Advertisement pushing method and device, computer equipment and storage medium

An advertisement push and advertisement technology, applied in the computer field, can solve problems such as difficult to obtain push advertisements, and achieve the effect of improving the effect and improving the relevance.

Pending Publication Date: 2020-02-04
广州指幻动漫有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the existing advertisement push, in order to make the object of advertisement push more in line with the attributes of the user, that is, it is hoped that the advertisement content received by the user is in line wit

Method used

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  • Advertisement pushing method and device, computer equipment and storage medium
  • Advertisement pushing method and device, computer equipment and storage medium
  • Advertisement pushing method and device, computer equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0050] In one embodiment, as figure 1 As shown, the present invention discloses an advertisement pushing method, which specifically includes the following steps:

[0051] S10: Obtaining pushed advertisement data, wherein the pushed advertisement data includes visitor attribute data and pushed advertisement content.

[0052] In this embodiment, the pushed advertisement data refers to data of advertisements that have been pushed to the user's mobile terminal. The attribute data of the visitor group refers to the data of the users who obtained the advertisement, wherein the attribute data of the visitor group includes the age stratification, gender, occupation and the total number of the group of users. The push advertisement content refers to the specific content of the advertisement that has been pushed and the type of the corresponding advertisement. For example, the type of the advertisement includes household appliances, electronic products, clothing, household items, clot...

Embodiment 2

[0094] In one embodiment, an advertisement pushing device is provided, and the advertisement pushing device corresponds to the advertisement pushing method in the foregoing embodiments one by one. like Image 6 As shown, the advertisement push device includes a push data acquisition module 10 , a behavior data acquisition module 20 , a classification module 30 and an association module 40 . The detailed description of each functional module is as follows:

[0095] The push data acquisition module 10 is used to obtain pushed advertisement data, wherein the pushed advertisement data includes visitor attribute data and push advertisement content;

[0096] Behavior data acquisition module 20, used to acquire visitor behavior data in the visitor crowd data;

[0097] The classification module 30 is used to classify the visitor behavior data according to the preset visited level data to obtain the visitor interest level data;

[0098] The associating module 40 is configured to obt...

Embodiment 3

[0113] In one embodiment, a computer device is provided, the computer device may be a server, and its internal structure diagram may be as follows Figure 7 shown. The computer device includes a processor, memory, network interface and database connected by a system bus. Wherein, the processor of the computer device is used to provide calculation and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, computer programs and databases. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The database of the computer device is used to store the visitor interest level data among the advertisement data that has been pushed. The network interface of the computer device is used to communicate with an external terminal via a network connection. When the computer pro...

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PUM

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Abstract

The invention relates to the technical field of computer technologies, in particular to an advertisement pushing method and device, computer equipment and a storage medium, and the advertisement pushing method comprises the steps: S10, obtaining pushed advertisement data which comprises visiting crowd attribute data and pushed advertisement contents; S20, obtaining visitor behavior data from the visiting crowd data; S30, classifying the visitor behavior data according to preset accessed level data to obtain visitor interest level data; and S40, acquiring advertisement type data of the pushed advertisement content, and correspondingly associating the advertisement type data with the visitor interest level data according to the accessed level threshold. The advertisement pushing method and device have the advantages that the advertisement pushing effect can be obtained, and the correlation between advertisement pushing and visiting users can be improved.

Description

technical field [0001] The present invention relates to the technical field of computer technology, in particular to an advertisement pushing method, device, computer equipment and storage medium. Background technique [0002] At present, with the rapid development of the Internet industry, mobile advertising has become a new model of the Internet advertising industry. Mobile advertisements will recommend corresponding advertising information to corresponding users according to their consumption habits. [0003] In the existing advertisement push, in order to make the object of advertisement push more in line with the attributes of the user, that is, it is hoped that the advertisement content received by the user is in line with their own preferences and needs. However, it is difficult to obtain the pushed advertisement for the advertisement that has already been pushed Whether it meets the corresponding user groups, so there is room for improvement. Contents of the inven...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0251
Inventor 曾琦
Owner 广州指幻动漫有限公司
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