Patents
Literature
88 results about "Targeted advertising" patented technology
Efficacy Topic
Property
Owner
Technical Advancement
Application Domain
Technology Topic
Technology Field Word
Patent Country/Region
Patent Type
Patent Status
Application Year
Inventor
Targeted advertising is a form of online advertising that is directed towards audiences with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic which are focused on race, economic status, sex, age, the level of education, income level and employment or they can be psychographic focused which are based on the consumer's values, personality, attitudes, opinions, lifestyles and interests. They can also be behavioral variables, such as browser history, purchase history, and other recent activity. Targeted advertising is focused on certain traits and the consumers who are likely to have a strong preference will receive the message instead of those who have no interest and whose preferences do not match a product's attribute. This eliminates wastage.
Intelligent advertisement material automatic optimization method, system and device and readable storage medium
The invention relates to an intelligent advertisement material automatic optimization method, system and device and a readable storage medium, and the method comprises the steps: receiving the real-time putting effect number of a target advertisement video; analyzing the target advertisement video through a pre-trained multi-modal analysis model, and generating a commodity display sequence, copywriting content and background music features in the advertisement video; associating the delivery effect data to the analyzed commodity display sequence, copywriting content and background music features, and inputting the data into a dynamic optimization decision engine to generate a three-element optimization instruction; and executing an automatic modification operation on the target advertisement video according to the three-element optimization instruction, generating an optimized advertisement video and putting the optimized advertisement video so as to realize the purposes of real-time analysis, accurate optimization and efficient putting of the advertisement video content and improvement of the user attraction and conversion effect of the advertisement.
Owner:SHENZHEN BOYU NETWORK TECHNOLOGY CO LTD
Visual communication advertisement design system and method
The invention provides a visual communication advertisement design system and method, and the method comprises the steps: carrying out the cross-modal feature alignment of a background voiceprint feature extracted from environment voiceprint data of an advertisement putting scene and a frequency domain feature of illumination intensity in illumination intensity data, and obtaining an environment perception state tensor; generating a dynamic illumination matrix by combining the spectral irradiance distribution in the environmental perception state tensor with the anisotropic highlight coefficient of each sub-region in the target advertisement picture; determining an audience space domain according to the space depth data of the advertisement putting scene and the audience motion trail, and performing space audio redirection on the target advertisement based on the audience space domain and the sound field energy distribution in the environment perception state tensor to obtain an acoustic beam width angle; and performing acousto-optic synchronous dynamic rendering on the advertisement content of the target advertisement according to the dynamic illumination matrix and the acoustic beam width angle. By adopting the scheme of the invention, acousto-optic collaborative rendering and acousto-optic parameter dynamic adaptation can be performed on the target advertisement so as to realize directional propagation to audiences.
Owner:WUXI INSTITUTE OF TECHNOLOGY
Handheld biometric device
PCT designated stage expiredWO2025151157A1Cryptography processingOffice automationPersonalizationEngineering
A system for serving personalized advertisements based on biometric and identifying data captured by sensors. The system employs pre-processing, feature extraction, and recognition modules to identify individuals. A context-aware processing module adapts recognition strategies based on environmental data and analyzes personal information to confirm the identity of the targeted individual and send targeted advertisements. The system includes display and speaker modules for visual and audio advertisements, a predictive interaction modeling module for generating personalized advertisements, and a cross-platform behavior analysis module for analyzing user behavior across offline and online platforms.
Owner:OD VISION INC
Determining user intent from chat robot interaction
Systems and methods for determining user intent and providing targeted advertisements using chat robot interactions are disclosed. The system receives user cues during a chat session with the chat robot and generates a response using a large language model. User intent is extracted by analyzing chat conversations using natural language processing and machine learning techniques. The extracted user intent including weighted keywords and concepts is used to create a user intent profile. Targeted advertising content is generated based on the user intent profile, and the targeted advertising content is provided to the user during subsequent platform interactions. The large language model is continuously retrained using the user participation data to improve intent modeling accuracy. User privacy is maintained by limiting context extraction to chat robot conversations. The system enables personalized and related advertising by inferring user intent via dialog interactions.
