Product
Patsnap Eureka
For R&D, Patsnap Eureka makes reading and utilizing patents & technical documents easy.
Patsnap Eureka AIR
Designed for self-driven R&D workflows. Generate viable solutions, solve complex R&D challenges, empower your innovation with AI.
Patsnap Eureka Materials
Designed for material experts only. Revolutionize your material R&D, from search, analyze, to developing new materials.
Feature
TechResearch
Generate reliable direction feasibility study reports for your R&D in just a few steps.
TechSeek
Discover and master advanced knowledge NOW. Basics, ideas, possibilities, all at once.
TechMind
As an expert in R&D Theories, TechMind can generates customized viable solutions instantly.
TechRisk
Analyze your overall solution with one click, know your potential R&D risks in advance.
TechMonitor
Get weekly tech updates, stay abreast of the latest tech innovations and key insights.
Patents
Literature
Hiro is an intelligent assistant for R&D personnel, combined with Patent DNA, to facilitate innovative research.
556 results about "Display advertising" patented technology
Efficacy Topic
Property
Owner
Technical Advancement
Application Domain
Technology Topic
Technology Field Word
Patent Country/Region
Patent Type
Patent Status
Application Year
Inventor
Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
Method for presenting advertising in an interactive service
InactiveUS7072849B1Minimizes potential for interferenceRaise the possibilityAdvertisementsSpecial data processing applicationsPersonalizationGraphics
Owner:INT BUSINESS MASCH CORP
System for displaying ads
A method is disclosed for providing advertising content for display in a page over a network. A plurality of advertisements are determined that are qualified for display at a location in the page. When an advertiser has stores located at a plurality of geographic sites, only one advertisement for a store located at a first geographic site may be displayed. Thereafter, the advertisement for a store located at a second geographic site different from the first geographic site may be displayed.
Owner:R2 SOLUTIONS
API for maintenance and delivery of advertising content
A system comprises multiple pods coupled to a network, each pod including a data store for storing advertisement campaigns for users, each advertisement campaign containing user information, advertisement information and bid information for requesting presentation of an advertisement upon the occurrence of a predetermined event; and an application program interface capable of accessing the data store; at least one pod including a forecasting component for enabling user selection of the predetermined event; and an optimization component for assisting with selection of the bid information.
Owner:OATH INC
Methods and apparatuses to determine prices of communication leads
Systems and methods to determine prices for communication leads generated from pay for performance advertisements. In one embodiment, a method includes: providing an advertisement with a reference to customers on behalf of a specific party; facilitating communications between the party and a customer via the reference; and charging the party according to a price bid specified by the party in response to a lead to communications between the party and the customer facilitated via the reference. In one embodiment, a fee for the communication leads is determined according to the price bid specified by the party for the advertisement and at least one predetermined rule, which may be based on the geographic area of the advertisement, the categories of the advertisement, the price bids of a selected set of advertisements, and / or the query that causes the advertisement to be presented.
Owner:THRYV INC
Systems and methods for providing mobile targeted advertisements
Methods and systems for displaying advertising or other promotional information to users via mobile devices. In particular, methods and systems that target advertisements using real-time information including location-based, defined geolocation territory rights (e.g., GeoEstate rights) and weather-related information.
Owner:WANEK JAMES +2
Displaying Advertising Messages in the Unused Portion and During a Context Switch Period of a Web Browser Display Interface
A system for displaying intermediate message content over the unused area of a web browser is described. An intermediate message display process is linked to the web browser program executed on a client computer. The process monitors user activity on the client computer and identifies areas of the web browser display area that are not used. Upon detection of an unused clear space within the web browser display area, an intermediate message is displayed in the clear area of the web browser. The intermediate message could be an advertisement display provided by a third party content provider. A timer process and clear space detection routine within the intermediate message display process govern the display of the intermediate message in accordance with specified background pattern and message window dimension parameters.
Owner:KHOO SOON HUAT
Electronic media system
ActiveUS20090177528A1Stay focusedReduce delaysAnalogue secracy/subscription systemsCharacter and pattern recognitionInformation display systemsDisplay device
The invention is a digital information display system (10), comprised of an electronically controlled display (20), usually used to display advertising, A video camera (30) is used to detect one or more viewers in the audience who are paying attention (100) to the display (20), and if so which part of the display (30). Based on which part of the display has the viewers attention, the advertising displayed is adjusted in real-time and based on the viewer analysis to promote continued attention from the viewer. It is an advantage of the invention that the display is able to continuously present relevant advertising content, and with reduced delay, to an audience by using its passive observation and analysis capabilities.
