The present disclosure relates to a
system implemented in a digital TV
receiver that provides a broadcaster with a reliable method of ingesting alternative video and / or audio content received through a
broadband connection, replacing parts of the main video and / or audio content, received from the
broadcast transmission signal, aiming to customize the
consumer's experience during
digital video and / or audio consumption. The
system regularly evaluates the digital TV
receiver's environment parameters that may vary at any time, as well as its connection to
the Internet. Sufficient requirements for the replacement process are met, namely the quality and completeness required for reproducing the alternative video and / or audio content, so as to provide success and quality of such
reproduction, improving
consumer experience without experiencing failures, interruptions, lack of fluidity or lack of consistency, effectively equating the consumption experience of the alternative content to the same level of
quality standard as the main content.