Patents
Literature
53 results about "Targeted advertising" patented technology
Efficacy Topic
Property
Owner
Technical Advancement
Application Domain
Technology Topic
Technology Field Word
Patent Country/Region
Patent Type
Patent Status
Application Year
Inventor
Targeted advertising is a form of online advertising that is directed towards audiences with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic which are focused on race, economic status, sex, age, the level of education, income level and employment or they can be psychographic focused which are based on the consumer's values, personality, attitudes, opinions, lifestyles and interests. They can also be behavioral variables, such as browser history, purchase history, and other recent activity. Targeted advertising is focused on certain traits and the consumers who are likely to have a strong preference will receive the message instead of those who have no interest and whose preferences do not match a product's attribute. This eliminates wastage.
Advertisement creative design method and system based on advertisement sample analysis
The invention relates to the field of advertisement creativity design, and discloses an advertisement creativity design method and system based on advertisement sample analysis, and the method comprises the steps: obtaining a plurality of competitive product video advertisements of a target product, key frame screenshots, forward comment time and forward comment keyword clouds of high-completion-rate fragments corresponding to the multiple competitive product video advertisements are obtained; clustering the plurality of competitive product video advertisements according to the key frame screenshots, the forward comment time and the forward comment keyword clouds of the high completion rate segments corresponding to the plurality of competitive product video advertisements to obtain a plurality of competitive product video advertisement categories, and determining a target competitive product video advertisement category in the plurality of competitive product video advertisement categories; and through the advertisement creativity design model, determining an advertisement creativity design scheme corresponding to the target product according to the plurality of competitive product video advertisements in the target competitive product video advertisement category. According to the method and the device, strategies, advantages and innovation points of competitors in the aspect of advertisement creativity can be automatically analyzed and designed in a targeted manner.
Owner:GUANGZHOU SHUANGYANG ADVERTISING CO LTD
Apparatus and methods for a large language model with semantic audio for targeted advertising video stream
A method for selecting and inserting contextually relevant advertisements into a video stream, executed by a processing system in a network server computing device, encompasses receiving a primary video stream with potential advertisement insertion points indicated by SCTE35 / SCTE104 markers, extracting an audio segment from this stream before an advertisement break, obtaining audio from potential advertisements, transcribing both primary and secondary audio segments into textual data, performing semantic analysis and tokenization on this data, creating vector embeddings, and normalizing these embeddings for a feed-forward neural network. The method further involves determining semantic similarity scores between the primary and secondary content through a transformer-based AI model, generating a similarity matrix from these scores, identifying the most contextually aligned advertisement based on these scores, and inserting this advertisement at an indicated break point in the primary video stream.
Owner:CHARTER COMM OPERATING LLC
Clustering method of game players
Owner:GNA CO CORP
Camera-integrated wireless 3D mapping and tracking system
A system includes a phased array antenna, a signal processing module configured to detect wireless signals received from one or more target devices, a conversion module configured to determine 3D spatial data for the one or more target devices based on the wireless signals, an integration module configured to receive visual data from at least one camera, perform object detection and classification on the visual data to detect and classify one or more objects, and tag the one or more objects with 3D coordinates based on the 3D spatial data for the one or more target devices; and a correlation module configured to synchronize the 3D spatial data from the conversion module with the visual data from the integration module including object detection and classification information for use in a cloud-based augmented reality (AR) content to augment social networking and targeted advertising.
Owner:INFINITUS HOLDINGS INC
A system for providing targeted advertisement based on user profile and location
PCT designated stageWO2025243187A1CommerceLocation information based serviceEngineeringTargeted advertising
A system for providing targeted advertisement based on user profile and location [0027] The invention relates to a system (100) for providing targeted advertisement based on user profile and location. The system (100) comprises a web server (101) for providing browsing insights associated with one or more users over a communication network (105), wherein the users belong to one family. Further, the system (100) comprises a location determination unit (102) for providing location information of the users. Furthermore, the system (100) is configured to analyze the browsing insights and location information associated with the users, predict the age of the users based on the browsing insights, establish a user profile and corelate with the relevant location, and select and provide one or more targeted advertisements from among candidate advertisements to the user.
