112 results about "Marketing efficiency" patented technology

A device and method of presenting information about goods and services to a targeted audience is disclosed. The disclosed device and method allow collecting associated marketing data. An exemplary handheld device equipped with a tag reader is described. The device and method are well suited for showrooms used by builders of homes, appliance vendors and the like. The marketing information, which is accessible by way of a communications network in an aggregated form, can greatly enhance the shopping experience for consumers, and improve marketing efficiency of builders, retailers and sellers.

A method and apparatus for network-based sales force automation are provided that meet objectives of increasing sales and marketing efficiency and efficiency of technical and customer support by providing multi-dimensional displays of transactional information to users. Transactional information of deals, contacts, accounts, and leads is provided over the Internet using a Web browser. The information of related transactions is electronically linked, and the transactional information is electronically searchable using custom profiles. The transactional information is accessed and shared among host organization members according to a hierarchy and predefined territories. A Radar Screen Opportunity Display (RSOD) may be selected on which deal objects are displayed that represent the stages in a sales pipeline of corresponding deals. New business information may be selected, wherein automatic notification is provided of new information and changed information relating to transactions, wherein the new business information comprises information on at least one monitored customer Web site. A communication capability is provided that comprises electronic mail, facsimile, telephones, and paging devices, wherein communication is automatically established using transactional information.

A multi-campaign assignment apparatus considers overlapping recommendation occurring when a plurality of personalized campaigns are simultaneously performed, thereby increasing marketing efficiency and client satisfaction. The multi-campaign assignment apparatus extracts clients' preferences for each campaign, predicts the clients' reactivities to overlapping recommendation of campaigns, and performs two-dimensional campaign-client assignment using the preferences and a reactivity function to maximize the marketing efficiency. The multi-campaign assignment apparatus includes a client preference extractor, a reactivity function determiner, a limit condition provider, a campaign-client assignment evaluator, and a client selector.

The invention relates to the field of mobile Internet e-commerce and discloses an intelligent business system based on localization. The intelligent business system based on localization achieves the purposes of localized purchase of consumers and efficient operation of merchants. The intelligent business system based on localization comprises an intelligent business platform (business platform for short) based on cloud computing, and an intelligent terminal application (terminal application for short) based on location-based services. The business platform is the core of the whole system and is used for providing information management and trading management of commodities, business data mining and business process management. The terminal application enables a user to have access to the intelligent business system anytime and anywhere, provides commodity inquiry and trading services for the consumers based on user locations and provides shop management, consumer data mining and intelligent marketing services for the merchants. The intelligent business system aims at providing convenience for purchasing of local life of the consumers, reducing operating cost for the local merchants, improving the marketing efficiency and enabling the consumers and the local merchants to be mutually benefited and win.

The invention provides an advertisement precision marketing method based on an APP self-service platform. The method includes the steps that client resource information is acquired; the client resource information is traversed according to a first inquiry request sent by a promulgator, inquiry results serve as marketing objects, and the first inquiry results can be processed according to the request of the promulgator; advertisement information is sent to the marketing objects, the advertisement information and the marketing objects are bound and serve as marketing information to be stored in a database, feedback information of each marketing object within a preset time period is counted, and the feedback information and the marketing information are bound and serve as marketing records to be stored in the database; the marketing records are traversed according to an inquiry request of the promulgator and second inquiry results can be generated and processed according to the inquiry request of the promulgator. According to the method, the marketing objects can be more widely and more accurately found for a client, communication can be made with each marketing object, and advertisement marketing precision and advertisement marketing efficiency are improved.

A method and apparatus for network-based sales force automation are provided that meet objectives of increasing sales and marketing efficiency and efficiency of technical and customer support by providing multi-dimensional displays of transactional information to users. Transactional information of deals, contacts, accounts, and leads is provided over the Internet using a Web browser. The information of related transactions is electronically linked, and the transactional information is electronically searchable using custom profiles. The transactional information is accessed and shared among host organization members according to a hierarchy and predefined territories. A Radar Screen Opportunity Display (RSOD) may be selected on which deal objects are displayed that represent the stages in a sales pipeline of corresponding deals. New business information may be selected, wherein automatic notification is provided of new information and changed information relating to transactions, wherein the new business information comprises information on at least one monitored customer Web site. A communication capability is provided that comprises electronic mail, facsimile, telephones, and paging devices, wherein communication is automatically established using transactional information.

