The invention relates to a
data analysis technology, and discloses a personalized commodity recommendation method and
system based on multi-
modal data fusion, and the method comprises the steps: recognizing registration data in account data of a user and personal information of the user, and judging whether the user is a new user or not according to the registration data; if the user is a new user, generating a random commodity
list based on the personal information of the user, obtaining browsing data of the user on the random commodity
list, generating a first recommended commodity according to the browsing data, and displaying the first recommended commodity to the user; otherwise, generating a second recommended commodity according to the historical purchase data of the user, identifying multi-dimensional
score data of a plurality of suppliers corresponding to the second recommended commodity, generating a multi-dimensional
score weight of the multi-dimensional
score data according to the historical
evaluation data of the user, generating a comprehensive score of each supplier according to the multi-dimensional score weight and the multi-dimensional score data, and confirming the highest-score supplier according to the comprehensive score, and recommending a second recommended commodity of the highest-score supplier to the user. The commodity recommendation accuracy can be improved.