System and method for blockchain-based consent and campaign management

Abstract

A specialized networking and application system which includes a consent and campaign blockchain network for advertising campaigns. Off-chain databases are used to store a user's personal data records that are not suitable to be stored in blockchain ledger system. A user receives an opt-in request link prompting the user to consent to receiving advertising campaign messages. The invention verifies user's consent using a single-use token and, if the verification is successful, the advertising campaign messages are transmitted to the user. The invention enables users to centrally manage their consents / preferences for various enterprises, various channels and / or campaigns, storing encrypted subscribers' consents / preferences data into trusted blockchain network, validating the preferences before delivering a campaign message to the user, and providing audit trials and historical campaign messages with analytic data to the users.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims priority to U.S. Provisional Patent Application No. 62 / 680,258 entitled “System and Method of Blockchain-Based Consent and Campaign Management”, filed on Jun. 4, 2018, the entirety of which is incorporated herein by reference.BACKGROUND OF THE INVENTION[0002]It is crucial for companies to protect the privacy of their users before sending mobile communications or accessing personally identifiable information (PII). Consent Management services add a layer of trust between companies and their users by acquiring and storing consent (or permission) before accessing user related data or sending various types of mobile communications.[0003]The consent management manages the consent status, tracking, and auditing to ensure compliance with local laws and regulations. The goal is to respect the privacy of the users, and this convention ensures that none of the subscriber credentials are distributed, leaving the subscriber in...

AI Technical Summary

Benefits of technology

The invention is a specialized network and application system that allows various participants to join and perform specific functions. The network includes multiple application nodes to support the requirements of different participants. The system also has off-chain databases to store data that needs to be kept securely. The invention provides a method for consent and campaign management, which allows enterprises to centrally manage their consents and preferences for various channels and campaigns. The data is stored in a trusted blockchain network, validated before delivering a campaign message to the user. The invention also provides audit trials and historical campaign messages with analytic data to users. It also allows legal / regulators and auditors to conduct audits of each individual user's engagement history and campaign status. Overall, the invention improves data security, enables efficient campaign management, and enhances user privacy.

Problems solved by technology

However, currently there is no common place for users to manage their consent / opt-in preferences.

The absence of a central user consent management system leads to replication of the process that could be time consuming and tedious for the users whenever they need to modify or delete their personal information and consent with the consent management system of each individual enterprise.

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