Owner:SNAP INC
Advertisement putting method based on user portrait
The invention relates to the technical field of directional advertisement, in particular to an advertisement putting method based on a user portrait, which comprises the following steps of: acquiring equipment use time of a target user, recording use types and corresponding use frequencies of software and corresponding advertisement response information, dividing the equipment use time into a plurality of putting characteristic time periods, determining the advertisement putting type of each putting characteristic time period; according to the advertisement feedback attitude of the user in each feature time period, determining an advertisement effective tendency category of the current user in each putting feature time period so as to determine a basic advertisement putting mode; and according to the duration percentage in each time period, determining an advertisement acceptance fluctuation parameter of the user in the current time period so as to judge whether to adjust the advertisement putting content in the current characteristic time period, and according to the advertisement watching duration percentage of each use type of software, determining an adjustment direction. And the overall advertisement putting effect is improved.
Owner:XIAMEN YIMADANGXIAN INFORMATION TECH CO LTD
Advertisement creative design method and system based on advertisement sample analysis
The invention relates to the field of advertisement creativity design, and discloses an advertisement creativity design method and system based on advertisement sample analysis, and the method comprises the steps: obtaining a plurality of competitive product video advertisements of a target product, key frame screenshots, forward comment time and forward comment keyword clouds of high-completion-rate fragments corresponding to the multiple competitive product video advertisements are obtained; clustering the plurality of competitive product video advertisements according to the key frame screenshots, the forward comment time and the forward comment keyword clouds of the high completion rate segments corresponding to the plurality of competitive product video advertisements to obtain a plurality of competitive product video advertisement categories, and determining a target competitive product video advertisement category in the plurality of competitive product video advertisement categories; and through the advertisement creativity design model, determining an advertisement creativity design scheme corresponding to the target product according to the plurality of competitive product video advertisements in the target competitive product video advertisement category. According to the method and the device, strategies, advantages and innovation points of competitors in the aspect of advertisement creativity can be automatically analyzed and designed in a targeted manner.
Owner:GUANGZHOU SHUANGYANG ADVERTISING CO LTD
Advertisement delivery control method, advertisement delivery system, storage medium and program product
The invention discloses an advertisement putting control method, an advertisement putting system, a storage medium and a program product, and the advertisement putting method comprises the steps: receiving a business district image uploaded by a user based on a user terminal node, and then determining a group portrait corresponding to the business district according to the business district image; and then one or more advertisements most adaptive to the group portrait are selected from the advertisement library according to the group portrait as target advertisements, and target advertisement putting device nodes in the business district are controlled to play the target advertisements, so that the purpose of accurately putting the advertisements is realized, and a plurality of decentralization processes are realized. In this way, the advertisement putting income in unit time is effectively improved, and advertisement putting is more accurate. Moreover, by implementing the above scheme based on the block chain, the purpose of decentration is better achieved, and the problem of low advertisement putting efficiency caused by artificial interference is effectively avoided.
Owner:UNIQLOOP HONG KONG LTD
Apparatus and methods for a large language model with semantic audio for targeted advertising video stream
A method for selecting and inserting contextually relevant advertisements into a video stream, executed by a processing system in a network server computing device, encompasses receiving a primary video stream with potential advertisement insertion points indicated by SCTE35 / SCTE104 markers, extracting an audio segment from this stream before an advertisement break, obtaining audio from potential advertisements, transcribing both primary and secondary audio segments into textual data, performing semantic analysis and tokenization on this data, creating vector embeddings, and normalizing these embeddings for a feed-forward neural network. The method further involves determining semantic similarity scores between the primary and secondary content through a transformer-based AI model, generating a similarity matrix from these scores, identifying the most contextually aligned advertisement based on these scores, and inserting this advertisement at an indicated break point in the primary video stream.