Owner:NAGABHUSHANAM SAMARTHA RAGHAVA
An intelligent advertisement design generation method
This invention discloses an intelligent advertising design and generation method, specifically including the following steps: S1, Data Collection and Preprocessing: Collecting product data, user behavior data, historical advertising data, and real-time market data, and performing cleaning, labeling, and feature extraction; S2, User Profile Modeling: Constructing a dynamically updated user interest graph based on clustering analysis and deep learning algorithms; This invention relates to the field of artificial intelligence technology. This intelligent advertising design and generation method integrates multi-dimensional data such as product functions, user behavior, and competitor dynamics to improve the accuracy of advertising content, generate targeted advertising copy, support the joint generation and style unification of text, images, and videos, and the system can simultaneously generate advertising slogans such as "Riding the Wind, Unlocking the Acceleration of Youth" and dynamic posters, track click-through rates, conversion rates, and other indicators in real time, automatically adjust content parameters, use blockchain technology to store copyright information, and protect user data through differential privacy algorithms.
Owner:CHENGDU LOHAS CULTURE COMM CO LTD
Management of moving outdoor advertising
An advertising campaign may be carried out using moving outdoor advertising. Advertisers typically like to manage and track the success of their advertising campaigns. Aspects of the present application may be seen to assist with such management and tracking by providing impression analytics, location analytics, time analytics and frequency reports. Furthermore, aspects of the present application may be seen to provide an ability to augment a moving outdoor advertising campaign with a mobile device retargeting advertising campaign. Then, such metrics as return on investment, profit and gross profit may be tracked. In some aspects, Wi-Fi signals and Bluetooth signals may be collected from mobile devices that are in the range of a Moving Impression Analytics Tracking Device.
Owner:HAULERADS INC
System for calculating potential for player to leave game using artificial intelligence
Disclosed is a system for calculating the potential for a player who is playing a game to leave the game by using an artificial intelligence algorithm. Training data includes play data which is data related to the play history for the game of the player, player information which is information about the personal characteristics of the player, and game data which is data representing the characteristics of the game. In addition, for supervised learning of an artificial intelligence algorithm, leave result data, which is data of an actual result of the player's leaving the game, is used for the learning. The potential for leaving is determined on the basis of a prescribed elapsed time from the final time point at which the player actually played the game. The advertising effectiveness can be increased by performing a targeted advertising for a player determined to have a high potential of leaving.
Owner:GNA CO CORP
Intelligent offline advertisement putting system based on big data and AI
The invention discloses an offline advertisement intelligent putting system based on big data and AI, and relates to the technical field of directional advertisement optimization, and the system comprises a causal decision module which constructs a dynamic causal map based on a panoramic situation data flow, carries out the intervention effect analysis, and generates a quantum decision vector; the quantum coding module is used for executing quantum state probability amplitude mapping and entanglement particle binding on the quantum decision vector to generate a quantum decision proposal packet; the collaborative optimization module is used for constructing a global quantum entangled state model, carrying out conflict resolution optimization on the quantum decision proposal package and generating a quantum collaborative execution instruction; and the report generation module is used for executing quantum state collapse operation on the quantum cooperative execution instruction and generating an intelligent putting report. According to the invention, by constructing the dynamic causal atlas and quantum collaborative architecture, normal form upgrading of advertisement decision from correlation analysis to causal intervention is realized, so that the system has the capability of accurately quantifying the real effect of advertisement action and millisecond-level dynamic response.
