The invention provides a method for carrying out shale gas reservoir evaluation and finding a dessert area for shale gas exploration and development comprehensively through comprehensive application of rock physics, log data and omnibearing or wide-azimuth three-dimensional seismic data. The method is characterized by analyzing the characteristics of the dessert area in a shale reservoir by applying comprehensive geophysical exploration technologies of laboratory rock geophysical measurement, log data comprehensive analysis, rock physical modeling, vertical seismic section data, omnibearing or wide-azimuth three-dimensional seismic data high precision surface layer comprehensive modeling static correction processing, prestack de-noising processing, amplitude relative fidelity processing, resolution enhancement processing which is carried out by utilizing well constraint and well seismic data to drive ground seismic data, fine excision, iteration velocity analysis, interval velocity field analysis, prestack depth migration processing, high resolution processing, azimuth classification processing, high-precision anisotropy processing, prestack and post-stack data inversion processing, and neural network analysis and the like, and thus gas bearing characteristic prospect of the shale gas reservoir is evaluated accurately and the dessert area for shale gas exploration and development is delineated.