A computer implemented method and a
content determination and targeting
system (CDTS) dynamically target time, event and inventory based, location-specific, and behavior relevant content and services to users in an
omnichannel environment. The CDTS identifies target users using user characteristic information, item information, and event information received from information sources. The CDTS determines a target item based on each item's item relevancy
score and item relevancy priority generated based on an analysis of the user characteristic information, the item information, the event information,
user intent dimensions, user interest dimensions, and global interest dimensions. The CDTS generates and targets relevant content associated with the target item and
service information to the identified target users based on recommendations dynamically generated based on a content relevancy
score, a content relevancy priority, targeting triggers, and the analysis of the user characteristic information, the item information, and the event information using content selection parameters.