Owner:CHARTER COMM OPERATING LLC
Clustering method of game players
Owner:GNA CO CORP
Camera-integrated wireless 3D mapping and tracking system
A system includes a phased array antenna, a signal processing module configured to detect wireless signals received from one or more target devices, a conversion module configured to determine 3D spatial data for the one or more target devices based on the wireless signals, an integration module configured to receive visual data from at least one camera, perform object detection and classification on the visual data to detect and classify one or more objects, and tag the one or more objects with 3D coordinates based on the 3D spatial data for the one or more target devices; and a correlation module configured to synchronize the 3D spatial data from the conversion module with the visual data from the integration module including object detection and classification information for use in a cloud-based augmented reality (AR) content to augment social networking and targeted advertising.
Owner:INFINITUS HOLDINGS INC
A system for providing targeted advertisement based on user profile and location
PCT designated stageWO2025243187A1CommerceLocation information based serviceEngineeringTargeted advertising
A system for providing targeted advertisement based on user profile and location [0027] The invention relates to a system (100) for providing targeted advertisement based on user profile and location. The system (100) comprises a web server (101) for providing browsing insights associated with one or more users over a communication network (105), wherein the users belong to one family. Further, the system (100) comprises a location determination unit (102) for providing location information of the users. Furthermore, the system (100) is configured to analyze the browsing insights and location information associated with the users, predict the age of the users based on the browsing insights, establish a user profile and corelate with the relevant location, and select and provide one or more targeted advertisements from among candidate advertisements to the user.
Owner:NAGABHUSHANAM SAMARTHA RAGHAVA
An intelligent advertisement design generation method
This invention discloses an intelligent advertising design and generation method, specifically including the following steps: S1, Data Collection and Preprocessing: Collecting product data, user behavior data, historical advertising data, and real-time market data, and performing cleaning, labeling, and feature extraction; S2, User Profile Modeling: Constructing a dynamically updated user interest graph based on clustering analysis and deep learning algorithms; This invention relates to the field of artificial intelligence technology. This intelligent advertising design and generation method integrates multi-dimensional data such as product functions, user behavior, and competitor dynamics to improve the accuracy of advertising content, generate targeted advertising copy, support the joint generation and style unification of text, images, and videos, and the system can simultaneously generate advertising slogans such as "Riding the Wind, Unlocking the Acceleration of Youth" and dynamic posters, track click-through rates, conversion rates, and other indicators in real time, automatically adjust content parameters, use blockchain technology to store copyright information, and protect user data through differential privacy algorithms.
Owner:CHENGDU LOHAS CULTURE COMM CO LTD
Management of moving outdoor advertising
An advertising campaign may be carried out using moving outdoor advertising. Advertisers typically like to manage and track the success of their advertising campaigns. Aspects of the present application may be seen to assist with such management and tracking by providing impression analytics, location analytics, time analytics and frequency reports. Furthermore, aspects of the present application may be seen to provide an ability to augment a moving outdoor advertising campaign with a mobile device retargeting advertising campaign. Then, such metrics as return on investment, profit and gross profit may be tracked. In some aspects, Wi-Fi signals and Bluetooth signals may be collected from mobile devices that are in the range of a Moving Impression Analytics Tracking Device.
Owner:HAULERADS INC
System for calculating potential for player to leave game using artificial intelligence
Disclosed is a system for calculating the potential for a player who is playing a game to leave the game by using an artificial intelligence algorithm. Training data includes play data which is data related to the play history for the game of the player, player information which is information about the personal characteristics of the player, and game data which is data representing the characteristics of the game. In addition, for supervised learning of an artificial intelligence algorithm, leave result data, which is data of an actual result of the player's leaving the game, is used for the learning. The potential for leaving is determined on the basis of a prescribed elapsed time from the final time point at which the player actually played the game. The advertising effectiveness can be increased by performing a targeted advertising for a player determined to have a high potential of leaving.
