36results about How to "Improve marketing success" patented technology

The invention discloses an information management method and system for an intelligent store, and terminal equipment. The method comprises the steps: recognizing a target object entering the store, and building or obtaining the file information corresponding to the target object according to a recognition result; detecting the moving path of the target object in the store, carrying out the statistics of the information of commodities that the target object is interested in according to the moving path, and gathering the information of commodities that the target object is interested in to thecorresponding file information; analyzing the file information corresponding to the target object, and obtaining the preference feature information of the target object; and transmitting the preference feature information of the target object to a preset terminal. According to the invention, the method enables a worker of the store to carry out the targeted marketing campaign, thereby improving the marketing success rate, and improving the experience of a customer.

The invention discloses a product recommendation method and device based on voice data, equipment and a storage medium. The method comprises the following steps of: obtaining a sample; obtaining a user identifier and a historical call record of a user, the historical call record of each user is converted into a text file for semantic analysis; obtaining user characteristics, analyzing the historical call record of each user by using a voice analysis model; establishment of time portrait, constructing a user portrait by using the user feature and the time portrait; the user identifier and the user portrait are correspondingly stored in a user information base; and according to the user identifier of the to-be-communicated user, obtaining a user portrait corresponding to the user identifierof the to-be-communicated user from a user information base, determining a target product according to the user feature of the user portrait, determining a communication time according to the time portrait of the user portrait, and outputting the target product and the communication time to the client. According to the embodiment of the invention, targeted services can be effectively provided forclients, and the popularization success rate of business products is improved.

The invention discloses a real-time automatic marketing method, and the method comprises the steps of collecting the user behavior information data; real-time processing the collected user behavior information data; real-time triggering the user, which conveying the product information to the behavior information matching with the marketing rule of the marketing operation. The invention also discloses a real-time automatic marketing system. The real-time automatic marketing method and system can form a single data processing channel for the real-time marketing operation dispense with manpower and automatically convey the marketing information to the user in the shortest possible time for obtaining the automatic marketing effect, high marketing success rate can be realized while having the best marketing opportunity.

The embodiment of the invention provides self-help bank information pushing method and device. The method comprises the following steps: counting up behavior information for taking actions on marketing content seen by a plurality of sample users so as to judge first attraction degrees of the marketing content to the sample users; taking sample concerning points and sample position movement paths corresponding to the plurality of sample users as samples to be input, and classifying the plurality of sample users by a first self-organized neural network to obtain a plurality of sample user sets; obtaining a target concerning point and a target position movement path of a target user according to an image recognition algorithm; and taking the target concerning point and the target position movement path as samples to be input, and obtaining a target marketing content set corresponding to the maximum value of a second attraction degree and selecting any one target marketing content from the target marketing content set to be pushed to the target user. The embodiment of the invention provides a method for accurately calculating the attraction degrees of the marketing content to customers, and the marketing success rate of the marketing content is improved.

The invention provides a marketing data processing method and a marketing data processing device. The marketing data processing method comprises the steps of establishing a positive and negative sample set of a marketing training model according to marketing business basic data; establishing a marketing training model according to the positive and negative sample sets and a random forest algorithm; determining initial marketing data according to the marketing business data to be predicted and the marketing training model; updating the marketing training model by utilizing the initial marketingdata; and performing marketing data processing by using the updated marketing training model to generate marketing list data. According to the marketing data processing method provided by the invention, manual marking is changed into automatic marking, so that the marking workload of business personnel is effectively reduced. The marking accuracy is improved. The model updating strategy is changed from a single coverage updating strategy to an intelligent updating strategy. Therefore, the difficulty of setting the model parameters by the business is reduced, intelligent updating is realized,and the marketing success rate is improved.

The invention discloses an accurate marketing method, and belongs to the field of intelligent marketing, and the method comprises the following specific steps: (1), carrying out the selection and judgment of user operation, and collecting related user information; (2) capturing user behavior data and carrying out analysis and judgment; (3) screening marketing data and generating a corresponding pushing scheme; (4) collecting and judging user operation information in real time; related data can be screened for multiple times, bad information contained in the data can be deleted, a safe and healthy network environment can be maintained, the marketing success rate is improved, the workload of workers is reduced, the working enthusiasm of the workers is improved, the stored pushing scheme can be directly called for use, the operation memory of a server does not need to be occupied, the scheme making efficiency is improved, and resources are saved.

The invention relates to a marketing object recognition device. The marketing object recognition device comprises a primary bottom plate and a secondary bottom plate, wherein the secondary bottom plate is provided with a first inductor; a primary exhibition platform, a secondary exhibition platform and an interaction table are arranged on the primary bottom plate; the primary bottom plate is provided with a second inductor; the first inductor and the second inductor are co-connected to a first timer; the secondary exhibition platform is provided with an exhibition window; the exhibition windowis provided with a third inductor; the interaction table is provided with a labeling mechanism; the labeling mechanism comprises a stand column; a vertical gas cylinder is arranged on the stand column; the gas cylinder is controlled by the second inductor; the lower end of the gas cylinder is provided with a labeling base; a plurality of vertical slide slots are formed in the labeling base; labeling rods are slidably arranged in the slide slots; the bottoms of the labeling rods are provided with printing plates; the tops of the labeling rods are provided with cams driven by a labeling motor;and return springs are arranged between the labeling rods and slot walls of the slide slots. The marketing object recognition device is used for recognizing a marketing object to screen out an objectwith marking potential, and makes a proper marketing method for a special object, so that a marketing success rate is increased.

