The invention, which relates to the technical field of
customer relationship management, discloses a multi-channel interactive
customer relationship management system comprising a dynamic
routing decision module, a multi-
modal data fusion module and an intelligent feedback optimization module. The dynamic
routing decision module evaluates channel load through a deep neural network, dynamically allocates
client requests to an optimal node by utilizing
reinforcement learning, and realizes load balancing and service continuity; the multi-
modal data fusion module integrates text, voice and image data, constructs a space-
time correlation graph, identifies a cross-channel behavior mode, and ensures
data consistency through multi-dimensional
verification; the intelligent feedback optimization module combines customer satisfaction evaluation and multi-
modal sentiment analysis, optimizes a service strategy by using a
genetic algorithm, and synchronizes the service strategy to a cross-
channel knowledge graph to realize adaptive iteration; according to the method, the problems of unreasonable multi-channel
load distribution, insufficient data fusion and consistency
verification and inaccurate service strategy optimization are effectively solved, and the customer
service quality and experience are improved.