The invention discloses an intelligent broadcast and television marketing assisting method and system based on GPS (globe positioning system) positioning. A handheld terminal with a GPS function is used for acquiring positions of another terminal in real time, appropriate marketing pushing strategies are made aiming at different customer preferences according to market potential analysis on surrounding customer groups so as to reduce marketing cost and improve marketing efficiency, and data can be inputted and updated according to marketing activities executing situations so as to optimize marketing rule models continuously. By the method and system, judgment mistakes and comprehending deviations caused by incompleteness of marketing information in traditional marketing modes can be avoided effectively, user demands are positioned accurately, automatic adaptive screening is performed in a complicated service library aiming at actual user demands, all services that users may be interested in are guaranteed to be pushed to mobile terminals of field staffs, and accordingly marketing efficiency is improved greatly, and users' satisfaction is improved.

The invention provides a service recommendation method. The method comprises the following steps: acquiring voice information of a client; Converting the voice information into text information, and extracting feature words in the text information; Obtaining a target service matched with the feature word from a pre-created target service database according to a preset recommendation rule; And creating a service follow-up task according to the target service, and distributing the service follow-up task to a corresponding service processing object according to a preset service distribution rule.According to the invention, client demands can be intelligently identified, potential clients can be mined for client managers, appropriate target services can be recommended for the potential clients, accurate recommendation can be realized, and marketing efficiency can be improved.

The invention provides a client data processing method. The method comprises the steps of obtaining client data; generating a service label according to the client data, wherein the service label comprises a service type and a service attribute required by a client; obtaining a target service matched with the service tag from a pre-created target service database according to a preset matching rule; And creating a service follow-up task according to the target service, and distributing the service follow-up task to a corresponding service processing object according to a preset service distribution rule. According to the invention, the client data is acquired, the client data is analyzed, the client demand is analyzed, the appropriate target service is recommended to the potential client,the potential client can be conveniently mined, and the target service is distributed to the matched service processing object according to the service tag to follow up, so that the marketing efficiency is improved.

Hospitality customer acquisition and retention costs are analyzed on a per-channel, channel-agnostic, and aggregated basis. Hotel performance is analyzed by examining net revenue by channel (accounting for each channel's contribution to operating expenses and profits), net revenue in aggregate (via net revPAR and revPAR capture metrics), and the relative benefit of sales and marketing expenses by quantifying net sales and marketing efficiency. Conceptually, this differentiation parses the relevant business into a revenue performance evaluation and a return on investment evaluation, in terms that are specific to the hospitality environment. Transaction data is analyzed from multiple hotels and each hotel's costs are mapped to a common data structure to allow for hotel-to-industry comparisons. Graphical user interfaces are provided for reporting data and comparisons, and for receiving input to initiate what-if analyses to determine projected impacts to performance metrics as a result of changes made to business mix components.

The invention relates to the technical field of financial insurance, in particular to a product data pushing method based on knowledge relation mining and related equipment. The method comprises the steps of accessing a user insurance policy database, acquiring multiple user IDs and a user address book, and marking the user address book to generate an address book ID; obtaining a user portrait corresponding to the user ID from a user portrait database, and generating a user knowledge map; defining each entity in the user knowledge graph as a node, calling a preset community mining algorithm, and carrying out community division on the plurality of nodes to obtain a plurality of optimal communities; and obtaining attributes of all nodes in the community, screening out one or more items withthe most common characteristics, and pushing the product data corresponding to the common characteristics. According to the invention, a community mining algorithm is introduced, users are divided into a plurality of communities, product marketing is carried out by using common attributes of the users based on the characteristic that personnel in the communities have homogenization, and the insurance marketing efficiency is improved.