Owner:GNA CO CORP
Intelligent offline advertisement putting system based on big data and AI
The invention discloses an offline advertisement intelligent putting system based on big data and AI, and relates to the technical field of directional advertisement optimization, and the system comprises a causal decision module which constructs a dynamic causal map based on a panoramic situation data flow, carries out the intervention effect analysis, and generates a quantum decision vector; the quantum coding module is used for executing quantum state probability amplitude mapping and entanglement particle binding on the quantum decision vector to generate a quantum decision proposal packet; the collaborative optimization module is used for constructing a global quantum entangled state model, carrying out conflict resolution optimization on the quantum decision proposal package and generating a quantum collaborative execution instruction; and the report generation module is used for executing quantum state collapse operation on the quantum cooperative execution instruction and generating an intelligent putting report. According to the invention, by constructing the dynamic causal atlas and quantum collaborative architecture, normal form upgrading of advertisement decision from correlation analysis to causal intervention is realized, so that the system has the capability of accurately quantifying the real effect of advertisement action and millisecond-level dynamic response.
Owner:HANGZHOU NANXIANG INFORMATION TECHNOLOGY CO LTD
Table display method and device of advertisement screen, electronic equipment and storage medium
The invention discloses a table display method and device for an advertisement screen, electronic equipment and a storage medium. The method comprises the following steps: in response to an advertisement screen connection operation, connecting a target advertisement screen; and in response to a table editing operation, creating an initial table, and performing style editing on the initial table to obtain a target table of a dynamic style, in response to a storage preview operation, generating a code file corresponding to the target table, and displaying the target table of the dynamic style based on the code file; in response to a table release operation, compressing the code file to obtain a compressed file, and sending the compressed file to the target advertisement screen; and the target advertisement screen displays the target table of the dynamic style based on the compressed file. Based on the technical scheme, the table display efficiency of the advertisement screen can be effectively improved.
Owner:SHENZHEN HUIDU TECH
Advertising language correction method and device based on large language model, equipment and storage medium
The invention is suitable for the field of data processing, and provides an advertising language correction method and device based on a large language model, equipment and a storage medium. Multi-language advertising language data and target area culture rule data are obtained, emotion vectors are generated through analysis, and culture metaphor features are extracted through comparative learning; accurate capture of advertising language emotion and cultural semantics in a cross-cultural context is realized; a culture sensitivity index is calculated in combination with a culture and emotion mapping library to generate a compliant alternative scheme, and a target advertising language with culture adaptability and marketing conversion potential is screened through a conversion rate prediction model; the problems that in a traditional method, emotion misjudgment is prone to occurring in cross-culture advertising words, the culture compliance risk is high, and the marketing conversion effect is difficult to consider are effectively solved, the corrected target advertising words can meet the target area culture rule, audience emotion cognition and marketing conversion requirements at the same time, and the effectiveness of cross-culture advertising is improved.
Owner:SHENZHEN MINGXIN DIGITAL TECH CO LTD
Advertisement budget control method and server
Owner:HONOR DEVICE CO LTD
System and method for integrating terrestrial TV & pay TV into OTT using QR code
Disclosed is The invention discloses a system and method for integrating terrestrial TV and Pay TV broadcasts into an Over-The-Top (OTT) platform using QR Codes. Through real-time QR Code generation containing encrypted URLs, users can instantly access streaming content, digital versions, and supporting materials via smart devices. Such a system may enhance interactivity, may enable monetization through targeted advertisements and premium content, and is equipped with security features, user analytics, and validation mechanisms to ensure reliability and scalability.
Owner:PT MNC DIGITAL
Keyword determinations from conversational data
Topics of potential interest to a user, useful for purposes such as targeted advertising and product recommendations, can be extracted from voice content produced by a user. A computing device can capture voice content, such as when a user speaks into or near the device. One or more sniffer algorithms or processes can attempt to identify trigger words in the voice content, which can indicate a level of interest of the user. For each identified potential trigger word, the device can capture adjacent audio that can be analyzed, on the device or remotely, to attempt to determine one or more keywords associated with that trigger word. The identified keywords can be stored and / or transmitted to an appropriate location accessible to entities such as advertisers or content providers who can use the keywords to attempt to select or customize content that is likely relevant to the user.
