Omni-channel progressive member precision marketing method

Abstract

The invention discloses an omni-channel progressive member precision marketing method. The method comprises the steps that a label type member portrait generation method is used for generating a labeltype member portrait which is easy to understand and use by marketing personnel; an all-channel marketing method comprises the following steps: collecting behavior data of a user in each link in fivelink processes of searching, comparing, ordering, experiencing and sharing in the whole process of purchasing by the user, comprehensively tracking and accumulating data of the whole shopping processof a consumer, mastering decision change of the consumer in the purchasing process, and marketing in an all-line combined manner; a multi-round progressive marketing method comprises the steps of selecting a user with a large probability of participation intention through employing a label-type member portrait generation method, carrying out the marketing activities, further optimizing the accuracy of a user portrait and an activity user, and forming a feedback closed loop. The marketing activity conversion rate is improved, the member viscous repurchase rate is improved, and the enterprise marketing capability is improved.

Description

technical field [0001] This method relates to the field of marketing and informatization, and especially provides a method of omni-channel multi-round progressive precision marketing. Background technique [0002] At present, in the era of big data, the styles of online platforms and consumers' shopping habits are diversified, and shopping malls and supermarkets lack both customers and the ability and means to develop markets. Many shopping malls and supermarkets are unable to know the best customer group for their products, and it is even more difficult to achieve the ability to promote products in a targeted manner. The existing marketing methods and marketing systems have problems such as low marketing conversion rate, low customer experience caused by sending marketing information in batches, maintaining customer stickiness without sending out, and low customer repurchase rate. Contents of the invention [0003] The present invention aims at the above problems. The pr...

AI Technical Summary

Problems solved by technology

In shopping malls, supermarkets, products, promotions, and purchase scenarios, because different people have different sensitivities to different products, when all information is pushed, the probability of customers capturing sensitive information is extremely small, providing a Omni-channel multi-round progressive member precision marketing method, thereby improving the conversion rate of marketing activities, increasing the sticky repurchase rate of members, and improving the marketing capabilities of enterprises

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