549 results about "Display advertising" patented technology

A method is disclosed for providing advertising content for display in a page over a network. A plurality of advertisements are determined that are qualified for display at a location in the page. When an advertiser has stores located at a plurality of geographic sites, only one advertisement for a store located at a first geographic site may be displayed. Thereafter, the advertisement for a store located at a second geographic site different from the first geographic site may be displayed.

A system comprises multiple pods coupled to a network, each pod including a data store for storing advertisement campaigns for users, each advertisement campaign containing user information, advertisement information and bid information for requesting presentation of an advertisement upon the occurrence of a predetermined event; and an application program interface capable of accessing the data store; at least one pod including a forecasting component for enabling user selection of the predetermined event; and an optimization component for assisting with selection of the bid information.

Systems and methods to determine prices for communication leads generated from pay for performance advertisements. In one embodiment, a method includes: providing an advertisement with a reference to customers on behalf of a specific party; facilitating communications between the party and a customer via the reference; and charging the party according to a price bid specified by the party in response to a lead to communications between the party and the customer facilitated via the reference. In one embodiment, a fee for the communication leads is determined according to the price bid specified by the party for the advertisement and at least one predetermined rule, which may be based on the geographic area of the advertisement, the categories of the advertisement, the price bids of a selected set of advertisements, and/or the query that causes the advertisement to be presented.

Methods and systems for displaying advertising or other promotional information to users via mobile devices. In particular, methods and systems that target advertisements using real-time information including location-based, defined geolocation territory rights (e.g., GeoEstate rights) and weather-related information.

A system for displaying intermediate message content over the unused area of a web browser is described. An intermediate message display process is linked to the web browser program executed on a client computer. The process monitors user activity on the client computer and identifies areas of the web browser display area that are not used. Upon detection of an unused clear space within the web browser display area, an intermediate message is displayed in the clear area of the web browser. The intermediate message could be an advertisement display provided by a third party content provider. A timer process and clear space detection routine within the intermediate message display process govern the display of the intermediate message in accordance with specified background pattern and message window dimension parameters.

The invention is a digital information display system (10), comprised of an electronically controlled display (20), usually used to display advertising, A video camera (30) is used to detect one or more viewers in the audience who are paying attention (100) to the display (20), and if so which part of the display (30). Based on which part of the display has the viewers attention, the advertising displayed is adjusted in real-time and based on the viewer analysis to promote continued attention from the viewer. It is an advantage of the invention that the display is able to continuously present relevant advertising content, and with reduced delay, to an audience by using its passive observation and analysis capabilities.

The present invention is a method and system for the display of information on a mobile device that overcomes the difficulties such as the small screen size. The information is displayed via widgets having multiple levels of display and interaction. At a first dashboard level the widgets may be represented by live icons that have an information display area capable of displaying a first level of information relevant to said widget while remaining in iconic form. User interaction with the widget may result in multiple levels of data being aggregated and displayed by the widget in multiple levels of screens. The widgets may also display advertising, that may be targeted, in, for instance, a banner.

An advertising application is provided that can be used on a mobile device to impose screen control restrictions on a portion of the mobile device display, in order to provide a controllable mechanism for displaying advertising content. The advertising application causes the display screen to be split into two or more portions, with an advertising application display having limited screen control so that advertising content can be played according to a schedule or at event driven times as dictated by an administrator or other entity so that the mobile device's services may be subsidized in part by the advertising content providers. The advertising display runs independent of the normal, user initiated applications and does not need to consider screen placement within the normally running applications and is not dependent on when the user decides to close down an application.

A television schedule system and method for displaying television schedule information on a television screen includes a program guide having a schedule information area that depicts the programs that are being presented on each channel at each time during the day. An input device allows the viewer to browse through the schedule information area and/or obtain more information about programs of particular interest. In one aspect, the viewer may watch a program on the currently-tuned channel, while browsing through the other channels on a portion of the television screen. In another aspect, the viewer may watch programs currently being shown on the television, while he or she browses through the program guide. In yet another aspect, the system includes a database, a processor and associated software for automatically customizing the television schedule guide to an individual viewer or a group of viewers, e.g., a family, to facilitate use of the television schedule.

