Delivering targeted advertising to mobile devices

Abstract

A method of delivering advertising items to a client at a portable device is provided. A client ID is sent to a host server. A downloaded advertising item is produced relative to a product or service from the host server. The downloaded advertising item is parsed and stored. In response to the parsing and storing, displaying the advertising item is displayed to the client at the mobile device.

Description

CROSS-REFERENCE TO RELATED APPLICATION [0001] This application claims the benefit of U.S. Ser. No. 60 / 650,363 filed Feb. 4, 2005, which application is fully incorporated herein by reference.BACKGROUND [0002] 1. Field of the Invention [0003] This invention relates generally to systems and methods associated with portable devices, and more particularly to systems and methods associated with portable devices to deliver target advertising: [0004] 2. Description of the Related Art [0005] Currently general advertising on portable devices is delivered only as SMS or text messages. These messages can only contain plain text and are delivered to the SMS inbox provided by most portable devices. They go into the general inbox that contains all messages received by that device from any source. There is no ability to track which advertisements or coupons are read or deleted or, in fact, any confirmation that the user even looked in the SMS inbox. [0006] Advertising is also delivered as part of s...

AI Technical Summary

Benefits of technology

[0007] Accordingly, an object of the present invention is to provide improved methods for delivering advertising items to a client at the client's portable device.

[0008] Another object of the present invention is to provide improved methods for delivering coupons to a client's portable device.

[0009] Yet another object of the present invention is to provide improved methods for making coupon recommendations to a client using client demographic and client historical data.

[0010] A further object of the present invention is to provide improved methods for displaying layouts with advertising item data at a client's portable device.

[0011] Another object of the present invention is to provide improved methods for allowing customers to manage their advertising campaigns.

[0012] Yet another object of the present invention is to provide improved methods for downloading advertising items to a portable device of a client.

Problems solved by technology

There is no ability to track which advertisements or coupons are read or deleted or, in fact, any confirmation that the user even looked in the SMS inbox.

TV) on some mobile devices, however it acts like current TV adverting, where it interrupts the content with the advertisement and there is no ability to target different ads to different demographics nor any way to interact with the advertising.

Images