The invention discloses an intelligent guiding and car locating system for a parking lot. The intelligent guiding and car locating system comprises a vehicle detecting coil, an automatic card sender, a license plate identifying camera, position identifiers, a vehicle guide display screen, an application server, a database server, an intelligent searching terminal, and a parking lot visible management system. The devices are communicated with one another by accessing a router through a wired network. When a car owner drives a car into the parking lot, the intelligent guiding and car locating system guides and indicates the car owner to find a parking space conveniently and rapidly. Meanwhile, parking cards are bound with license plates, so that a vehicle parking position is recorded by the position identifier mounted above each parking space. When the car owner finds the car, the parking space can be found by inputting a license plate number through the intelligent searching terminal or slotting the parking card, and an optical car taking route is obtained simultaneously.