Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising

a technology of real-time audience estimation and commercial selection, applied in the direction of selective content distribution, television system, broadcast information switching/replacement, etc., can solve the problems of difficult broadcast networks, difficult to ensure the appropriate targeting of assets based on information based on an identified household, and difficult to target households. achieve the effect of improving the effectiveness of asset targeting

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a technology of real-time audience estimation and commercial selection, applied in the direction of selective content distribution, television system, broadcast information switching/replacement, etc., can solve the problems of difficult broadcast networks, difficult to ensure the appropriate targeting of assets based on information based on an identified household, and difficult to target households. achieve the effect of improving the effectiveness of asset targeting

US20130254787A1Inactive Publication Date: 2013-09-26INVIDI TECH

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[0056]The present invention relates to various structure and functionality for delivery of targeted assets, classification of network users, matching of asset targeting parameters to audience classification parameters and network monitoring for use in a communications network. The invention has particular application with respect to networks where content is broadcast to network users. In this regard, content may be broadcast in a variety of networks including, for example, cable and satellite television networks, satellite radio networks, IP networks used for multicasting content and networks used for podcasts or telephony broadcasts / multicasts. Content may also be broadcast over the airwaves though, as will be understood from the description below, certain aspects of the invention make use of bi-directional communication channels which are not readily available, for example, in connection with conventional airwave based televisions or radios (i.e., such communication would involve...

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Abstract

A targeted advertising system selects an asset (e.g., ad) for a current user of a user equipment device (e.g., a digital set top box in a cable network). The system can first operate in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the system can process current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic and / or stochastic filtering may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.

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CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application is a continuation-in-part of U.S. patent application Ser. No. 13 / 447,071, entitled: “METHOD AND APPARATUS TO PERFORM REAL-TIME ESTIMATION AND COMMERCIAL SELECTION SUITABLE FOR TARGETED ADVERTISING,” filed on Apr. 13, 2012, which is a continuation of U.S. patent application Ser. No. 11 / 944,078, entitled: “METHOD AND APPARATUS TO PERFORM REAL-TIME ESTIMATION AND COMMERCIAL SELECTION SUITABLE FOR TARGETED ADVERTISING,” filed on Nov. 21, 2007, now abandoned. This application is also a continuation-in-part of U.S. patent application Ser. No. 12 / 758,532, entitled: “FUZZY LOGIC BASED VIEWER IDENTIFICATION FOR TARGETED ASSET DELIVERY SYSTEM,” filed on Apr. 12, 2010, which is a continuation of U.S. patent application Ser. No. 11 / 743,544, entitled: “FUZZY LOGIC BASED VIEWER IDENTIFICATION FOR TARGETED ASSET DELIVERY SYSTEM,” filed on May 2, 2007, now U.S. Pat. No. 7,698,236, which claims priority to U.S. Provisional Patent Applicat...

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Application Information

Patent Timeline

26 Sep 2013

Publication

US20130254787A1

IPC: H04N21/442

CPC: G06Q30/02; H04H60/45; H04H20/106; H04N21/44222; H04H60/63; H04N21/252; H04N21/25883; H04N21/2668

Inventors: COX, EARL; SHEEHAN, PATRICK M.