The invention discloses a full-channel
consumer behavior tracking and market investigation integrated platform, which adopts
federated learning and
differential privacy technologies to construct a privacy-friendly multi-feature identity analysis model, and realizes high-precision matching of cross-channel users. The platform uses a graph attention neural network to represent
consumer omni-channel behaviors as a heterogeneous
directed graph, and proposes a new structural friction index to identify conversion obstacle nodes in a decision trip. Dominant survey data and recessive behavior data are jointly embedded by using an auto-
encoder, a causal forest model is introduced to estimate the causal effect of attitude factors on purchase behaviors, and a comprehensive value function is constructed to fuse behavior preference, attitude tendency, causal effect and journey resistance. And the decision support layer automatically triggers personalized marketing intervention according to the friction index and the value
score, and feeds back a dynamic optimization model in combination with an A / B test. According to the invention, balance between
privacy protection and accurate identification is realized,
consumer decision-making journey can be deeply observed, and causal-driven value prediction is provided.