The invention belongs to the field of
artificial intelligence and finance, and relates to a personalized
copywriting generation method, which comprises the following steps: classifying all customers according to historical customer
feature data to obtain different customer groups, obtaining
copywriting keyword combinations of the customer groups according to historical
copywriting of each customer group, and generating personalized copywriting keywords of the customer groups according to the copywriting keyword combinations; and constructing a customer group portrait according to the customer group characteristics and the customer group document keyword combination, matching a target customer group portrait according to the customer characteristics of the target customer, and generating a product recommendation scheme according to the customer characteristics and the target customer group portrait through a product
recommendation model. And generating a personalized copywriting according to the customer features, the customer group portrait features and the product recommendation scheme through the copywriting generation
large model. The invention further provides a personalized copywriting generation device,
computer equipment and a storage medium. In addition, the invention also relates to a block chain technology, and historical customer
feature data can be stored in a block chain. According to the invention, the
client can be accurately positioned, and the generated copywriting can be accurately put.