Architecture for an advertisement delivery system

Abstract

A system comprises an advertiser coupled to a network and having a web property to advertise; an advertisement campaign management system coupled to the network, the advertising campaign management system having a geographically distributed set of servers for storing an advertisement for the web property, criteria indicating when presentation of the advertisement is desired by the advertiser, and a bid for the presentation of the advertisement when the criteria are met; and an advertising channel coupled to the network for requesting ad content from the advertisement campaign management system and for receiving the advertisement from the advertisement campaign management system in response to the request for ad content.

Description

PRIORITY CLAIM [0001] This applications is a continuation of and incorporates by reference U.S. patent application Ser. No. 11 / 324,129, entitled “System and Method for Advertising Management,” filed on Dec. 30, 2005, by inventors Robert J. Collins, et al., which claims priority to U.S. Provisional Patent Application Ser. No. 60 / 703,904, entitled “SYSTEM AND METHOD ALLOWING INFORMATION PROVIDER ACCESS TO A NETWORKED DATABASE SEARCH SYSTEM,” filed on Jul. 29, 2005, the disclosure of which is hereby incorporated herein by reference in its entirety.COPYRIGHT NOTICE [0002] A portion of the disclosure of this patent document contains material which is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent files or records, but otherwise reserves all copyright rights whatsoever. FIELD OF THE INVENTION [0003] This invention relates i...

AI Technical Summary

Benefits of technology

[0012] The first bid may specify payment terms based on an advertisement tactic. The advertisement tactic may include at least one of sponsored search, content match and banner advertisement. The method may further comprise storing a third advertisement for a third web property to advertise, third criteria indicating when presentation of the third advertisement is desired by the first advertiser, and a third bid for the presentation of the advertisement when the third criteria are met. The first criteria and the third criteria may be the same. The first bid and the third bid may be the same. The method may further comprise monitoring visitor behavior. The monitoring may use at least one of tagging, data tracking, program code, navigation code, a cookie, and a redirection server. The method may further comprise generating performance information from the monitored visitor behavior. The method may further comprise enabling the first advertiser to modify its first criteria and first bid based on the performance information.

Problems solved by technology

Determining how to efficiently and optimally spend an advertising budget, as well as implementing and managing an ongoing advertising campaign (or campaigns) utilizing such a budget, however, can pose a daunting challenge to advertisers.

Online advertisers participating in such an auction-based system may face the challenge of managing and optimizing potentially frequent bidding on, for example, each of thousands or hundreds of thousands of search terms or groups of search terms.

Existing techniques for managing and optimizing advertising campaigns fall far short of providing efficient, effective solutions to these problems.

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