The present disclosure provides a
blockchain-based
digital business card generation method, device and
electronic equipment, and relates to the technical field of
blockchain application. The
blockchain-based
digital business card generation method comprises: in response to an application for a
digital business card by a target user, performing personal real-name
authentication on the target user, and if the
authentication is passed, issuing a personal
digital identity certificate of the target user and recording it in a blockchain; in response to an
authentication request of the target user, issuing an enterprise
digital identity certificate of the target user and an industry
digital identity certificate corresponding to the enterprise digital identity certificate, and recording them in the blockchain; and in response to a
personalization setting instruction of the target user, generating a digital
business card for the target user based on the data recorded in the blockchain. Through the technical scheme provided by the present disclosure, the problem of insufficient credibility of the digital
business card and the problem of not supporting personalized customization in the related art are solved, the credibility of the digital
business card is improved, and personalized customization of the digital business card is realized.