A system comprises an advertiser coupled to a network and having a web property to advertise; an advertisement campaign management system coupled to the network, the advertising campaign management system having a geographically distributed set of servers for storing an advertisement for the web property, criteria indicating when presentation of the advertisement is desired by the advertiser, and a bid for the presentation of the advertisement when the criteria are met; and an advertising channel coupled to the network for requesting ad content from the advertisement campaign management system and for receiving the advertisement from the advertisement campaign management system in response to the request for ad content.

Methods are provided for displaying advertising content to a user in an on-line environment using ad metadata. In accordance with a general embodiment, a set of brand rules is created for the display of brand advertising content in the on-line environment. Similarly, a set of general advertising rules is created for the display of advertising content in the on-line environment. One or more interactive processes are displayed to the user, with each interactive process being designed to obtain user information and/or user attributes from the user. A personalized knowledge base is created for the user based upon the user information and/or user attributes obtained from the user. The personalized knowledge base is then utilized to display content to the user that includes advertising content that is in compliance with both the brand rules and the general advertising rules.

A data processing system enables a network of interconnected public access computers (250) to act as a continuous transactional exchange for electronic advertising. The system customizes paid advertising, enabling dynamic pricing and price discovery. The system provides extensive real-time tracking which supports a hybrid pay for performance model as well as a process for multi-stage optimization.

A method for securely presenting an HTML expandable display advertisement on a computer display, comprising: storing at a serving computer, an HTML object having an identifier associated with at least one securing computer, registering at the securing computer, the expandable display advertisement, and signaling, from a displaying computer, an expansion event for the expandable display advertisement wherein the expandable display advertisement is for display on the displaying computer. Additional operations for securely presenting an expandable display advertisement on a computer display include expanding, at the displaying computer, the expandable display advertisement; and signaling, from a displaying computer, a restoring event. Using this technique, the serving computer may be within a first domain, and the securing computer within a second domain, the second domain being different from the first domain. In some cases, a registration message received by a securing computer comprises width and height dimensions of the expandable display advertisement.

A method, system and program product for displaying advertising content on a portable music player. A method, system and program product for displaying advertising content on a portable music player based on content stored therein. The method includes checking in a meta tag for a music file being downloaded whether a URL corresponding to a content file containing advertising content associated with the music file being downloaded is specified therein. If a URL is specified, automatically connecting to the URL to download the content file associated with the music file being downloaded, and displaying, on the display of the music player, relevant content of the advertising content downloaded to the music player, where the advertising content downloaded includes at least one of: advertising related to a music file downloaded, advertising related to a music file stored on the music player, additional general information related to the music file downloaded, and additional general information related to a music file stored on the music player.

Methods and apparatuses to track keywords used for matching advertisements that provide references to make calls for real time communications. One embodiment includes: selecting an advertisement based on a condition; providing a reference for presentation with the advertisement, to identify the condition and the advertisement; and charging an advertisement fee in response to a call via the reference for a real time communication session.

A method and an apparatus for delivering advertisement are provided to solve the problem that the times of advertisement delivering is unable to be flexibly adjusted on the basis of the number of visiting users in the prior technology of network advertisement delivering. The method of the invention comprises: acquiring the advertisement delivering times, an advertisement delivering time, and a network users clicks in each time slice contained by the advertisement delivering time; determining the times of displaying advertisement according to the advertisement delivering times, the advertisement delivering time and the clicks of network users of different types in each said time slice; and delivering the advertisement according to the determined times of displaying advertisement in each time slice. With the method and apparatus of the invention, the times of advertisement displaying can be flexibly adjusted according to the number of visiting users, wherein the times of displaying advertisement is acquired through the statistics of the advertisement delivering times, the advertisement delivering time and the clicks of network users of different types, and media resource of a website is fully used to maximize propaganda effect of the advertisement.

A computer-implemented method and computing device for temporally displaying advertising content on a webpage are disclosed. The webpage on which the advertising content is displayed may have a plurality of graphical, textual and audio/visual components. The advertising content is displayed around a first area of the webpage, for example, around a video player, such that it hides the original content of the webpage around the first area (e.g. hides the original content of the webpage around the video player). The transparency of the advertising content is increased over a defined time interval so that over the time interval, the underlying original content of the webpage around the first area (e.g. around the video player) becomes increasingly visible. At the end of the time interval, the advertising content disappears entirely. No user input is required to trigger the fade out of the advertising content. The fade out occurs automatically.

