The invention discloses a precise internet advertisement putting system and a precise internet advertisement putting method. The system comprises a visitor behavior analysis module, an individuation creativity generation module, and an advertisement server. The invention further discloses the precise internet advertisement putting method which comprises a visitor behavior analysis method, an individuation creativity generation method, and an advertisement server play method. The system and the method can achieve the purposes that the generation of individuation creativity is free of manual work, free of offline storage, and then be controlled in a second level in a delayed mode, and most intimate information for each visitor can be really conveyed, and besides, a single product redirection creativity is put in an eligible flow quantity, and compared with a primary creativity, the click-through rate is raised by 2-3 times.