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11 results about "Targeted advertising" patented technology

Targeted advertising is a form of online advertising that is directed towards audiences with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic which are focused on race, economic status, sex, age, the level of education, income level and employment or they can be psychographic focused which are based on the consumer's values, personality, attitudes, opinions, lifestyles and interests. They can also be behavioral variables, such as browser history, purchase history, and other recent activity. Targeted advertising is focused on certain traits and the consumers who are likely to have a strong preference will receive the message instead of those who have no interest and whose preferences do not match a product's attribute. This eliminates wastage.

An intelligent advertisement design generation method

PendingCN122367554AData acquisitionEngineering
This invention discloses an intelligent advertising design and generation method, specifically including the following steps: S1, Data Collection and Preprocessing: Collecting product data, user behavior data, historical advertising data, and real-time market data, and performing cleaning, labeling, and feature extraction; S2, User Profile Modeling: Constructing a dynamically updated user interest graph based on clustering analysis and deep learning algorithms; This invention relates to the field of artificial intelligence technology. This intelligent advertising design and generation method integrates multi-dimensional data such as product functions, user behavior, and competitor dynamics to improve the accuracy of advertising content, generate targeted advertising copy, support the joint generation and style unification of text, images, and videos, and the system can simultaneously generate advertising slogans such as "Riding the Wind, Unlocking the Acceleration of Youth" and dynamic posters, track click-through rates, conversion rates, and other indicators in real time, automatically adjust content parameters, use blockchain technology to store copyright information, and protect user data through differential privacy algorithms.
Owner:CHENGDU LOHAS CULTURE COMM CO LTD

An automated system and method for managing activity of healthcare professionals

The present invention provides an automated system (100) and method for tracking interactions, calculating payouts, and personalizing digital advertisement delivery to healthcare professionals (HCPs). The system (100) comprises an account management module (110) to verify user credentials, ensuring the user is a healthcare professional, and a consent management module (120) to record and store user consent on a secure, immutable ledger. A tracking module (130) logs user interactions with advertisements, capturing engagement data. The system (100) further includes a dashboard generation module (140) that displays engagement metrics, a personalization module (150) that delivers targeted advertisements based on user profile data, and a payout calculation module (160) to compute payouts based on engagement quality, advertisement demand, and predefined thresholds. A reward management module (170) provides incentives for HCPs to engage with content and participate in surveys.
Owner:GADIA VARUN

A method, apparatus, and equipment for dynamically adjusting advertising execution parameters.

ActiveCN121352889BAdapt to volume and flow fluctuationsincrease flexibilityCommerceBusiness dataTargeted advertising
This application discloses a method, apparatus, and device for dynamically adjusting advertising execution parameters, comprising: acquiring current advertising business data, historical advertising business data, and system monitoring indicators in real time; analyzing the data volume changes of historical and current advertising business data, and predicting target advertising business data based on the analysis results; comparing the target advertising business data with the current advertising business data, and determining the adjustment direction and adjustment ratio of the parameters to be adjusted based on the comparison results and system monitoring indicators; and dynamically adjusting the parameters to be adjusted based on the adjustment direction and adjustment ratio, wherein the parameters to be adjusted include the concurrent number of advertising business data collection tasks and the time interval of advertising requests. This improves the flexibility in determining the concurrent number and time interval, and can adapt to the fluctuations in traffic volume on various platforms.
Owner:广州三七极耀网络科技有限公司

Picture and video-oriented advertisement material batch generation system and method

PendingCN122156373ASemantic analysisEditing/combining figures or textVideo advertisingMemory processing
The application discloses a kind of picture and video-oriented advertising material batch generation system and method, mainly related to advertising design development technical field.The system includes: semantic enhancement processing module, for obtaining advertising material generation demand, executing explicit and implicit semantic enhancement processing, determining advertising material generation demand semantic feature set;Picture batch iteration memory processing module is used for executing batch iteration memory processing, and obtaining picture advertising material batch generation result;Video batch iteration memory processing module is used for obtaining video advertising material batch generation result;Material consistency detection module is used for carrying out material consistency detection, when material consistency detection passes, obtains target advertising material batch generation result.The beneficial effects of the present application are that the technical problems that the quality of advertising material batch generation is not the same in the prior art, cannot fully meet the demand, and the technical effect of improving the quality of advertising material batch generation is achieved.
Owner:ONEWAY NETWORK(HK) LTD

A multi-screen splicing advertisement control system and method supporting material roaming superposition

PendingCN122363638AComputer hardwareRoaming
This invention relates to the field of image communication technology, specifically disclosing a multi-screen splicing advertising control system and method that supports material roaming and overlay. The system includes a virtual canvas generation module, an instruction decoding module, a coordinate mapping analysis module, a collaborative instruction encoding module, an adaptive rendering and distribution module, and a boundary collaborative control module. Based on the physical screen, a virtual splicing canvas is determined; the roaming and overlay instructions of the target advertising material are decoded to obtain a virtual coordinate sequence and overlay attributes; the virtual coordinate sequence and overlay attributes are mapped and analyzed, and the obtained physical screen identifier, local physical coordinates, and display layer are collaboratively encoded to obtain control instructions; the control instructions are adaptively parsed and rendered to achieve smooth layer display; and the physical screen is displayed collaboratively controlled according to the roaming state of the target advertising material. This invention can improve the control efficiency of multi-screen splicing advertisements that support material roaming and overlay.

