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55 results about "Opt-out" patented technology

The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This ability is usually associated with direct marketing campaigns such as, e-mail marketing, or direct mail. A list of those who have opted out is called a Robinson list.

Method and system for providing automated email optimization

A method and system for providing rules-based or algorithms based automated response optimization in the email-marketing environment such that recipient responses during the delivery process of an email campaign influence the delivery parameters and/or message elements of the portions of the campaign yet to be mailed. Responses to an email marketing campaign determine its marketing effectiveness and include delivery statistics, undeliverable statistics, opens, link-clicks, replies, opt-outs, and conversion events. Conversion events are recipient actions that are intended results from the marketing campaign and include marketing or service transactions that are completed online (e.g. purchases, registrations, filling out surveys, etc) and/or offline (e.g. brand awareness, store visits etc.). The system monitors emails as they are being received by recipients during delivery and, based on rules established by the marketer or on default rules established by the system using algorithms, tracks designated response statistics and dynamically alters the email elements, such as subject line and/or other content, including clickable links so that messages that produce the most desirable response statistics is sent to a greater percentage of the remaining recipients. Rather than completing the entire emailing operation using the same content throughout, this invention allows for changing the content for emails remaining to be sent so that the more effective content (in terms of stimulating favorable recipient reactions and purchases) is delivered to as many of the recipients as possible. Additionally, the process may be applied between separately mailed campaigns so that the delivery parameters for subsequent campaigns in a “campaign stream” are automatically modified based on the results of the prior campaigns in the stream and on the rules being applied to the stream.
Owner:EPSILON INTERACTIVE

System and method enabling children to shop on-line

A system and method enabling people, including children, to shop on-line in a safe and secure manner. A gift card having a predetermined monetary value is purchased by a parent, friend or other third party. An account is established in conjunction with a web site with a starting account balance related to the predetermined monetary value. As a user shops at the web site, their account balance is reduced as items are purchased. One or more filters are used to limit the types of products that can be purchased on the web site. Such filters may relate to a user's age, gender, hobbies or interests, price range, media maturity rating, and so forth. In the preferred embodiment, consent information is received in conjunction the COPPA (Child Online Privacy Protection Act) or other applicable law(s). The consent information includes usage options, opt-out provisions, child master records information, etc. The method further includes the step of funding the account by a third party. In the preferred embodiment the initial and subsequent funding, as well as the purchase prices for goods / services are in a whole dollar amounts to simplify buying. A desktop icon is preferably provided that allows access to the web site through a single click, and / or graphically indicates a user's available funds. The system may further allow a user to purchase music, video, games or other media through a source other than the web site.
Owner:SENDO MARK +1
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