Owner:HANGZHOU NANXIANG INFORMATION TECHNOLOGY CO LTD
Table display method and device of advertisement screen, electronic equipment and storage medium
The invention discloses a table display method and device for an advertisement screen, electronic equipment and a storage medium. The method comprises the following steps: in response to an advertisement screen connection operation, connecting a target advertisement screen; and in response to a table editing operation, creating an initial table, and performing style editing on the initial table to obtain a target table of a dynamic style, in response to a storage preview operation, generating a code file corresponding to the target table, and displaying the target table of the dynamic style based on the code file; in response to a table release operation, compressing the code file to obtain a compressed file, and sending the compressed file to the target advertisement screen; and the target advertisement screen displays the target table of the dynamic style based on the compressed file. Based on the technical scheme, the table display efficiency of the advertisement screen can be effectively improved.
Owner:SHENZHEN HUIDU TECH
Advertising language correction method and device based on large language model, equipment and storage medium
The invention is suitable for the field of data processing, and provides an advertising language correction method and device based on a large language model, equipment and a storage medium. Multi-language advertising language data and target area culture rule data are obtained, emotion vectors are generated through analysis, and culture metaphor features are extracted through comparative learning; accurate capture of advertising language emotion and cultural semantics in a cross-cultural context is realized; a culture sensitivity index is calculated in combination with a culture and emotion mapping library to generate a compliant alternative scheme, and a target advertising language with culture adaptability and marketing conversion potential is screened through a conversion rate prediction model; the problems that in a traditional method, emotion misjudgment is prone to occurring in cross-culture advertising words, the culture compliance risk is high, and the marketing conversion effect is difficult to consider are effectively solved, the corrected target advertising words can meet the target area culture rule, audience emotion cognition and marketing conversion requirements at the same time, and the effectiveness of cross-culture advertising is improved.
Owner:SHENZHEN MINGXIN DIGITAL TECH CO LTD
Advertisement budget control method and server
Owner:HONOR DEVICE CO LTD
System and method for integrating terrestrial TV & pay TV into OTT using QR code
Disclosed is The invention discloses a system and method for integrating terrestrial TV and Pay TV broadcasts into an Over-The-Top (OTT) platform using QR Codes. Through real-time QR Code generation containing encrypted URLs, users can instantly access streaming content, digital versions, and supporting materials via smart devices. Such a system may enhance interactivity, may enable monetization through targeted advertisements and premium content, and is equipped with security features, user analytics, and validation mechanisms to ensure reliability and scalability.
Owner:PT MNC DIGITAL
Keyword determinations from conversational data
Topics of potential interest to a user, useful for purposes such as targeted advertising and product recommendations, can be extracted from voice content produced by a user. A computing device can capture voice content, such as when a user speaks into or near the device. One or more sniffer algorithms or processes can attempt to identify trigger words in the voice content, which can indicate a level of interest of the user. For each identified potential trigger word, the device can capture adjacent audio that can be analyzed, on the device or remotely, to attempt to determine one or more keywords associated with that trigger word. The identified keywords can be stored and / or transmitted to an appropriate location accessible to entities such as advertisers or content providers who can use the keywords to attempt to select or customize content that is likely relevant to the user.
Owner:AMAZON TECH INC
Advertisement text generation method and device, equipment and medium
This application relates to a method, apparatus, device, and medium for generating advertising text in the field of computer technology. The method includes: acquiring the title of an advertised product and its reference advertising text; using a text generation model's encoder-decoder network to decode the title time-step by time to obtain decoded feature information, and determining its generation probability distribution mapped to a first reference vocabulary referenced by the encoder-decoder network; using a text generation model's encoder to obtain encoded feature information of the comprehensive text composed of the product title and its reference advertising text, and determining its key feature information relative to the decoded feature information as a pointer probability distribution; calculating and determining a matching weight based on the encoded feature information and the decoded feature information, and smoothly weighting the generation probability distribution and the pointer probability distribution with the matching weight to obtain an optimized probability distribution; and determining the lexical units of the target advertising text based on their word selection in the first reference vocabulary or the comprehensive text. This application can generate high-quality advertising text.
