696results about How to "Targeted optimization" patented technology

Various methods, systems and apparatus for associating fictitious user identities (e.g. screen names, user names, email addresses, handles, etc.) used in electronic communications (e.g. over the internet or mobile network via instant messenger, e-mail, social networks, ecommerce, auction websites, etc.) with real personal information (e.g. the true identity of an individual such as their name, address, credit score, driving record, mobile number, etc.) are disclosed. One such method may include discovering, verifying and storing real personal information, associated with fictitious user identities and email addresses. The method may further include allowing a remote user or service to submit a fictitious user identity and a query requesting real-user information associated with the submitted fictitious user identity. In one possible embodiment, a targeted-advertising service may utilize real user information, associated with a fictitious user name, to target advertisements at the user of the fictitious user name.

The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points, for example.

The present invention is a method and system for generation and playback of supplemented videos which include interactive features. The supplemented video includes hotspots that allow a video viewer to interact with the video when the video viewer sees an object. The hotspots can be manually defined. Information regarding the object and the hotspot can be stored in a separate XML file. Furthermore, the present invention can be a marketplace where a desired object can be found by searching the XML file. The search results can list the supplemented videos which contain hotspots corresponding to the object and also the time in the supplemented video in which the object is found. The present invention can also aggregate data about the objects based on the playback of the supplemented videos and the video viewer's interaction with the supplemented videos.

Context, or user intent, is used for improving targeting of advertisements and for generating competition among advertisers for valuable ad space. Advertisers can bid for placement on search results pages based on combinations of keywords and context categories, or keywords and contexts. Such bids are compared to one another so that appropriate ads can be selected and displayed. By taking context into account, improved ad targeting is accomplished.

The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information, such as country, region, metro area, city or town, postal zip code, telephone area code, etc. is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information.

Disclosed are methods for detecting, diagnosing, treating and preventing non-small cell lung cancer using differentially expressed genes. Furthermore, novel human genes, whose expression is elevated in non-small cell lung cancer compared to non-cancerous tissues, are provided. Also disclosed are agents for treating and preventing non-small cell lung cancer as well as methods for identifying further compounds for treating and preventing non-small cell lung cancer.

Various methods, systems and apparatus for associating fictitious user identities (e.g. screen names, user names, handles, etc.) used in electronic communications (e.g. over the internet via instant messenger, e-mail, social networks, eCommerce and auction websites, etc.) with real personal information (e.g. the true identity of an individual such as their name, address, credit score, driving record, etc.) are disclosed. One such method may include storing real personal information, associated with fictitious user identities, in a CGI, hosted by a GICS. The CGI may be a unique record for an individual person and may contain real personal information verified with proper authorities (e.g. a name, address and driving record of the individual verified with a department of motor vehicles), as well as fictitious user identities used by the individual, feedback receiving from other users, etc. The method may further include allowing a remote user to submit a query to the GICS requesting information associated with a fictitious user identity, whereby the GICS may search for a CGI associating information with the fictitious user identity; and, transmit some or all of the information to the remote user. One apparatus, according to aspects of the present invention, may include means of associating real personal information, submitted by a user, with fictitious user identities, means of verifying the real personal information and the ownership of the real personal information by the submitting user, means of receiving a request for some personal information associated with a fictitious user identity, from a remote user, means for identifying the CGI associated with the fictitious user identity, means of retrieving some of the personal information from the CGI and means of transmitting some of the information to the remote user. The system may further include means of limiting the information transmitted to the remote user. (e.g. the remote user may be transmitted the credit score of the person owning a fictitious screen name, without being transmitted any further information identifying the person.)

Described is a computer-implemented system and method that dynamically detects which input device (e.g., pen or mouse) is currently in use, and based on the device, varies a program's user interaction model to better optimize the user's ability to interact with the program via that input device. A tablet input subsystem receives pen and touch data, and also obtains keyboard and mouse data. The subsystem analyzes the data and determines which input device is currently active. The active device is mapped to an interaction model, whereby different user interface appearances, behaviors and the like may be presented to the user to facilitate improved interaction. For example, a program may change the size of user interface elements to enable the user to more accurately scroll and make selections. Timing, tolerances and thresholds may change. Pen hovering can become active, and interaction events received at the same location can be handled differently.

The invention relates to a device (2) with an image sensor (3) for forming image information about the environment of the device (2), comprising at least one object (14), wherein the image information comprises an image (14′) of the object. The device (2) also comprises a display (3.5, 5) for displaying a view of the environment of the device, positioning means (11) for determining the position of the device (2), and at least one set of communication means (4, 9) that comprise a receiver (4.2, 9.2) for receiving information related to the one object (14), including the position of the object (14). The device (2) comprises a control block (8) for determining the position of the image (14′) of the object from image information intended to be displayed by the display (3.5, 5).

The invention discloses a game video recording method and a game video recording device, and belongs to the field of computer technologies. The game video recording method comprises the steps of recording the current game process in the operating process of a game program so as to acquire a game video file of the current game process; determining the start time and the end time of a wonderful video clip according to operating data of the game program; and cutting out wonderful game video from the game video file according to the start time and the end time of the wonderful game video. According to the invention, the game video file is acquired by recording the current game process, the start time and the end time of the wonderful video clip are determined according to the operating data of the game program, and the wonderful game video is cut off from the game video file according to the start time and the end time of the wonderful game video. The game video can be generated automatically, so that the process of generating the game video is simple. In addition, the wonderful video clip can be cut out, so that the generated game video is good in pertinency.

