The invention discloses a face recognition control system comprising a face recognition module, a voice input module, a fingerprint recognition module, an iris recognition module, a data updating module, a database comparison module, a datamation processing module, an intelligent recognition module, a central processing module, a power supply module, a protection circuit, a data conversion module, a data image display module, a video output module, a voice conversion module, a voice output module, a second sub-control module, a data transmission module and a remote control module. The face features are captured through photographing, the age range, the sex and other factors of the user are rapidly analyzed and the commodities are automatically and accurately recommended to the user to be selected according to the intelligent analysis result so that the merchants are assisted to realize precise marketing, active judgment and precise advertising can be performed by using the face recognition technology, the marketing cost can be reduced, and the application of the biological feature recognition technology proceeds to the "field of user information mining" from the "field of information comparison authentication".