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Method and apparatus for content personalization over a telephone interface with adaptive personalization

A method and apparatus for providing personalized information content over telephones is described. The creation of a voice portal is supported by the invention. Embodiments of the invention use telephone identifying information such as the calling party's number to identify, or create, user profiles for customization. The personalized content is specific to that user based on her/his telephone identifying information and may be further customized based on the current time, current date, the calling party's locales, and/or the calling party's dialect and speech patterns. Also, the telephone identifying information may support targeted advertising, content, and purchasing recommendations specific to that user. The system may use a voice password and/or touch-tone login system when appropriate to distinguish the caller or verify the caller's identity for specific activities. Typically, embodiments of the invention will immediately present a caller personalized content based on her/his profile using the appropriate dialect as well as the caller's preferred content. Profiles can be constructed as the caller uses embodiments of the invention as well as through explicit designation of preferences. For example, as the user selects topics, as well as particular content, a record of actions can be maintained. This record of actions can be used to provide suggestions and direct the personalization of the system for the user.
Owner:MICROSOFT TECH LICENSING LLC

System for providing personalized content over a telephone interface to a user according to the corresponding personalization profile including the record of user actions or the record of user behavior

A method and apparatus for providing personalized information content over telephones is described. The creation of a voice portal is supported by the invention. Embodiments of the invention use telephone identifying information such as the calling party's number to identify, or create, user profiles for customization. The personalized content is specific to that user based on her / his telephone identifying information and may be further customized based on the current time, current date, the calling party's locales, and / or the calling party's dialect and speech patterns. Also, the telephone identifying information may support targeted advertising, content, and purchasing recommendations specific to that user. The system may use a voice password and / or touch-tone login system when appropriate to distinguish the caller or verify the caller's identity for specific activities. Typically, embodiments of the invention will immediately present a caller personalized content based on her / his profile using the appropriate dialect as well as the caller's preferred content. Profiles can be constructed as the caller uses embodiments of the invention as well as through explicit designation of preferences. For example, the user might specify an existing personalized site to use in building her / his profile. Additionally, new callers may have an initial profile generated based on one or more database lookups for demographic information based on their telephone identifying information.
Owner:MICROSOFT TECH LICENSING LLC

Computer mouse with enhance control button (s)

A desktop operated computer control mouse including a housing, electronic circuitry within the housing, a user manipulable rotatable ball for pointing control, a plurality of finger depressible buttons exposed on the housing and interfacing with sensors electrically connected with the circuitry. At least some of the finger depressible buttons are for user selection of signals to be sent to the computer for window or screen scroll control, and are associated with sensor(s) which are pressure-sensitive analog sensors structured for varying electrical conductance through at least three readable states or values. The readable states are dependant upon depressive pressure applied to the sensor(s) through the finger depressible button(s). The circuitry is structured to read the at least three readable states of the pressure-sensitive analog sensor(s) and to produce signals representing the state or value of the sensor(s). In one embodiment, the analog sensor(s) are elastomeric dome-cap sensor(s) including pressure-sensitive variable-conductance material positioned over proximal circuit elements of the circuitry. In another embodiment the sensors are packaged sensors including button depressible concavo-convexed conductive disks positioned to compress pressure-sensitive variable-conductance material forming at least a portion of an electrical flow path through the packaged sensor. The analog sensors are associated with window or screen scroll control, and provide user determinable scroll rates dependant upon pressure applied by the user through ergonomically correct finger depressible buttons. Methods of use and manufacture are also disclosed.
Owner:ANASCAPE +1
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