Methods and systems for brands social networks (BSN) platform

Abstract

Methods and Systems for Global Online Brands Social Networks (BSN) Platform and Framework are disclosed for managing Users' Profiles, brands group lists, Brand user Friends, User created Brand Networks and related Members, Publications, Applications, Services and Communications and Collaborations among users. Further, it also manages brand owners' brand networks and members, and brand experts to enable and facilitate users for branded products and services related sales or e-commerce, marketing, promotion and support services, alternative products and services brands lists. BSN also provides Social Customers Relationship Management (SCRM) and Multi Brand Customers Services Life Cycle (MCSLC) Framework to facilitate brand owners and customers.

Description

RELATED APPLICATIONS[0001]This application is a continuation-in-part of PCT International Patent Application No. PCT / IN2008 / 000425 filed Jul. 4, 2008, the disclosure of which is incorporated herein by reference in its entirety.[0002]The present application incorporates by reference Indian Patent Application No. 878 / MUM / 2005 filed Jul. 2, 2005, PCT International Patent Application No. PCT / IN2006 / 000260 filed Jul. 18, 2006, and U.S. patent application Ser. No. 11 / 995,343 filed Jan. 11, 2008.COPYRIGHTS INFORMATION[0003]A portion of the disclosure of this patent document contains material that is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent file, but otherwise reserves all copyright rights whatsoever. The applicant acknowledges the respective rights of various Intellectual property owners.FIELD OF INVENTION[0004]The pre...

AI Technical Summary

Benefits of technology

[0040]Yet another significant aspect of the present invention is to provide multiple brands communities or brand social networking capability to users to easily share, communicate and collaborate with other same product and services line brand users and brand owners.

[0111]BSN platform facilitates customers to Enable voice-of-customer, Assess trends and changes in customer needs, Gain customer insight on how to improve and develop products and services, Humanize brand through direct interactions with customers, Empower customers to solve their own and each other's problems, Identify and empower passionate customers as brand advocates, Connect prospects to a supportive and engaged customer community, Align community to strategic business and marketing goals, Achieve adoption and participation by targeted audience, Facilitate an environment of open discussion to encourage the free flow of information, Use community tools to obtain feedback and respond to customer advice, Define community ROI using management reporting mechanisms, Humanize brand through open, two-way dialogue with target audience, Obtain direct, immediate feedback on products and services, Provide a channel to deliver information and services to customers, partners and others, Enable target audience to interact, share best practices and create original content, Elevate brand by identifying and rewarding community participants who help to grow and nurture the community, Extend product reach and open new market opportunities, Improve operational efficiency to maintain a competitive edge, Foster innovation through team collaboration, Formally capture industry-leading expertise, knowledge and intellectual property (IP).

Problems solved by technology

However, the terms “brands” and “branding” raise distinct conceptual issues and are generally more appropriate for use in marketing or advertising context.

Internet Search has created several new industries described below, yet it is still in its infancy, and, for a variety of reasons, Internet Search is arguably less effective today than it was a few years ago.

These challenges include: a) the prolific, exponential growth in both the depth and breadth of Content, b) the rapid pace of changing Content, c) the difficulty of interpreting (or parsing) search requests (“Search Requests”) by a variety of Internet Users, d) the depth, breadth and dynamic nature of terms, keywords, phrases, and / or other search terms (“Search Terms”) used in Search Requests, e) the need to develop and maintain a taxonomy of Search Terms, and g) the increase in the number and complexity of Content pages that are generated dynamically instead of containing static, and more easily crawlable and / or indexable Content.

Presently, an enormous amount of time, money and effort are expended daily by thousands of manufacturers and retailers to market, brand, advertise and sell their products and services to consumers in both regional and global markets.

They are annoying to consumers, and fail to deliver relevant messaging to the consumer considering a product purchase.

Data of customer base is generally private and not available to public.

Customers cannot communicate, collaborate and share their experience, thought, idea with each other in social way.

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