The invention discloses a user identification method and device, and relates to the technical field of big data. A specific embodiment of the method comprises the steps of obtaining user data from a data warehouse by calling a preset data interface; based on the user data, determining a belonging customer group according to a preset customer group classification component so as to match a recognition model corresponding to the belonging customer group; and calling an identification model engine, selecting a data acquisition time point to obtain historical data of the user, calculating according to the historical data to obtain a scoring result of the user, and pushing the user data of which the scoring result meets a preset matching condition to a third-party marketing platform. Therefore, the problems that existing house loan product recommendation is low in accuracy and poor in user experience, and manpower and material resources are consumed can be solved.

The embodiment of the invention discloses an information pushing method and device based on deep learning, electronic equipment and a medium. The method comprises the steps: acquiring the insurance related information of a first user who is out of insurance within a specified time and does not purchase an insurance product after the insurance is out of insurance; acquiring the insurance feature information corresponding to an insurance index according to the insurance related information; importing the insurance feature information into a trained target network model to obtain a target insurance grade of the first user; if the target insurance grade is greater than a preset insurance grade, determining target insurance product information of which the number of effective browsing times exceeds a preset number of times of the first user according to the insurance-related information; acquiring user information of the first user; and finally, sending the user information and the target insurance product information to user equipment of the target user. According to the method, the potential insured customers with higher insured levels are screened out from the insured customers, and the potential insured customers effectively browse more insurance product information to push to the product customer manager, so that the insurance marketing success rate and efficiency are improved.

The invention discloses a data processing method and device, electronic equipment and a storage medium, and the method comprises the steps: obtaining a to-be-tested data matrix corresponding to a to-be-tested user, wherein the to-be-tested data matrix comprises data which may affect whether the to-be-tested user agrees with a marketing activity or not; respectively inputting the to-be-tested datamatrix into a first sparse matrix model and a second sparse matrix model to respectively obtain a first prediction result and a second prediction result; and obtaining a final result based on the first weight value corresponding to the first sparse matrix model, the second weight value corresponding to the second sparse matrix model, the first prediction result and the second prediction result. The obtained final result is obtained by combining the two prediction results and the weight values thereof, so that the method is more accurate than a method of directly taking the prediction result output by the model as the final result. The staff in the financial industry can determine whether to perform marketing on the to-be-tested user based on the final result, so that the staff in the financial industry no longer perform blind marketing, and the marketing success rate is improved.

The invention discloses a marketing strategy updating method and device and a computer readable storage medium. The method comprises the steps of obtaining marketing failure dialogue data and marketing success dialogue data; performing intention recognition processing on the marketing failure dialogue data and the marketing success dialogue data by adopting an intention recognition model to obtain a first dialogue semantic tag graph and a second dialogue semantic tag graph; associating the marketing failure dialogue data with the marketing success dialogue data based on the first dialogue semantic tag graph and the second dialogue semantic tag graph; analyzing and processing the marketing success dialogue data associated with the marketing failure dialogue data to generate a marketing success strategy; and adding the marketing success strategy into the marketing strategy of the marketing failure dialogue data to update the marketing strategy of the marketing failure dialogue data. In this way, the success rate of marketing can be improved.

The invention is suitable for the technical field of marketing systems, and particularly relates to an automatic channel marketing system, and the system comprises a basic data obtaining module which is used for obtaining user information data and marketing data, and constructing a marketing business opportunity database; the business opportunity analysis module is used for analyzing the user information data and generating auxiliary marketing business opportunity information; the service data acquisition module is used for acquiring user service data and judging whether a business opportunity work order is created or not; and the work order processing module is used for creating a new business opportunity work order and finishing business opportunity work order processing. According to the invention, the user information is collected to construct the online database, all the related information of the user is stored in the database, and the user demand is analyzed according to the related information of the user to generate the accurate marketing scheme and provide the accurate marketing scheme for the seller, so that the seller can accurately capture the user demand, and the marketing efficiency is improved. And more timely and accurate services are provided, the marketing success rate is improved, and the user experience is also improved.

The invention relates to a two-dimensional code distribution method and system, an electronic device and a storage medium, and the method comprises the steps: creating a live code, generating a corresponding ID record in a database, and enabling the information in the live code to comprise the information of a plurality of different persons; acquiring a url address of the open interface of the server, and fitting the url address with the ID record to generate an external two-dimensional code; and obtaining an adding request of the user according to the external two-dimensional code, querying according to an ID record in the request to obtain a corresponding live code, obtaining a personal live code of a person needing to be added currently in the live code according to a user-defined polling rule, and returning the personal live code to the user side. Through application of the method and the device, the problem in the related technology that the enterprise micro account is unavailable and the customer is lost when a certain live code receives a plurality of adding requests under an extreme condition due to the fact that the multi-user live codes cannot be equally distributed is solved, and the marketing success rate of the enterprise and the user experience feeling are favorably improved.