Owner:AMAZON TECH INC
Advertisement text generation method and device, equipment and medium
This application relates to a method, apparatus, device, and medium for generating advertising text in the field of computer technology. The method includes: acquiring the title of an advertised product and its reference advertising text; using a text generation model's encoder-decoder network to decode the title time-step by time to obtain decoded feature information, and determining its generation probability distribution mapped to a first reference vocabulary referenced by the encoder-decoder network; using a text generation model's encoder to obtain encoded feature information of the comprehensive text composed of the product title and its reference advertising text, and determining its key feature information relative to the decoded feature information as a pointer probability distribution; calculating and determining a matching weight based on the encoded feature information and the decoded feature information, and smoothly weighting the generation probability distribution and the pointer probability distribution with the matching weight to obtain an optimized probability distribution; and determining the lexical units of the target advertising text based on their word selection in the first reference vocabulary or the comprehensive text. This application can generate high-quality advertising text.
Owner:BUSINESS LINE COMMERCIAL PTE LTD
Peer-to-peer wagering platform
PendingUS20250273038A1Apparatus for meter-controlled dispensingVideo gamesEngineeringTargeted advertising
Data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user is accessed. Using the accessed data and a set of rules, a targeted advertisement to present to the first user is determined. The targeted advertisement specifies at least one skills-based game and a characterization of the at least one second user's historical skills-based gaming metrics. The targeted advertisement is generated. Data characterizing the targeted advertisement is provided. Related apparatus, systems, techniques, and articles are also described.
Owner:SKILLZ PLATFORM INC
System and method for advertising through electronic game by using AI
The invention discloses a system and method for advertising through an electronic game by using AI, and relates to the technical field of electronic game advertising. The method comprises the following steps: acquiring an image of an interaction area to generate real-time video stream data; performing computer vision analysis on the video stream, extracting non-identity group features of the current interactive group, and forming feature data including dominant age interval labels; taking the label as a query key, and performing matching query according to a dynamic content mapping rule base to determine a target advertisement visual element identifier; positioning a replaceable texture storage area in the game resource package according to the identifier; and on the basis of visual data corresponding to the identifier, the texture content of the region is replaced by an asynchronous rendering updating technology, so that a dynamic advertisement matched with the characteristics of the current crowd is generated and presented in real time in a game picture. According to the method and the device, in an offline anonymous scene, the advertisement in the game is dynamically and accurately updated according to the group characteristic sensed in real time, and the game performance is not influenced.
Owner:HANGZHOU LIAI INTELLIGENT TECH CO LTD
Apparatus and Methods for a Large Language Model with Semantic Audio for Targeted Advertising Video Stream
A method for selecting and inserting contextually relevant advertisements into a video stream, executed by a processing system in a network server computing device, encompasses receiving a primary video stream with potential advertisement insertion points indicated by SCTE35 / SCTE104 markers, extracting an audio segment from this stream before an advertisement break, obtaining audio from potential advertisements, transcribing both primary and secondary audio segments into textual data, performing semantic analysis and tokenization on this data, creating vector embeddings, and normalizing these embeddings for a feed-forward neural network. The method further involves determining semantic similarity scores between the primary and secondary content through a transformer-based AI model, generating a similarity matrix from these scores, identifying the most contextually aligned advertisement based on these scores, and inserting this advertisement at an indicated break point in the primary video stream.
Owner:CHARTER COMM OPERATING LLC
An automated system and method for managing activity of healthcare professionals
PCT designated stageWO2026115311A1User identity/authority verificationDigital data authenticationPersonalizationReward management
The present invention provides an automated system (100) and method for tracking interactions, calculating payouts, and personalizing digital advertisement delivery to healthcare professionals (HCPs). The system (100) comprises an account management module (110) to verify user credentials, ensuring the user is a healthcare professional, and a consent management module (120) to record and store user consent on a secure, immutable ledger. A tracking module (130) logs user interactions with advertisements, capturing engagement data. The system (100) further includes a dashboard generation module (140) that displays engagement metrics, a personalization module (150) that delivers targeted advertisements based on user profile data, and a payout calculation module (160) to compute payouts based on engagement quality, advertisement demand, and predefined thresholds. A reward management module (170) provides incentives for HCPs to engage with content and participate in surveys.