A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.

The invention relates to a system and method for extracting consumption data. A first intelligent terminal contains a first module used for extracting the consumption data and an electronic payment module; the first intelligent terminal also contains a first wireless communication module; the first wireless communication module, a mobile phone wireless communication module and a server establish communication connections with a second intelligent terminal used by the staff of a store through a wireless network; the second intelligent terminal used by the store staff contains a second module used for extracting the consumption data; and the merchant' name and geographical location information of the store are stored in the second intelligent terminal used by the staff of the store. With the system and method adopted, customers of cooperation merchants can be increased; the turnover of the cooperation merchants can be increased; high-volume low-margin business can be realized; profit maximization can be achieved; the marketing efficiency of off-line physical stores can be improved; the off-line physical stores can be more comprehensively digital; the marketing cost of the physical stores can be reduced; and the physical stores can surrender a part of profits to the customers.

The invention discloses a mobile marketing system based on the iBeacon and a special tablet personal computer, comprising the special tablet personal computer 2 with the independent iBeacon, and a background management system--an enterprise marketing management background system 6 and a marketing personnel personal management system HTML5 page 4, and a foreground--an HTML5 response page 3 for a client to receive and interact, and a cloud platform 5 constructed for the system; the components are organically combined into a uniform whole for transmitting and interacting information. According to the invention, product exhibition, client interaction, sales promotion, booking and payment functions are realized through the intelligent mobile marketing system; and the marketing efficiency is greatly improved.

The embodiment of the invention provides a member integral data processing method, a device, a computer device and a storage medium. The method comprises the following steps: acquiring the integral data of the member, wherein the integral data comprises the consumption amount of the member and the consumption times of the consumption in a preset time period; According to the integral data of the member, obtaining new points of the member according to a preset integral rule of the member including the consumption amount and the consumption times; And adding the added points and the original points of the member to obtain the total points of the member. The embodiment of the invention presets a member reward rule including the consumption amount and the consumption times through a computer member system, After each member consumes, the server obtains the new points and total points of the member in time, and processes the data of the member points by combining the consumption amount andthe consumption times, which can improve the utilization rate of the computer member system resources, reduce the marketing cost, and improve the marketing efficiency.

The invention is suitable for a data processing field and provides a selection method for a telemarketing time period, terminal equipment and a medium. The method includes the following steps: obtaining portrait data of a target client; extracting various attributes included in the portrait data, and respectively determining assessment values corresponding to each of the attributes; reading attribute values of each of the attributes in the portrait data; determining corresponding weight values of the attribute values in each preset time period; for each time period, calculating the probabilityvalue of incoming call answering of the target client during the time period according to the corresponding assessment values corresponding to each of the attributes and the corresponding weight values of the attribute values in the time period; and determining the time period during which the incoming call answering probability value is highest, and determining the time period as an optimal telemarketing time period of the target client. According to the method, the marketing efficiency is improved, and the client satisfaction is improved; and telemarketing seats no longer need to rely on client subjective appointment time to contact the client, thus increasing the initiative of sales promotion.

The invention discloses a user behavior analysis method based on crawler data. The method comprises the following steps that: pre-configuring a crawler application; detecting whether the crawler application is started or not; after the crawler application is started, utilizing the crawler application to obtain crawler information; analyzing the crawler information, and extracting a keyword; utilizing the keyword to tag a user; and according to the tag, carrying out user behavior statistics. The invention also provides an application server and a computer readable storage medium. By use of theapplication server provided by the invention and the user behavior analysis method based on crawler data, the range of user data is preliminarily divided, meanwhile, the tagging of user data is subjected to clustering processing to obtain user behaviors, and data analysis accuracy is improved so as to be favorable for making business decision and improving marketing efficiency.

A system and method for enhancing web-based marketing efficiency of fragmented business includes an exchange server computer having exchange server software operably associated with the publisher's web site having fragmentation software which is equipped to prompt a viewer to enter a path determining zone of fragmentation information where upon entry of such path determining zone of fragmentation information the exchange server software can be initiated to direct the viewer to an advertiser's goods or service.