Owner:BUSINESS LINE COMMERCIAL PTE LTD
System and method for advertising through electronic game by using AI
The invention discloses a system and method for advertising through an electronic game by using AI, and relates to the technical field of electronic game advertising. The method comprises the following steps: acquiring an image of an interaction area to generate real-time video stream data; performing computer vision analysis on the video stream, extracting non-identity group features of the current interactive group, and forming feature data including dominant age interval labels; taking the label as a query key, and performing matching query according to a dynamic content mapping rule base to determine a target advertisement visual element identifier; positioning a replaceable texture storage area in the game resource package according to the identifier; and on the basis of visual data corresponding to the identifier, the texture content of the region is replaced by an asynchronous rendering updating technology, so that a dynamic advertisement matched with the characteristics of the current crowd is generated and presented in real time in a game picture. According to the method and the device, in an offline anonymous scene, the advertisement in the game is dynamically and accurately updated according to the group characteristic sensed in real time, and the game performance is not influenced.
Owner:HANGZHOU LIAI INTELLIGENT TECH CO LTD
Apparatus and Methods for a Large Language Model with Semantic Audio for Targeted Advertising Video Stream
A method for selecting and inserting contextually relevant advertisements into a video stream, executed by a processing system in a network server computing device, encompasses receiving a primary video stream with potential advertisement insertion points indicated by SCTE35 / SCTE104 markers, extracting an audio segment from this stream before an advertisement break, obtaining audio from potential advertisements, transcribing both primary and secondary audio segments into textual data, performing semantic analysis and tokenization on this data, creating vector embeddings, and normalizing these embeddings for a feed-forward neural network. The method further involves determining semantic similarity scores between the primary and secondary content through a transformer-based AI model, generating a similarity matrix from these scores, identifying the most contextually aligned advertisement based on these scores, and inserting this advertisement at an indicated break point in the primary video stream.
Owner:CHARTER COMM OPERATING LLC
An automated system and method for managing activity of healthcare professionals
PCT designated stageWO2026115311A1User identity/authority verificationDigital data authenticationPersonalizationReward management
The present invention provides an automated system (100) and method for tracking interactions, calculating payouts, and personalizing digital advertisement delivery to healthcare professionals (HCPs). The system (100) comprises an account management module (110) to verify user credentials, ensuring the user is a healthcare professional, and a consent management module (120) to record and store user consent on a secure, immutable ledger. A tracking module (130) logs user interactions with advertisements, capturing engagement data. The system (100) further includes a dashboard generation module (140) that displays engagement metrics, a personalization module (150) that delivers targeted advertisements based on user profile data, and a payout calculation module (160) to compute payouts based on engagement quality, advertisement demand, and predefined thresholds. A reward management module (170) provides incentives for HCPs to engage with content and participate in surveys.
Owner:GADIA VARUN
Method and device for dynamically adjusting advertisement request sequence, equipment and medium
The invention relates to a method and device for dynamically adjusting an advertisement request sequence, equipment and a medium, and the method comprises the steps: building and maintaining an advertisement space list, responding to a triggering operation of a user on advertisement content displayed on a target advertisement space, dynamically adjusting the sorting priority of one or more advertisement spaces, and according to the adjusted sorting priority, displaying the advertisement content on the target advertisement space. The list of advertising spaces is ranked to determine a sequence of requesting advertisements from an advertising platform. According to the method provided by the invention, real-time optimization of the advertisement request sequence is realized, the system can adaptively respond to user behavior changes, the advertisement putting accuracy is improved, and meanwhile, the technical means of controlling the priority to adjust the duration time through the preset time window is adopted, so that repeated requests of the same advertisement position are avoided in a short time, and the advertisement putting efficiency is improved. And each advertisement space can obtain fair display opportunities in a long time, so that reasonable distribution of system resources is realized.
Owner:BEIJING QICHUANG TECH CO LTD +1
A method, apparatus, and equipment for dynamically adjusting advertising execution parameters.
