The embodiment of the invention discloses a
display device and a control method of the
display device, and relates to the technical field of display, the
display device comprises a backlight module, a
liquid crystal panel and a control module, a first backlight partition of the backlight module comprises red, green and
blue light emitting sources, a first pixel of a first pixel unit of the
liquid crystal panel comprises red, green, blue and white sub-pixels. The control module corrects the first
transmittance corresponding to the white sub-pixel according to a preset correction parameter to obtain a target
transmittance, determines the first
transmittance corresponding to the red, green and blue sub-pixels in the first pixel according to the first
image signal corresponding to the first pixel and the target transmittance, and determines the first transmittance corresponding to the red, green and blue sub-pixels in the first pixel according to the first
image signal corresponding to the first pixel and the target transmittance; the first pixel is driven based on the first transmittance corresponding to each sub-pixel, the reduction degree of the
color saturation can be reduced, the
color saturation is ensured while the energy efficiency of the display equipment is improved, color
gamut expression and energy efficiency improvement are considered, and the display performance of the display equipment is improved.