The invention relates to the technical field of
data processing, and provides a trade
big data processing and user behavior prediction method and
system.The trade
big data processing and user behavior prediction method comprises the steps that
transaction data, browsing behavior data and feedback
evaluation data of a user on a cross-border e-commerce platform are obtained to generate a user behavior
pattern sequence, and then a user interaction graph is constructed; and carrying out edge weight updating and node
label classification to obtain a high-dimensional
relation graph, carrying out similarity partition
processing to obtain a predicted popularity index graph, and predicting the future cross-border commodity interaction behavior of the target
user group by using the predicted popularity index graph. By acquiring
transaction data, browsing behavior data and feedback
evaluation data of users and generating a prediction popularity index graph, multi-dimensional data are effectively and comprehensively processed, accurate prediction of cross-border commodity interaction behaviors of a target
user group is realized, and the user experience is improved when a user intention deep relationship is processed and cross-time-period behavior evolution analysis is performed. The problems of low model dimension and insufficient prediction precision exist.