Owner:NAT ICT AUSTRALIA
Mobile widget dashboard
The present invention is a method and system for the display of information on a mobile device that overcomes the difficulties such as the small screen size. The information is displayed via widgets having multiple levels of display and interaction. At a first dashboard level the widgets may be represented by live icons that have an information display area capable of displaying a first level of information relevant to said widget while remaining in iconic form. User interaction with the widget may result in multiple levels of data being aggregated and displayed by the widget in multiple levels of screens. The widgets may also display advertising, that may be targeted, in, for instance, a banner.
Owner:DIVAN IND
System and method for providing content on a mobile device by controlling an application independent of user action
InactiveUS20100042911A1Input/output for user-computer interactionDevices with multiple display unitsTime scheduleDisplay device
An advertising application is provided that can be used on a mobile device to impose screen control restrictions on a portion of the mobile device display, in order to provide a controllable mechanism for displaying advertising content. The advertising application causes the display screen to be split into two or more portions, with an advertising application display having limited screen control so that advertising content can be played according to a schedule or at event driven times as dictated by an administrator or other entity so that the mobile device's services may be subsidized in part by the advertising content providers. The advertising display runs independent of the normal, user initiated applications and does not need to consider screen placement within the normally running applications and is not dependent on when the user decides to close down an application.
Owner:BLACKBERRY LTD
Optimization of advertising campaigns on computer networks
In one embodiment, a method of optimizing an advertising campaign on a computer network includes the steps of delivering an advertisement to a client computer over a computer network, measuring an efficacy of the advertisement to generate a result, and changing a characteristic of the advertisement based on the result. The characteristic of the advertisement may be an aesthetic feature or a processing trigger, for example. The aesthetic feature may include the presentation vehicle used to display the advertisement, the artwork of the advertisement, and so on. The processing trigger may include rules on when to display the advertisement. The efficacy of the advertisement may be measured by determining its conversion rate or click-through rate, for example.
Owner:CLARIA
System and method for public wireless network access subsidized by dynamic display advertising
System and method for public wireless network access subsidized by dynamic display advertising that includes a mobile device at a location, such as a commercial establishment, detecting the presence of a Local Area Network (LAN). The mobile device requests access to the LAN from node, e.g., a hub, on the LAN. The hub requests identification information from the mobile device. The mobile device sends user information that includes identification and demographic information about a user of the mobile device to the hub. The hub gives access to the LAN to the mobile device. The mobile device now has access to a global communication data network, such as the Internet, through the hub on the LAN. The hub sends the demographic information about the users of all mobile devices at the location to an advertising server. The hub receives commercial messages from the advertising server. The commercial messages are selected based on the demographic information of the users. The hub sends the commercial messages to a display where they are displayed at the location for viewing by the users.
Owner:RPX CORP
Computer based systems and methods for managing online display advertising inventory
A system and method for determining total capacity, amount reserved or sold and remaining availability of ad impressions for an online advertising publishing system. Calculations may be based on multiple factors including for example 1) actuals of historical data of ad impression delivery, 2) various delivery parameters including ad targeting overlap with other ads, timing, priority and impression goals, and 3) a mathematical algorithm and calculations of the above incorporating adjustments due to seasonality and market factors. The resulting calculations are used to reserve, schedule and target advertisements to be delivered over a network to be viewed by consumers.
Owner:AUTOTRADER COM
Controlling the serving of advertisements, such as cost per impression advertisements for example, to improve the value of such serves
ActiveUS20070078707A1Reduce in quantityLower performance requirementsFinanceAdvertisementsComputer scienceDisplay advertising
Owner:GOOGLE LLC
System and method for displaying advertising, video, and program schedule listing
InactiveUS20060277574A1Easy to useTelevision system detailsDc level restoring means or bias distort correctionTime scheduleTelevision screen
A television schedule system and method for displaying television schedule information on a television screen includes a program guide having a schedule information area that depicts the programs that are being presented on each channel at each time during the day. An input device allows the viewer to browse through the schedule information area and / or obtain more information about programs of particular interest. In one aspect, the viewer may watch a program on the currently-tuned channel, while browsing through the other channels on a portion of the television screen. In another aspect, the viewer may watch programs currently being shown on the television, while he or she browses through the program guide. In yet another aspect, the system includes a database, a processor and associated software for automatically customizing the television schedule guide to an individual viewer or a group of viewers, e.g., a family, to facilitate use of the television schedule.
Owner:SCHEIN STEVEN M +5
Architecture for an advertisement delivery system
A system comprises an advertiser coupled to a network and having a web property to advertise; an advertisement campaign management system coupled to the network, the advertising campaign management system having a geographically distributed set of servers for storing an advertisement for the web property, criteria indicating when presentation of the advertisement is desired by the advertiser, and a bid for the presentation of the advertisement when the criteria are met; and an advertising channel coupled to the network for requesting ad content from the advertisement campaign management system and for receiving the advertisement from the advertisement campaign management system in response to the request for ad content.
