181results about "Receiver side switching" patented technology

Techniques of adapting an advertisement previously broadcast or in the process of being broadcast are disclosed. An advertisement selection factor is generated in order to adapt ads to a particular recipient. The advertisement selection factor can be derived from a database of information concerning the recipient and / or from data input by the recipient. The ad may be adapted in a variety of ways including replacing a broadcast ad segment with another segment. The replacement ad segment may be stored in a local device such as a set-top box or hardware card of a TV or PC and selected according to the advertisement selection factor. The replacement ad segment is synchronized with the on-going broadcast to produce a seamless ad. Alternatively, an ad processing can change audio or visual characteristics of the ad according to the ad selection factor. Such ad processing also includes dynamical texture mapping, object replacement, object addition, and audio / video data layering. The ad processing may also be combined with ad segment replacement. The result is a broadcast advertisement specifically targeted for a recipient and thereby likely to have a greater impact on that recipient's buying patterns. These techniques may also be applied to a variety of content such as sitcoms and sports shows to adapt the content to a particular recipient.

A targeted advertising system uses a machine learning tool to select an asset for a current user of a user equipment device, for example, to select an ad for delivery to a current user of a digital set top box in a cable network. The machine learning tool first operates in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the machine learning tool processes current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.

A system for inserting viewer-specific advertising content comprises a viewer device. The viewer device identifies viewer characteristics regarding the viewer. Upon receipt of advertising content, the viewer device identifies advertisements matching the viewer characteristics. The viewer device inserts the advertisements matching the viewer characteristics into broadcast content.

A method of and apparatus for allowing a user using a communications device to interact with first media material that is broadcast on a first broadcast channel by a first broadcast media source and second media material that is broadcast on a second broadcast channel by a second broadcast media source, the first media material and the second media material include a first media item and a second media item, respectively, the first media item and the second media item are associated with a first representation of the first media item and a representation of the second media item, respectively, that are received and presented by a broadcast reception device while the broadcast reception device is tuned to a third broadcast channel. The method includes maintaining in a temporary storage an item identifier, the item identifier identifies one of a first media item-related information and a second media item-related information. Additionally, when the broadcast reception device is tuned to the third broadcast channel and presents the first representation of the first media item, the method includes providing the item identifier as a basis for identifying the first media item-related information, the first media item-related information is a basis for a response to an interactivity activation made in reaction to presentation of the first representation of the first media item by the broadcast reception device. When the broadcast reception device is tuned to the third broadcast channel and presents the first representation of the second media item, the method includes providing the item identifier as a basis for identifying the second media item-related information, the second media item-related information is a basis for a response to an interactivity activation made in reaction to presentation of the representation of the second media item by the broadcast reception device.