A method and software system by which the behavior, economic status, demographic profile, and other data describing cellphone subscribers are captured, stored, and analyzed, then edited and managed by the subscriber to create an accurate subscriber profile. A real-time subscriber monitoring system based upon cellphone location and direction of movement. A system to permit advertisers to target subscribers with messages that are specific to subscriber demography, location, activity, and situation. One variation of the system enables the subscriber to proactively request information about products or services and permits advertisers to respond with targeted messages including the requested information. Another variation permits the subscriber to access weather, sports scores, news, traffic, and similar data, with targeted advertising attached to the information supplied.

The present invention provides the delivery of mobile-capable audio entertainment content. More particularly, the present invention relates to the electronic and mobile delivery of various media content, such as print periodicals and print news articles, by converting them into audio format and enabling such content along with other audio content to be delivered to consumers over wireless telephone networks. Particular embodiments of the invention provide interactive classified advertisement features.

A radar apparatus of an automotive vehicle includes a radar unit which radiates an electromagnetic wave to a target in a forward direction of the vehicle and receives reflection beams from the target to detect the target. A scanning control unit performs a beam scanning of the radar unit to the target so that the reflection beams during the beam scanning are received. A center direction determining unit detects a distribution pattern of the received reflection beams with respect to respective scanning angles of the radar unit, performs a similarity approximation of the distribution pattern by using an antenna directional gain pattern of the radar unit to produce an approximated distribution pattern, and determines a direction of a center of the target based on a peak of the approximated distribution pattern.

Systems and methods are disclosed for directing magnetizable particles comprising therapeutic agents to a target volume, or for guiding magnetizable particles comprising therapeutic agents from a first target volume to a second target volume, at a distance using a magnetic field, to enable the treatment of diseased areas including areas deep inside a patient's body. The methods may be used to diagnose or treat diseased areas within a patient, for example tumors of the lungs, intestines, and liver, and is also useful in enhancing the permeability of solid tumors to chemotherapeutic agents.

The invention provides an unmanned aerial vehicle cruising and monitoring system for forest fire. The weight of the unmanned aerial vehicle is reduced, flight time is prolonged, an unmanned aerial vehicle cruising range is enlarged, route planning is carried out for fire monitoring, and an unmanned aerial vehicle flight control system is combined with a geographic information system. The route planning not only guarantees monitoring quality and monitoring full coverage but also considers the hardware parameters and the flight safety of the cruising unmanned aerial vehicle, a rotary head carries a thermal infrared imager and a colorful high-definition camera, the thermal infrared characteristics of the image of the forest fire are fully utilized, and an automatic monitoring and identification method for forest fire information is designed. Even if the forest fire monitoring distance of the unmanned aerial vehicle is long, fire characteristics can be accurately captured. A colorful high-definition image is compressed and transmitted back to a ground command post, a high-definition fire video image can be quickly transmitted to the ground, a fire position can be accurately reported, so that convenience is brought to the ground command post in accurately judging a fire situation and organizing people to fight the fire, and precious fire-fighting time is saved.

The invention discloses a convolutional neural network medical CT image denoising method based on residual error learning. The method comprises the following specific steps: 1) constructing a medicalCT image model; 2) constructing a neural network model; 3) training the network; 4) updating parameters; and 5) denoising the medical CT image: inputting the medical CT image containing the noise intothe constructed network model, and outputting the medical CT image without the noise through the network. The method has the advantages that medical CT image denoising is carried out by combining knowledge in the aspect of the convolutional neural network in deep learning. Noise in the image is approximately learned in a residual error learning mode, good pertinence is achieved, and meanwhile thetraining efficiency of the neural network is improved. The convolutional neural network and the residual error learning method are adopted, so that the feature information in the image can be betterlearned, and more local image information can be reserved in the image denoising process. And meanwhile, the image denoising capability is also improved.

The invention relates to a method for treating wastewater and discloses a method for treating wastewater in an automobile manufacturing plant. A method of pretreatment, two-stage physicochemical treatment, biochemical treatment and advanced treatment is adopted to treat wastewater. The method for treating wastewater in the automobile manufacturing plant has little investment, small occupied area and low operating cost and has good integrated treatment effect on industrial wastewater and domestic sewage discharged from the automobile manufacturing plant.

The exchange & interactive ad server system and method allow an advertiser to bid or directly purchase publisher inventory across both interactive and traditional media networks. Furthermore, the system further allows the automation and optimization of advert, publisher networks, and consumer rewards via a continuous feedback loop of consumer interactions, consumer data, and analysis of behavioral algorithms.

A user interest based Web information push service system comprises a plurality of internet of things terminals, a plurality of mobile terminals, a cloud server and an information publish terminal; the functions of the internet of things terminals are obtaining user interests; the plurality of mobile terminals are used for transmitting obtained user information and geographic position information of the internet of things terminals to the cloud server; the cloud server analyzes interest characteristics and evaluates push content relevancy feedback content according to the transmitted user information; the information publish terminal push analyzed personalized information.