A method and system for interactively promoting the sale of a product or service are described. The method and system includes capturing an image of a consumer with a video camera. Next, a biometric scan of the image may be conducted to determine if at least one biometric has been recognized from the scan. The biometric scan usually comprises a facial recognition scan. If one biometric has been recognized from the scan, the system may access a database comprising biometrics associated with at least one of browsing history, purchase history, and preference data associated with a consumer. The system may then display advertising images on a display device comprising a product or service augmented with one or more images of the consumer and which correspond with data stored in the database. The system may convey options for initiating a sale and preserving the sale of the product or service.

A system for performing adaptive bidding to secure Internet advertising impressions in an auction. Included are systems for analyzing advertising campaign objectives, including a campaign period, a target number of impressions, a target budget. An exemplary technique defines a bidding agent for performing the adaptive bidding seeking the minimum target spending of the budget. Objective results of the campaign such as average cost per won impression, total campaign duration relative to desired campaign period, and total expenditure relative to campaign budget can be optimized based on an empirically determined forecast. Techniques for adapting bids include statistically modeling winning bids during an exploration bidding phase, performing iterations for adjustment of the bid amounts using learn-while-bid adaptive bidding, learn-then-bid adaptive bidding, and guess-double-adjust adaptive bidding. Bidding tactics, especially those used to identify a minimum target bid and a maximum target bid used in bidding on an exchange are employed, and the results analyzed using statistical models.

A tangible machine-readable media having encoded machine-executable instructions adapted to provide a method for displaying arrays of user-selectable elements is described, the method comprising: receiving instructions providing data about a geographical and/or celestial position; and displaying an array of user-selectable elements, the array of user-selectable elements being adapted to group user-selectable elements related to the position. A system and an interface providing position related array of user-selectable elements is also described. An array of user-selectable elements separating user-selectable elements in portions of time and displaying advertising is similarly disclosed therein.

Toolbar incorporating software that collects, analyzes and protects information on user preferences determined based on user's online activities. Advertising is targeted to each user, while user's privacy is protected by storing all personal information on user's local computer. The toolbar permits advertisers to advertise without paying fees until advertising brings actual revenue. The toolbar also provides means for giving incentives to users by allocating to users portion of generated revenue back to user. To this end, the toolbar may involve one or more of the following: web search engine interface with cost-per-action revenue model, web browsing monetization engine, advanced advertising engine and engine for tracking accumulated user's rewards. In one implementation, once advertiser generates revenue from displayed advertising material, percentage of generated revenue is provided back to users. The described concept is not limited only to toolbar and may be alternatively implemented as portal or in any other suitable platform.

An interactive program guide containing schedule data for multiple channels and advertising data is provided to viewers on a screen. The advertising may be related to the programs adjacent thereto in the guide and to time slots displayed on the screen. The advertising srolls in various directions in response to the viewer's scrolling of the grid, but at a different pace and according to a different scheme than the scrolling of the schedule data itself. For example, the advertising may remain on the screen in a predetermined location while the viewer scrolls the schedule data, and then scroll off the screen to be replaced by new ads after a predetermined number of channels scroll off the screen, or on the basis of time slots and/or adjacent channels displayed on the screen. This provides for greater viewer attention to the advertising and for greater control by advertisers over the manner and length in which advertising is presented to viewers.

Search and subscribe advertising systems and methods are disclosed. An advertising system includes at least one identification, location and authentication system associated with a physical venue, each including a master sensor node connected to a broadband network channel and a plurality of sensors in the physical venue. The advertising system further includes a cloud-based advertisement service hosted by and associated with an identification, location and authentication system. The cloud-based advertisement service is communicatively coupled to the master sensor node and stores advertising data associated with the physical venue. The advertising system includes an advertising application installed on a mobile device, which transmits a search request for a local service to the cloud-based advertisement service, and receives and displays advertising data, which is selected based on the mobile device location, the physical venue location, and at least one search keyword.