Online marketing, monitoring and control for merchants

a technology for merchants and online marketing, applied in the field of online marketing and marketing success evaluation, can solve the problems of difficult monitoring and responding to ratings and reviews provided on the large number of rating and review websites, and difficulty for merchants to manage and maintain accurate information about the business

Active Publication Date: 2013-04-04
REACH PROS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Based on the number of online references to a merchant, it is difficult for a merchant to manage and maintain accurate information about the business—such as, for example, hours of operation, payment types accepted—on the large number of directory and listing websites.
Moreover, it is difficult for merchants to monitor and respond to ratings and review provided on the large number of rating and review websites.

Method used

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  • Online marketing, monitoring and control for merchants
  • Online marketing, monitoring and control for merchants
  • Online marketing, monitoring and control for merchants

Examples

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Embodiment Construction

[0021]Described herein is a system used by merchants to monitor and control their online presence and improve their online and other marketing. The system may operate as a website that allows merchants to view and monitor how information, rating and reviews about the merchant appear on third party websites and services as well as on their own website. The system allows for consumer contact management and tracking as well as directed marketing to consumers. The system allows a merchant to compare marketing information, scores and analytics with competing merchants. The system provided competitor comparison allows merchants to see how they are performing relative to their competitors. The system provided competitor comparison allows merchants to use the system to make better informed marketing decisions. The system guides merchants through the online presence and marketing space with a recommendation engine that provides step by step instructions based on system collected data on the ...

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PUM

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Abstract

Systems and methods of online marketing, monitoring and control for merchants are disclosed. Third party providers are crawled to obtain information about a plurality of merchants and correlate the merchant information to create a merchant database. Third party providers are monitored for merchant information, and information about the merchants is stored. Alerts are provided to subscribing merchants when an alert trigger is identified within the system or at a third party provider. The method allows the subscribing merchant to view and respond to reviews, view and maintain online listings, prepare and send consumer offers, and prepare and send communications to consumers, all directly from the system. The method allows the subscribing merchant to view information and analyses for competing merchants. An overall marketing score for merchants is prepared and displayed. The method may be performed on a server and accessed via an Internet browser and mobile device applications.

Description

RELATED APPLICATION INFORMATION[0001]This patent claims priority from provisional patent application No. 61 / 543,163 filed Oct. 4, 2011, the entire contents of which are incorporated herein by reference.NOTICE OF COPYRIGHTS AND TRADE DRESS[0002]A portion of the disclosure of this patent document contains material which is subject to copyright protection. This patent document may show and / or describe matter which is or may become trade dress of the owner. The copyright and trade dress owner has no objection to the facsimile reproduction by anyone of the patent disclosure as it appears in the Patent and Trademark Office patent files or records, but otherwise reserves all copyright and trade dress rights whatsoever.BACKGROUND[0003]1. Field[0004]This disclosure relates to marketing, online marketing, marketing success evaluation, online information management and monitoring, marketing research, competitive information, customer communications and merchant rating and review monitoring.[00...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/02
CPCG06Q30/0219G06Q50/01G06Q30/0201
Inventor LEFF, ADAMBAY, DAVIDDAWLEY, PHILFERRO, MIKE
Owner REACH PROS
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