Owner:GADIA VARUN
Real-time TV commercial detection and replacement for smart TVS and internet connected entertainment devices
PCT designated stage expiredWO2025147780A1Television system detailsAdvertisementsEngineeringTargeted advertising
A system and method for real-time detection and replacement of advertisements. Content currently being displayed on an associated device is analyzed to determine whether a commercial is playing. When a commercial is detected, a targeted advertisement is overlaid on the content, displayed in place of the commercial. Once the original commercial ends, the overlay is discontinued, and the original program content is displayed. One or more artificial intelligence components are utilized to identify commercials, non-commercial content, particular products or services, targeted advertisements for overlaying, and the like.
Owner:SMART CASHBACK TV INC +1
Methods and systems for ad replacement in an over-the-air radio broadcast signal
PCT designated stage expiredWO2025122749A3Receiver side switchingBroadcast system return channelsTelecommunicationsRadio receiver
Methods and systems for replacement of advertisements received over an over-the-air radio broadcast signal with IP-delivered targeted advertisements are provided. The methods include a method for processing an audio broadcast signal in a broadcast radio receiver, wherein an ad insertion start sample count that indicates the start of an original advertisement content is received at the broadcast radio receiver. After synchronization of the transmitted and the received audio streams, a targeted advertisement content which replaces at least some of the original advertisement content is inserted in the audio stream starting with the sample associated with the ad insertion start sample count. Replacing original advertisement content with targeted advertisement content ends with a sample of the audio stream associated with an ad insertion stop sample count.
Owner:IBIQUITY DIGITAL CORP
Method and device for dynamically adjusting advertisement request sequence, equipment and medium
The invention relates to a method and device for dynamically adjusting an advertisement request sequence, equipment and a medium, and the method comprises the steps: building and maintaining an advertisement space list, responding to a triggering operation of a user on advertisement content displayed on a target advertisement space, dynamically adjusting the sorting priority of one or more advertisement spaces, and according to the adjusted sorting priority, displaying the advertisement content on the target advertisement space. The list of advertising spaces is ranked to determine a sequence of requesting advertisements from an advertising platform. According to the method provided by the invention, real-time optimization of the advertisement request sequence is realized, the system can adaptively respond to user behavior changes, the advertisement putting accuracy is improved, and meanwhile, the technical means of controlling the priority to adjust the duration time through the preset time window is adopted, so that repeated requests of the same advertisement position are avoided in a short time, and the advertisement putting efficiency is improved. And each advertisement space can obtain fair display opportunities in a long time, so that reasonable distribution of system resources is realized.
Owner:BEIJING QICHUANG TECH CO LTD +1
A method, apparatus, and equipment for dynamically adjusting advertising execution parameters.
ActiveCN121352889BAdapt to volume and flow fluctuationsincrease flexibilityCommerceBusiness dataTargeted advertising
This application discloses a method, apparatus, and device for dynamically adjusting advertising execution parameters, comprising: acquiring current advertising business data, historical advertising business data, and system monitoring indicators in real time; analyzing the data volume changes of historical and current advertising business data, and predicting target advertising business data based on the analysis results; comparing the target advertising business data with the current advertising business data, and determining the adjustment direction and adjustment ratio of the parameters to be adjusted based on the comparison results and system monitoring indicators; and dynamically adjusting the parameters to be adjusted based on the adjustment direction and adjustment ratio, wherein the parameters to be adjusted include the concurrent number of advertising business data collection tasks and the time interval of advertising requests. This improves the flexibility in determining the concurrent number and time interval, and can adapt to the fluctuations in traffic volume on various platforms.
Owner:广州三七极耀网络科技有限公司
Culture, Language, and Behavior Cycle Tool for Targeting Multicultural Consumers
A method is disclosed for directing targeted advertisements to potential multicultural consumers, who are a subset of members of an ethnic group associated with a homeland country and a native language. Information data associated with the members of the ethnic group is retrieved, which includes an age, a household size, a household income, and a number of visits to the homeland country for each of the members. A culture cycle model for the ethnic group representing a plurality of life stages of the members is generated, and then at least one of the life stages to which the potential consumers belong is identified. Based on that identified life stage, characteristics of the advertisements to be directed to the potential consumers are determined, including a language of the advertisements, and then the advertisements are directed to the potential consumers.
Owner:AAAZA INC