ActiveCN121352889BAdapt to volume and flow fluctuationsincrease flexibilityCommerceBusiness dataTargeted advertising
This application discloses a method, apparatus, and device for dynamically adjusting advertising execution parameters, comprising: acquiring current advertising business data, historical advertising business data, and system monitoring indicators in real time; analyzing the data volume changes of historical and current advertising business data, and predicting target advertising business data based on the analysis results; comparing the target advertising business data with the current advertising business data, and determining the adjustment direction and adjustment ratio of the parameters to be adjusted based on the comparison results and system monitoring indicators; and dynamically adjusting the parameters to be adjusted based on the adjustment direction and adjustment ratio, wherein the parameters to be adjusted include the concurrent number of advertising business data collection tasks and the time interval of advertising requests. This improves the flexibility in determining the concurrent number and time interval, and can adapt to the fluctuations in traffic volume on various platforms.
Owner:广州三七极耀网络科技有限公司
Culture, Language, and Behavior Cycle Tool for Targeting Multicultural Consumers
A method is disclosed for directing targeted advertisements to potential multicultural consumers, who are a subset of members of an ethnic group associated with a homeland country and a native language. Information data associated with the members of the ethnic group is retrieved, which includes an age, a household size, a household income, and a number of visits to the homeland country for each of the members. A culture cycle model for the ethnic group representing a plurality of life stages of the members is generated, and then at least one of the life stages to which the potential consumers belong is identified. Based on that identified life stage, characteristics of the advertisements to be directed to the potential consumers are determined, including a language of the advertisements, and then the advertisements are directed to the potential consumers.
Owner:AAAZA INC
A system and method for providing people-based buyer candidate planning.
PendingJP2026062965AAdvertisementsSpecial data processing applicationsEngineeringTargeted advertising
Systems and methods for targeted advertising to specific consumers will be disclosed. [Solution] The system may include a memory for storing instructions and at least one processor, the at least one processor configured to receive consumer data from a client device via a network, identify a plurality of consumers provided by the client from the consumer data, obtain a plurality of unique consumer identifiers corresponding to the plurality of consumers provided by the client, and execute instructions to identify at least one first duplicate unique consumer identifier by matching at least one of the plurality of consumers provided by the client with at least one consumer provided by an advertiser, provided by a first advertiser device having the highest priority among a plurality of advertiser devices.
Owner:マークルインコーポレイティド
User portrait dynamic generation and targeted advertisement delivery system based on multi-source data fusion
The invention discloses a user portrait dynamic generation and targeted advertisement delivery system based on multi-source data fusion, and relates to the technical field of targeted advertisement delivery. Comprising a multi-source data acquisition module, a large-class advertisement targeted delivery analysis module, a user image feature extraction module, a user portrait dynamic generation module, a small-class advertisement targeted delivery analysis module and an advertisement targeted delivery module, and the advertisement targeted delivery module is used for calibrating an advertisement targeted delivery result, constructing an advertisement targeted delivery model and further targeted delivery of a corresponding advertisement for a user. According to the system, the multi-source data acquisition technology, the feature extraction technology, the multi-source data fusion technology, the user image dynamic generation technology and the model construction technology are closely combined with the modern information technology, and the precision and the intelligent degree of targeted advertising are improved.
Owner:深圳市君途科技有限公司
Picture and video-oriented advertisement material batch generation system and method
PendingCN122156373ASemantic analysisEditing/combining figures or textVideo advertisingMemory processing
The application discloses a kind of picture and video-oriented advertising material batch generation system and method, mainly related to advertising design development technical field.The system includes: semantic enhancement processing module, for obtaining advertising material generation demand, executing explicit and implicit semantic enhancement processing, determining advertising material generation demand semantic feature set;Picture batch iteration memory processing module is used for executing batch iteration memory processing, and obtaining picture advertising material batch generation result;Video batch iteration memory processing module is used for obtaining video advertising material batch generation result;Material consistency detection module is used for carrying out material consistency detection, when material consistency detection passes, obtains target advertising material batch generation result.The beneficial effects of the present application are that the technical problems that the quality of advertising material batch generation is not the same in the prior art, cannot fully meet the demand, and the technical effect of improving the quality of advertising material batch generation is achieved.