Owner:OATH INC
Internet publishing engine and publishing process using ad metadata to deliver ads
Methods are provided for displaying advertising content to a user in an on-line environment using ad metadata. In accordance with a general embodiment, a set of brand rules is created for the display of brand advertising content in the on-line environment. Similarly, a set of general advertising rules is created for the display of advertising content in the on-line environment. One or more interactive processes are displayed to the user, with each interactive process being designed to obtain user information and / or user attributes from the user. A personalized knowledge base is created for the user based upon the user information and / or user attributes obtained from the user. The personalized knowledge base is then utilized to display content to the user that includes advertising content that is in compliance with both the brand rules and the general advertising rules.
Owner:ARORA SAMIR +6
Methods and systems for bidding and acquiring advertisement impressions
A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc. Conversion models for comparing advertising schema using traditional and newly introduced models are also disclosed.
Owner:DENNOO
Online media exchange
InactiveUS7962363B2Time-consume and expensiveReduce fragmentationBacterial antigen ingredientsAdvertisementsData processing systemData treatment
A data processing system enables a network of interconnected public access computers (250) to act as a continuous transactional exchange for electronic advertising. The system customizes paid advertising, enabling dynamic pricing and price discovery. The system provides extensive real-time tracking which supports a hybrid pay for performance model as well as a process for multi-stage optimization.
Owner:R2 SOLUTIONS
Securing Expandable Display Advertisements in a Display Advertising Environment
A method for securely presenting an HTML expandable display advertisement on a computer display, comprising: storing at a serving computer, an HTML object having an identifier associated with at least one securing computer, registering at the securing computer, the expandable display advertisement, and signaling, from a displaying computer, an expansion event for the expandable display advertisement wherein the expandable display advertisement is for display on the displaying computer. Additional operations for securely presenting an expandable display advertisement on a computer display include expanding, at the displaying computer, the expandable display advertisement; and signaling, from a displaying computer, a restoring event. Using this technique, the serving computer may be within a first domain, and the securing computer within a second domain, the second domain being different from the first domain. In some cases, a registration message received by a securing computer comprises width and height dimensions of the expandable display advertisement.
Owner:R2 SOLUTIONS
Method, system and program product for displaying advertising content on a music player
A method, system and program product for displaying advertising content on a portable music player. A method, system and program product for displaying advertising content on a portable music player based on content stored therein. The method includes checking in a meta tag for a music file being downloaded whether a URL corresponding to a content file containing advertising content associated with the music file being downloaded is specified therein. If a URL is specified, automatically connecting to the URL to download the content file associated with the music file being downloaded, and displaying, on the display of the music player, relevant content of the advertising content downloaded to the music player, where the advertising content downloaded includes at least one of: advertising related to a music file downloaded, advertising related to a music file stored on the music player, additional general information related to the music file downloaded, and additional general information related to a music file stored on the music player.
Owner:TERRACE LICENSING LLC
Methods and Apparatuses to Track Keywords for Establish Communication Links
ActiveUS20070121848A1AdvertisementsTelephonic communicationTelecommunications linkCommunication link
Methods and apparatuses to track keywords used for matching advertisements that provide references to make calls for real time communications. One embodiment includes: selecting an advertisement based on a condition; providing a reference for presentation with the advertisement, to identify the condition and the advertisement; and charging an advertisement fee in response to a call via the reference for a real time communication session.
Owner:THRYV INC
Method and apparatus for delivering advertisement
InactiveCN102024218AFlexibly adjust the number of ad impressionsCommerceSpecial data processing applicationsWorld Wide WebDisplay advertising
Owner:TENCENT TECH (SHENZHEN) CO LTD
Method and device for temporally displaying advertising content on a webpage
InactiveUS20100269030A1High transparencyMarketingSpecial data processing applicationsGraphicsVideo player
A computer-implemented method and computing device for temporally displaying advertising content on a webpage are disclosed. The webpage on which the advertising content is displayed may have a plurality of graphical, textual and audio / visual components. The advertising content is displayed around a first area of the webpage, for example, around a video player, such that it hides the original content of the webpage around the first area (e.g. hides the original content of the webpage around the video player). The transparency of the advertising content is increased over a defined time interval so that over the time interval, the underlying original content of the webpage around the first area (e.g. around the video player) becomes increasingly visible. At the end of the time interval, the advertising content disappears entirely. No user input is required to trigger the fade out of the advertising content. The fade out occurs automatically.
