3results about How to "Improve marketing efficiency" patented technology

The invention provides a customer screening apparatus, a customer screening method, and a computer program product. The customer screening device for performing customer screening based on the game adversarial network comprises a recessive code generation module which generates a recessive code vector based on pre-prepared data of a target customer, and the recessive code vector maps features which are meaningful to judgment of the target customer; the virtual customer information generation module is used for generating virtual customer information based on the implicit coding vector and the random noise vector by utilizing a generative network in the game adversarial network; the game confrontation module is used for discriminating the virtual customer data based on the real customer data by using a confrontation network in the game confrontation network; and the auxiliary network module is used for providing training feedback for the generative network by using an auxiliary neural network according to the implicit coding vector and the virtual customer data so as to improve the correspondence between the generated virtual customer information and the implicit coding vector, and alternately training the generative network and the adversarial network based on a loss function so as to improve the correspondence between the generated virtual customer information and the implicit coding vector. The loss function comprises mutual information operation between a nonlinear difference function of the generative network and the adversarial network and an output function of the generative network and an output function of the auxiliary neural network.

The application provides a multi-channel cooperative target customer cultivation system and method, and relates to the technical field of computers. User data from multiple channels is received to identify the identity of a user and generate a unique marketing user identifier for the user. When a cultivation task is performed on the user, all channels associated with the marketing user identifier of the user are obtained, the highest priority single channel is selected according to a preset channel priority strategy, and the marketing content of this time is sent to the user only through the single channel. A cultivation workflow containing conditional branch nodes is constructed, the cultivation workflow is driven by user behavior events, and subsequent predefined branch actions are triggered based on user behavior events and conditional branch nodes. The application solves the problem of marketing resource waste and user experience fragmentation caused by data silos, realizes the transformation of marketing processes from extensive broadcasting to precise personalized reach, and improves marketing efficiency, customer experience and business conversion rate.

The application discloses an intelligent marketing document generation device and method based on multi-source data fusion, and the method comprises four processes: user instruction analysis, regular cleaning, model extraction parameter, Neo4j knowledge graph verification, and output of structured parameters; external data acquisition, parameter calling of a Baidu large model to collect data, de-duplication, semantic enhancement, and weighted screening of high-quality data; internal case processing, regular slicing of case storage, filtering, propagation calculation, multi-dimensional scoring, and generation of a CoT reasoning chain report; multi-modal output, format adaptation, data integration by a BART model, and output of a metadata document. The device and the method are coordinated, multi-source fusion, knowledge graph association and multi-modal conversion are realized, high-quality marketing documents suitable for multiple industries are efficiently generated, decision-making is supported, and the market response and output efficiency of enterprises are improved.