System and method for QR code-based identity resolution and targeted advertising

PendingUS20260141422A1CommercePersonalizationData pack
A computer-implemented system and method for identity resolution and targeted advertising using QR codes and related digital triggers. A QR code generation module creates encoded identifiers embedded with campaign details and unique tracking links hosted on one or more servers. When a user scans a QR code, a data-collection module logs interaction data including geolocation and device information. An identity-resolution engine correlates the captured data with internal and third-party databases to generate and continuously enrich a unified user profile. A dashboard module presents enriched profiles, campaign analytics, and predictive insights, while integration interfaces automatically transmit updated identity data to marketing or analytics platforms for targeted activation. The system may further employ artificial-intelligence models, geo-fencing, MAID conversion, and privacy-management controls to deliver real-time, cross-channel identity resolution and personalized marketing actions.
Owner:MANIACI ROBERT

Advertising placement product selection methods, devices, equipment, and media

ActiveCN115293818BOvercome the shortcomings of sparse historical advertising dataSolve technical pain pointsDigital data information retrievalAdvertisementsThird partyProduct selection
This application relates to a method, apparatus, and medium for product selection in advertising placement within the field of computer technology. The method includes: acquiring the title text of a product; responding to an online store's advertising product selection request and acquiring the title text of each candidate product from the online store's product database, wherein the online store operates on an independent site of an e-commerce platform; determining multiple third-party target advertising products corresponding to each candidate product from pre-collected third-party advertising products based on the descriptive similarity between the title texts; calculating the placement score of the third-party target advertising products based on pre-collected advertising placement data, and determining a reference score for each candidate product based on the placement scores of the multiple third-party target advertising products corresponding to each candidate product; and selecting multiple candidate products based on the reference scores of each candidate product and pushing them to the online store. This application can provide advertising product selection references by utilizing third-party advertising placement data and operates efficiently.
Owner:BUSINESS LINE COMMERCIAL PTE LTD

Admoni: a platform for phone-based advertising and tokenized reward redemption

PCT designated stageWO2026132871A1CommerceDigital currencyInternet privacy
The AdMONI application is a digital advertising platform designed to integrate seamlessly with mobile telecommunication systems, enabling businesses to display image-based advertisements during specific phone call events, including when a call is picked up, put on hold, or ends. Users of the platform are rewarded with "AdMONI Tokens" (ADT), a proprietary digital currency that can be redeemed for monetary value, recharge cards, or lifestyle rewards such as movie tickets. The system leverages a secure backend for analytics, reporting, and issue resolution, offering real-time insights for advertisers to optimize campaigns and deliver targeted ads. By combining user engagement, tokenized rewards, and robust analytics, AdMONI provides a disruptive solution that benefits both advertisers and users, transforming traditional advertising methods into an interactive and rewarding experience. The application is compatible with Android and iOS devices and requires user consent for functionality, ensuring privacy and security.
Owner:OLUOHA EMMANUEL

Super directed advertising platform device

The present invention relates to a super-targeted advertising platform device that selects advertising content for a specific product based on a user's profile and efficiently provides it to a user who has a purchase intention for the product. The super-targeted advertising platform device includes a display section for displaying advertising content, a product display section disposed adjacent to the display section and having an area for displaying a product, a touch recognition section disposed in front of the product display section for recognizing a user's touch position, a user recognition section for recognizing a user's characteristics, a communication section for communicating with a server and receiving the advertising content from the server, and a terminal control section for generating user profile information based on information about the user's characteristics received from the user recognition section and selecting advertising for a product corresponding to a user's touch position received from the touch recognition section based on the user profile information and displaying it on the display section.
Owner:ELAINE LTD

A method and system for automatically generating game advertisement videos based on artificial intelligence

This invention discloses an AI-based method and system for automatically generating game advertising videos. The method specifically includes: training an agent based on a hierarchical reward shaping mechanism; using the agent to perform automated operations and synchronous screen recording on a target game; extracting cross-modal features from the screen-recorded video and aligning and fusing them to obtain multimodal fusion features; identifying visual defects in the original material based on the multimodal fusion features, performing video rendering and special effects enhancement on the defective areas to form a high-quality material library; generating an editing script based on the high-quality material library and prior game information; and converting the editing script into video editing instructions and calling the editing engine to perform automated editing. This invention achieves fully automated generation of game advertising videos from automated operation recording to final adaptive output, improving production efficiency and quality, reducing labor costs, and generating more attractive and targeted advertising videos.
Owner:安徽三七极光网络科技有限公司

A method for dynamically adjusting advertising delivery strategies based on digital twins

ActiveCN121526702BImprove experience continuityRealize visual diagnosisDesign optimisation/simulationCommerceTargeted advertisingData science
This invention discloses a method for dynamically adjusting advertising delivery strategies based on digital twins, relating to the field of advertising delivery technology. The method includes: constructing a three-layer digital twin framework consisting of a touchpoint layer, a path layer, and an experience stage layer; configuring various advertising experience scripts within this framework to generate an advertising experience twin graph; segmenting advertising experience fragments from actual delivery records and marking touchpoints, paths, and experience stages on the advertising experience twin graph to form an experience fragment library; selecting experience fragments from the library that match the target advertising experience script; and rehearsing these fragments in the digital twin environment by replacing materials and placement to generate a strategy-experience response sketch. This invention, by constructing an experience fragment library and selecting advertising experience fragments that match the target advertising experience script, and rehearsing them in the digital twin environment by replacing materials and placement, achieves visualized diagnosis of different touchpoint combinations and material sequences from an experience stage perspective.
Owner:BEIJING HONGTU XINDA TECH CO LTD