Method of and 
system for delivering 
consumer product related information to consumers over 
the Internet. The 
system and method involves creating an UPN-encoded 
Consumer Product Information (CPIR) enabling Applet for each 
consumer product registered within a manufacturer-managed UPN / URL 
database management system. Each CPIR-enabling Applet is encapsulated within an 
executable file and then stored in the UPN / URL 
database management system. Each CPIR-enabling Applet is searchable and downloadable by, for example, (1) retailers 
purchasing products from an electronic-commerce enabled product catalog, (2) advertisers desiring to link 
consumer product information to Web-based product advertisements, or (3) anyone having a legitimate purpose of disseminating such information within the 
stream of electronic commerce. After downloading and extraction from its encapsulating file, the CPIR-enabling Applet is embedded within an 
HTML-encoded document associated with, for example, an EC-enabled store, on-line auction site, product advertisement, Internet 
search engine or 
directory, and the like. Upon encountering such an Applet-encoded 
HTML document on the WWW, the consumer need only perform a single mouse-clicking operation to automatically execute the underlying CPIR-enabling Applet (on either the 
client or 
server side of the network), causing a UPN-directed search to be performed against the manufacturer-defined UPN / URL 
Database, and the results thereof displayed in an independent 
Java GUI, without disturbing the consumer's 
point of presence on the WWW. Preferably, the CPIR-enabling Applets are realized using 
Java(TM) technology, although it is understood that alternative technologies can be used to practice the 
system and methods of the present invention.