An AI-powered
augmented reality (AR)
system for optimizing product placement and customer loyalty. The
system includes: • a user interaction data collection unit configured to monitor
consumer behavior in real time in any retail
scenario (point-of-sale POS, online e-commerce and shopping areas within a public
virtual technology space), with the unit analyzing
consumer movement patterns, engagement
metrics, eye-tracking and purchase intent; • an intelligent
spatial mapping module to build a contextual understanding of high-traffic zones, underutilized areas and high-quality product placements using heatmap analysis, other spatial computer algorithms and the live movement of consumers; • A model-based product placement recommender based on
machine learning, which uses one or more DL-based predictive models trained by importing current sales data, historical text interaction data, and
consumer preference data to suggest optimal product placement so that customers see the advertisement and are likely to click through it to ensure a conversion. • a customer-centric, real-time AR
visualization interface configured to allow customers to experience digitally enhanced product presentations directly via mobile AR applications, smart glasses, or in-store digital kiosks, enabling customers to preview product placements, rotate and resize objects, and visualize
interactive advertising content before
purchasing; • a customized advertising and
sales promotion engine configured to generate
augmented reality-based marketing content and provide users with tailored promotions and interactive ads based at least in part on an analysis of consumer sentiment by the
system, as well as information on
location data or consumer
interaction history, wherein the customized advertising and
sales promotion engine personalizes the configuration instructions for advertising and
sales promotion to encourage consumer interaction and achieve higher sales revenues; • A secure, cloud-based
data processing and analytics unit that uses an automated engagement model to link online and in-store sales information with established activity models for product placement decisions. The unit leverages AI-powered consumer insights to continuously recommend product placement changes based on a variety of programmatic retail trends; • a privacy-friendly AI module based on
federated learning and on-device AI
processing, providing consumer behavior analytics while complying with global data protection regulations and preventing the use of
open data; • a
processing framework characterized by a low-
power mode suitable for AR rendering and AI calculations, and implemented via
dynamic voltage scaling and
energy management techniques for seamless and sustainable operation; The system according to claim 1, wherein the user interaction data capture unit further comprises an eye-tracking and
sentiment analysis sub-module, wherein the sub-module detects facial expressions, emotional reactions, and attention levels of consumers in real time to determine the effectiveness of product placements and advertising strategies.