Owner:JOKAROO ENTERTAINMENT
System and method for interactive promotion of products and services
InactiveUS20130046637A1Television system detailsCharacter and pattern recognitionDisplay deviceBiometrics
A method and system for interactively promoting the sale of a product or service are described. The method and system includes capturing an image of a consumer with a video camera. Next, a biometric scan of the image may be conducted to determine if at least one biometric has been recognized from the scan. The biometric scan usually comprises a facial recognition scan. If one biometric has been recognized from the scan, the system may access a database comprising biometrics associated with at least one of browsing history, purchase history, and preference data associated with a consumer. The system may then display advertising images on a display device comprising a product or service augmented with one or more images of the consumer and which correspond with data stored in the database. The system may convey options for initiating a sale and preserving the sale of the product or service.
Owner:QUALCOMM INC
System and Method for Adaptive Bidding for Display Advertising
A system for performing adaptive bidding to secure Internet advertising impressions in an auction. Included are systems for analyzing advertising campaign objectives, including a campaign period, a target number of impressions, a target budget. An exemplary technique defines a bidding agent for performing the adaptive bidding seeking the minimum target spending of the budget. Objective results of the campaign such as average cost per won impression, total campaign duration relative to desired campaign period, and total expenditure relative to campaign budget can be optimized based on an empirically determined forecast. Techniques for adapting bids include statistically modeling winning bids during an exploration bidding phase, performing iterations for adjustment of the bid amounts using learn-while-bid adaptive bidding, learn-then-bid adaptive bidding, and guess-double-adjust adaptive bidding. Bidding tactics, especially those used to identify a minimum target bid and a maximum target bid used in bidding on an exchange are employed, and the results analyzed using statistical models.
Owner:YAHOO INC
A method and system for publishing the advertisement at the mobile terminal
InactiveCN101018364AImprove hit rateGood effectSpecial service provision for substationSubstation equipmentPersonalizationThe Internet
The ad-releasing method on mobile terminal comprises: (1) user installs a client ad receiving module in mobile terminal; (2) user initiates the module; (3) the receiving module interacts with the provider's platform periodically to receive ad; and (4) once calling or called, the client module displays ad on terminal. This invention is simple by just adding client ad receiving module on the terminal and connecting platform in Internet, and can satisfy user individual demand, while rewording scores for displaying ad.
Owner:BEIJING NETQIN TECH
Position based multi-dimensional locating system and method
InactiveUS20090055776A1Natural language data processingGeographical information databasesArray data structurePosition dependent
A tangible machine-readable media having encoded machine-executable instructions adapted to provide a method for displaying arrays of user-selectable elements is described, the method comprising: receiving instructions providing data about a geographical and / or celestial position; and displaying an array of user-selectable elements, the array of user-selectable elements being adapted to group user-selectable elements related to the position. A system and an interface providing position related array of user-selectable elements is also described. An array of user-selectable elements separating user-selectable elements in portions of time and displaying advertising is similarly disclosed therein.
Owner:9224 5489 QUEBEC
System and method for monetizing internet usage
Toolbar incorporating software that collects, analyzes and protects information on user preferences determined based on user's online activities. Advertising is targeted to each user, while user's privacy is protected by storing all personal information on user's local computer. The toolbar permits advertisers to advertise without paying fees until advertising brings actual revenue. The toolbar also provides means for giving incentives to users by allocating to users portion of generated revenue back to user. To this end, the toolbar may involve one or more of the following: web search engine interface with cost-per-action revenue model, web browsing monetization engine, advanced advertising engine and engine for tracking accumulated user's rewards. In one implementation, once advertiser generates revenue from displayed advertising material, percentage of generated revenue is provided back to users. The described concept is not limited only to toolbar and may be alternatively implemented as portal or in any other suitable platform.
Owner:AURA SUB LLC
System and method for displaying advertising in an interactive program guide
InactiveUS7634789B2Raise the possibilityTelevision system detailsAnalogue secracy/subscription systemsScrollingAdjacent channel
An interactive program guide containing schedule data for multiple channels and advertising data is provided to viewers on a screen. The advertising may be related to the programs adjacent thereto in the guide and to time slots displayed on the screen. The advertising srolls in various directions in response to the viewer's scrolling of the grid, but at a different pace and according to a different scheme than the scrolling of the schedule data itself. For example, the advertising may remain on the screen in a predetermined location while the viewer scrolls the schedule data, and then scroll off the screen to be replaced by new ads after a predetermined number of channels scroll off the screen, or on the basis of time slots and / or adjacent channels displayed on the screen. This provides for greater viewer attention to the advertising and for greater control by advertisers over the manner and length in which advertising is presented to viewers.
Owner:CUMNOR TECH
Who we serve
- R&D Engineer
- R&D Manager
- IP Professional
Why Patsnap Eureka
- Industry Leading Data Capabilities
- Powerful AI technology
- Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.
© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com