign can have one or more Buzzes. The Unified Metrics System continuously tracks Follower Actions across all content then places them against a value matrix calculating a single effectiveness score called the BuzzScore. These components, in other systems, are typically disparate and require cobbling together multiple reports from various networks and web pages to determine effectiveness.

A campaign management system manages campaign data for one or more campaigns and geospatial data for areas in which the campaigns are directed. The system performs spatial queries, data queries, and / or geocode-based queries, generates maps geographically identifying where campaign events are occurring in the geographic area, and generates feature data for display. Campaign symbology, such as shading, color coding, patterns, icons, or other symbols identify one or more campaign events in the geographic area.

Control for the flexible distribution of update software is realized.An in-vehicle software distribution system 1 is configured comprising an in-vehicle software distribution server (telematics center 10) which manages updates to an identical function by means of a campaign for an in-vehicle system (an engine ECU 241, for example) of a plurality of vehicles 20 and distributes software of the campaign remotely to target vehicles, a terminal 30, and a software update apparatus 210 which is mounted in each of the plurality of vehicles 20. Furthermore, in the telematics center 10, a campaign management unit 112 categorizes the campaign target vehicles into groups based on a predetermined criterion and creates a plurality of sub-campaigns which are subordinate to the campaign for each of the categorized groups, and a software distribution unit (an update software distribution unit 113) distributes software remotely to the target vehicles for each of the sub-campaigns.