The invention relates to the technical field of
customer relationship management, and discloses a customer contact relationship evaluation method and
system based on multi-feature quantization, and the method comprises the following steps: recognizing a plurality of key persons in a customer organization; and carrying out quantitative evaluation on seven types of features of each key person, wherein the seven types of features comprise relationship closeness, scheme recognition degree, price acceptability, one-
ticket overbiter, one-
ticket approver, report relationship and influence relationship. According to the customer contact relationship evaluation method and
system based on multi-feature quantification, a'seven-feature 'quantification model (relationship closeness, scheme recognition degree, price acceptability, one-
ticket overtaker, one-ticket approver, report relationship and influence relationship) is created, so that an originally fuzzy and subjective customer relationship judgment standard is converted into a unified and objective numerical index; and subjective judgment which varies from person to person is eliminated, so that the customer relationship state becomes measurable, comparable and traceable, and a data foundation is laid for fine management.