Owner:ONEWAY NETWORK(HK) LTD
Dynamic adjustment method, device and equipment for advertisement execution parameters
The embodiment of the invention discloses a dynamic adjustment method, device and equipment for advertisement execution parameters, and the method comprises the steps: obtaining current advertisement service data, historical advertisement service data and a system monitoring index in real time, carrying out the data size change analysis of the historical advertisement service data and the current advertisement service data, and obtaining an advertisement execution parameter; predicting and obtaining target advertisement service data based on the analysis result; comparing the target advertisement service data with the current advertisement service data, and determining an adjustment direction and an adjustment proportion of the to-be-adjusted parameter based on a comparison result and a system monitoring index; and dynamically adjusting the to-be-adjusted parameters based on the adjustment direction and the adjustment proportion, wherein the to-be-adjusted parameters comprise the concurrent number of the advertisement service data acquisition tasks and the time interval of the advertisement requests. The flexibility of determining the concurrent number and the time interval is improved, and the method can adapt to the number flow fluctuation condition of each platform.
Owner:广州三七极耀网络科技有限公司
A multi-screen splicing advertisement control system and method supporting material roaming superposition
This invention relates to the field of image communication technology, specifically disclosing a multi-screen splicing advertising control system and method that supports material roaming and overlay. The system includes a virtual canvas generation module, an instruction decoding module, a coordinate mapping analysis module, a collaborative instruction encoding module, an adaptive rendering and distribution module, and a boundary collaborative control module. Based on the physical screen, a virtual splicing canvas is determined; the roaming and overlay instructions of the target advertising material are decoded to obtain a virtual coordinate sequence and overlay attributes; the virtual coordinate sequence and overlay attributes are mapped and analyzed, and the obtained physical screen identifier, local physical coordinates, and display layer are collaboratively encoded to obtain control instructions; the control instructions are adaptively parsed and rendered to achieve smooth layer display; and the physical screen is displayed collaboratively controlled according to the roaming state of the target advertising material. This invention can improve the control efficiency of multi-screen splicing advertisements that support material roaming and overlay.
Apparatus and Methods for a Large Language Model with Semantic Audio for Targeted Advertising Video Stream
A method for selecting and inserting contextually relevant advertisements into a video stream, executed by a processing system in a network server computing device, encompasses receiving a primary video stream with potential advertisement insertion points indicated by insertion markers, extracting an audio segment from this stream before an advertisement break, obtaining audio from potential advertisements, transcribing both primary and secondary audio segments into textual data, performing semantic analysis and tokenization on this data, creating vector embeddings, and normalizing these embeddings for a feed-forward neural network. The method further involves determining semantic similarity scores between the primary and secondary content through a transformer-based Al model, generating a similarity matrix from these scores, identifying the most contextually aligned advertisement based on these scores, and inserting this advertisement at an indicated break point in the primary video stream.
Owner:CHARTER COMM OPERATING LLC
A Smart Advertising Delivery System and Method Based on User Behavior Analysis
This invention relates to the field of artificial intelligence technology, and in particular to an intelligent advertising delivery system and method based on user behavior analysis. The system includes a data acquisition module, a behavior analysis module, an advertising delivery module, and a monitoring and feedback module. The data acquisition module is used to collect target advertising data. The behavior analysis module is used to construct user behavior analysis models and cold start models. The advertising delivery module is used to generate and optimize advertising delivery strategies. The monitoring and feedback module is used to optimize strategies and models based on advertising return on investment. This system improves the accuracy, efficiency, and profitability of advertising delivery through multi-module collaboration, adapts to cold start scenarios, and enhances market adaptability.
Owner:BEIJING JUNYUE INFORMATION TECHNOLOGY CO LTD
Methods and software for providing targeted advertising to a product program
Methods and software that allow one or more users to utilize targeted-advertising functionality in the context of a product program. For example, such logistical functionality may enable users to benefit from the use of one or more functionalities enabled by targeted advertising, such as fully or partially ad-sponsored software, relevant training or assistance recommendations, and user-customized advertising, among others. Various corresponding and related methods and software are described.
Owner:DESPREZ LLC