A case (2) assembly (1), rotating or non-rotating, containing a cosmetic product such as lipstick, and a closure cap (3) associated with that case (2) by way of complementary attachment and release means, wherein the rotating case (2) as well as the attachment and release means for the cap (3) are completely integrated into the latter; and those means are constituted by a hollow piston (4), movable in translation, disposed concentrically in the bore (3a) of the cap (3) and capable of sliding therein, the hollow piston (4) itself having a bore (4a) in which the case (2) carrying the lipstick is housed and secured at one end by way of removable attachment means (A, A′), the piston (4) furthermore having a locking and unlocking mechanism (5) interposed between said piston (4) and the cap (3) and acting in one direction or the other by axial pressure exerted simultaneously on the cap (3) and on the visible surface (6a) of a base (6) of the integrated case (2), which base (6) is in contact with the piston (4), so as to cause release, with respect to the cap (3), of said piston (4) and hence of the case (2) which is secured therein, and make said base (6) of the case (2) graspable by a user in order to remove it.