The present invention provides a display information processing method, a device and an email system for emails. The method comprises the steps of according to the acquired template identification information, loading an email template generated based on a pre-defined template engine language rule; according to the template engine language rule, parsing structural tags arranged in the email template, and determining the display blocks of the email template; according to the template engine language rule, parsing the structural tags arranged in the display blocks and generating the rendering blocks of an email; selecting rendering blocks which meet a preset display logic rule and generating the information display content of the email. According to the embodiments of the invention, accurate marketing emails can be generated in the customized manner, wherein the generation of the accurate marketing emails is more flexible, more personalized and easier to expand. Meanwhile, based on the generated email content after the rendering treatment, the final display information of the email is decided. Therefore, the information display effect of pushed commodities in the email and the email marketing efficiency are improved effectively.

The invention discloses an image display method, which comprises the following steps of obtaining a first image shot by a first camera and carrying out recognition operation on the first image to obtain a facial image in the first image; obtaining a product picture corresponding to the facial image from a preset database and displaying the obtained product picture on a display screen; obtaining a second image shot by a second camera in real time; and determining first product information corresponding to a product viewed by a current user based on the second image and displaying the obtained first product picture on the display screen. The invention also discloses an image display device. According to the method and the device, the product picture is displayed according to the facial image and the first product information can be displayed according to the second image to be convenient for the user to view the browsed product conveniently, so that the products which need to be bought can be quickly selected, the marketing efficiency of the products is improved, and the number of sales personnel on a display platform is reduced, and thus the selling cost of the corresponding merchants of the display platform is reduced.

The invention provides an information pushing method and an information pushing device. The method comprises steps of acquiring first data information of a user; judging whether the first data information meets a preset information pushing condition; if the first data information meets the preset information pushing condition, acquiring pushing information associated with a product included in the first data information; and pushing the pushing information to the user. In this way, by combining buying data and behavior data of online shops and offline shops, quite precise user information is provided for sellers, so customized information is pushed to the users, purchasing experience of the users is improved, objectives of guiding plantation and selling of products and excavating and developing potential clients are met, it is achieved that production and marketing efficiency is improved and product loss is reduced.

The invention discloses a power marketing data acquisition method, comprising the following steps: establishing a data storage module in a data acquisition device by an oracle database to form a basis of data query; screening data to be analyzed by a data query module according to a given query condition so as to provide a data support for data analysis; establishing an analysis algorithm through a data analysis module by using the data queried by the data query module according to the integrity requirement of power marketing data to analyze the queried data, and giving a rectification advice; and generating acquired data according to the result analyzed by the data analysis module, and sending the acquired data to a client to rectify abnormal data. By adopting the method, the power marketing data can be quickly acquired; and the data is analyzed according to the integrity requirement of the power marketing data, and an analysis report is generated according to the analysis result, so that the data analysis capacity of a power marketing system is greatly improved and the power marketing efficiency is improved.

The invention discloses a face recognition interactive marketing system, which comprises a control module, an image acquisition module used for acquiring face data, a face feature information extraction module used for extracting face feature information in the face data, a data analysis module used for performing data analysis on the face feature information extracted in the face feature information extraction module, a power supply module used for providing electric energy and a data storage module used for storing the data. According to the invention, face features can be captured through shooting, factors such as the age range and the gender of a user are analyzed quickly, and commodities are recommended automatically and accurately according to the intelligent analysis result for the user to select, thereby helping merchants to realize accurate marketing, realizing active judgment and accurate advertisement delivery by using face recognition technologies, not only is conducive to reducing the marketing cost, but also improves the marketing efficiency. Meanwhile, it also means that biometric identification technology applications proceed from the field of information comparative authentication to the field of user information mining.

