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Website visitor behavioral habit evaluation method and system

A technology for evaluating systems and behaviors, which is applied in the field of website visitor behavior habit evaluation methods and systems, and can solve problems such as insufficient accuracy

Pending Publication Date: 2020-11-27
湖南凯迪工程科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The main purpose of the present invention is to provide a method for evaluating website visitor behavior habits, aiming to solve the problem of insufficient accuracy of existing methods for automatically judging visitor behavior habits

Method used

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  • Website visitor behavioral habit evaluation method and system
  • Website visitor behavioral habit evaluation method and system
  • Website visitor behavioral habit evaluation method and system

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Embodiment Construction

[0054] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0055] see figure 1 , the first embodiment of the present invention provides a method for evaluating website visitor behavior habits, and the method for evaluating website visitor behavior habits includes the following steps:

[0056] Step S10, collect visitor information to establish a standard set, the standard set includes a certain amount of visitor data in the website history;

[0057] Step S20, storing the standard set;

[0058] Step S30, constructing a calculation model of website visitor behavior habit value according to the standard set;

[0059] Step S40, calculating the similarity values ​​between the new visitor and all the visitors in the standard set respectively through the calculation model;

[0060] Step S50, selecting a preset number of visitors with the highest similarity value with the new visit...

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Abstract

The invention discloses a website visitor behavioral habit evaluation method and system, and the method comprises the following steps: enabling visitor information to be used for building a standard set which comprises a certain amount of visitor data in a website historical record; storing the standard set; constructing a calculation model of website visitor behavioral habits according to the standard set; respectively calculating similarity values between a new visitor and all visitors in the standard set through the calculation model; selecting a preset number of visitors with the highest similarity values with the new visitors from the standard set to form a sample set, and evaluating the behavioral habits of the new visitors according to the behavioral habits of the visitors in the sample set; and returning behavior habit data of the new visitor to the website owner. By means of the method, the accuracy of visitor behavioral habit evaluation can be effectively improved.

Description

technical field [0001] The invention relates to the technical field of visitor behavior evaluation, in particular to a method and system for evaluating website visitor behavior habits. Background technique [0002] At present, many enterprises conduct information display and product marketing through websites. With the development of network technology, more interaction between websites and visitors can also be achieved. For example, website owners can see some behavior habits information of visitors through the network management system, judge the behavior habits of visitors based on these behavior habits information, and then further perform specific business behaviors on visitors with certain behavior habits, such as contacting them, sending It provides more detailed information, etc. [0003] It is conceivable that for a website with a large number of visitors, if the behavior habits of each visitor are judged manually, the workload will be heavy and the efficiency can...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06K9/62G06F16/958
CPCG06Q30/0201G06F16/958G06F18/22G06F18/2321
Inventor 刘军武王俊杰罗贤谢振宇
Owner 湖南凯迪工程科技有限公司
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