Advertising campaign and business listing management for a location-based services system

Abstract

The present invention discloses a method and system for creating advertising content and business listing content in a location-based services system. An advertising campaign or a business listing is created with a business remote terminal using a campaign management interface application or a business profile interface application. The advertising campaign or business listing is then transmitted to an advertiser portal. The advertiser portal then directs the advertising campaign or business listing to a create campaign application or a business profile application for processing. The advertising campaign or business listing is then stored in a business database or a business profile database using a data access component.

Description

[0001] This application claims the benefit of U.S. Provisional Application Serial No. 60 / 286,916, filed Apr. 27, 2001.FIELD OF THE INVENTION [0002] The present invention relates generally to providing information to communication devices and, more particularly, to providing a advertising campaign and business listing interface in a location-based services system that are targeted toward communication devices located in specific geographic areas. BACKGROUND OF THE INVENTION [0003] Wireless communication devices have recently evolved from a technology used by an elite segment of the population to a technology that is used by the masses. In the year 2000, it has been estimated that well over 100 million people in the United States alone subscribed to at least one type of wireless communication service. Worldwide, the number of wireless communication device users has reached a staggering number and is growing all of the time. In the near future, it is envisioned that almost everyone wil...

AI Technical Summary

Benefits of technology

[0009] An edit campaign application is provided on the advertiser portal that allows the business remote terminal to edit the advertising campaign after being stored in the business database. A delete campaign application is also provided on the advertiser portal that allows the business remote terminal to delete the advertising campaign after being stored in the business database. In another preferred embodiment, the business remote terminal is a wireless communication device, which allows an advertiser to create, edit and delete advertising campaigns from virtually any location.

Problems solved by technology

Currently, most of these devices are only used by a small segment of the population due, in large part, to the fact that there are a limited number of applications and services available for such devices.

Generally speaking, one of the problems associated with searching for business information on specific products and services using the Internet is being able to locate relevant business information for products and services that are available in a geographic area that is located near the user.

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