The invention discloses a marketing system based on big data, and belongs to the technical field of big data marketing. The marketing system comprises a client, a marketing platform, a client information acquisition module, a product information acquisition module, a data processing module, a data storage module, a big data analysis module and a marketing promotion module. The client mainly comprises a registration and login unit, and the marketing platform mainly comprises a commodity display unit, an information retrieval unit and a customer information recording unit; and the big data analysis module comprises a customer group classification unit and a correlation degree division unit. According to the invention, firstly, user big data information is extracted, accurate division of different customer groups is achieved by utilizing machine learning, then, relation analysis is performed on the different customer groups and sales products by utilizing an association algorithm to obtain high, middle and low association degree levels, and finally, marketing promotion is performed according to the high association degree level, so that accurate marketing is achieved, and the marketing efficiency and the marketing return rate can be improved.

A novel all-purpose card unattended management system comprises a contract management system, a client cooperation system, an automatic card making system, a queuing and calling management system, a gate sentry management system, a weight house system, a quantitative loading system, a video monitoring system, an ERP system, a mobile platform docking module and a WeChat official account docking module. The system has the advantages that the influence of low automation and informatization degrees on enterprises in the marketing process of oil products in the petrochemical industry is avoided, electronization of whole plant data is achieved, management loopholes are avoided, the working environment of staff is improved, and the marketing management efficiency of companies is improved. According to the system, an offline manual process is upgraded into an online process, so that standardization of a marketing process is achieved, the disposal time of each link is shortened, and the marketing efficiency is improved; manual record forms are upgraded into electronic storage data, the data is automatically and reliably collected and automatically processed, the data authenticity is improved, data archiving is facilitated, checking is simple and rapid, and the labor intensity of personnel is reduced.

The invention discloses a transaction system based on a product electronic platform, and relates to the technical field of agricultural and sideline product marketing. The system comprises an e-commerce platform, a big data analysis server, a server side and a client side; the e-commerce platform is in communication connection with the big data analysis server, the server and the client; the server is used for the merchant to upload and update the commodity to the e-commerce platform; the client side user client browses and purchases commodities through the e-commerce platform; and the big data analysis server is used for analyzing the commodity data. The e-commerce platform is in communication connection with the server side and the client side, merchants upload and update commodities through the server side, and clients purchase the commodities through the client side; the method is convenient and fast, and improves the marketing efficiency of farmer products.

The invention relates to the technical field of network marketing, and in particular to an internet marketing platform using method. The method comprises the following steps of: S1, carrying out authentication and registration; S2, carrying out identity authentication; S3, carrying out product display; S4, carrying out task distribution; and S5, carrying out online purchasing. According to the method, systematic management is adopted, so that using of merchants and customers is facilitated, the network marketing efficiency is effectively improved, complicated and unnecessary work is decreased,and the operation is more fluent.

The invention discloses a marketing method based on a precision marketing system. Reasonable distribution of all levels of participants in a marketing campaign is further realized with a computer technology, and reasonable omni-channel excitation can be realized. The method has the great significance in saving the marketing cost and improving the marketing efficiency. Besides, the provided precision marketing system comprises a system server, goods sale identification markings and consumer identity terminals. With the adoption of the precision marketing system, counterfeiting behavior existing in traditional precision marketing manners can be eliminated, then the actual promotion effect is realized, and meanwhile, the problem about timeliness of promotion plan formulation in the traditional precision marketing manners is solved.

A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.

The invention discloses a customer marketing system and a customer marketing method based on big data. The customer marketing system comprises an interface module, a data screening module, a customermanagement module and a data billboard module, wherein the interface module is used for connecting a data source, acquiring data and transmitting the data; the data screening module is used for screening the collected data and data in the data source by utilizing machine learning so as to carry out user portraying, and screening conditions comprise a plurality of dimensions; the customer management module is used for matching the screened user portraits with preset service range data to realize grouping of users and determination of levels, thereby facilitating precision marketing; and the data display board module is used for pushing and displaying the matched data. The customer marketing system has the advantages that personalized and precise user portraying and customer management are performed through big data analysis, so that marketing products are more targeted to customers, and potential customer groups and marketing efficiency of enterprises are expanded.