5068results about How to "Improve targeting" patented technology

An adaptive search engine (1) having a plurality of data items (4) from one or more data sources (5) stored in at least one database searchable by a search query (6) of a least one keyword (7) to produce a corresponding ranked search result listing (8) of data items (4), said search engine having a plurality of selectable filters (9) applicable by the search engine and / or the user to filter at least a portion (10) of the data items (4) of the search result listing (8), characterised in that said search engine records an association between a filter (9) applied to a search query (6) and a data item (4) selected by a user from said filtered portion (10) of the corresponding search result listing (8), wherein each recorded association contributes to the weighting given by the search engine (1) to application of said filter (9) in a subsequent search for at least one keyword (7) of said search query (6).

A method for creating a personal profile of a user for searching a database comprises the following steps: (a) words or words linked to graphical elements are presented as choices to a user in a display; (b) each word is associated with other keywords or default words; (c) if a profile of the user has previously been established, the profile is referenced for previous added keywords or associative words; (d) search phrases are made from selected keywords or associative words added to the profile; (e) the search phrases are sent as search queries to search for objects in the database; (f) the objects returned from the search are presented to the user as a new display of choices; (g) when a user selects an object, the words that were used to search for that object are added to the user's profile, or reinforced if already present; and the steps (d) to (g) above are repeated iteratively. The user profiling method is preferably employed with a standard browser while the user visits websites or portals on the Internet which are structured with site word maps to implement the keyword references. The user profile can then be used to identify the user's preferences for items of interest on websites visited by the user.

Context, or user intent, is used for improving targeting of advertisements and for generating competition among advertisers for valuable ad space. Advertisers can bid for placement on search results pages based on combinations of keywords and context categories, or keywords and contexts. Such bids are compared to one another so that appropriate ads can be selected and displayed. By taking context into account, improved ad targeting is accomplished.

A computer implemented method and system for dynamically profiling users for incentivized targeting of multimedia content to the users in a networked environment is provided. A server creates an advertiser network comprising advertisers and member websites, and creates a user network of users. The advertisers submit the multimedia content, advertising information, and targeting criteria to the server. The server and one or more publisher websites acquire marketing data from the users for creating dynamic user profiles for the users. The server and / or the publisher websites target the multimedia content to the users based on the created dynamic user profiles. The server and / or a client device of each of the users confirm viewing of the multimedia content using a challenge, random in content. The server and / or the publisher websites compensate the users by crediting the users with items of value based on confirmation of the viewing of the multimedia content.

A method and system for targeting content (e.g., a service or an advertisement) according to location-based information derived from a mobile wireless transceiver device. Position information as a function of time is used to calculate a rate of travel and a direction of travel. This information can be used to identify a likely mode of transportation. Geographical information can be used to further refine the mode of transportation. Thus, in addition to the position of the wireless transceiver devices, factors such as the rate of travel, the direction of travel and the likely mode of transportation are also considered to more precisely identify the appropriate service. Moreover, a potential destination can be predicted, allowing further refinement of the targeted service.

In some embodiments, the present invention provides methods and systems for facilitating transactions between advertisers and advertisees for arranging for presentation of advertisements to users of computers or other computerized devices. Advertiser and advertisee offers, including user context conditions, are obtained. User context information is obtained, such as real-time or almost real-time information about an online user of an Internet site of the advertiser. If a match is determined between an advertiser offer, an advertisee offer, and a user context, arranging for presentation of an advertisement to the user is facilitated.

The present invention relates to methods and devices for delivering one or more biologically active agents, particularly a diagnostic agent to the intradermal compartment of a subject's skin. The present invention provides an improved method of delivery of biologically active agents in that it provides among other benefits, rapid uptake into the local lymphatics, improved targeting to a particular tissue, improved bioavailability, improved tissue bioavailability, improved tissue specific kinetics, improved deposition of a pre-selected volume of the agent to be administered, and rapid biological and pharmacodynamics and biological and pharmacokinetics. This invention provides methods for rapid transport of agents through lymphatic vasculature accessed by intradermal delivery of the agent. Methods of the invention are particularly useful for delivery of diagnostic agents.

An improved system and method for advertising to video program viewers that sends a signal from a signal provider that contains a video program file, a video advertisement file, a video program data file, and a video advertisement data file to a viewer's addressable video recording device (DVR). When the signal is received by the DVR, the video and program and data files are separated and stored locally in separate databases. The video program file may be delivered directly to the viewer' television or monitor for immediate viewing. The video program data information file contains the target demographic profile information and the commercial break information for the video program. The video advertisement file and the video advertisement data file are stored in a video advertisement library database and video advertisement information, database, respectively. Loaded into the memory of the DVR is an advertisement play list generator software program that generates a list of advertisements stored on the DVR recorder to be played back during the video program.

A system and method for distributing information to interested users according to predefined preferences over the Internet. The invention provides improved techniques for reaching potential recipients, for simplifying the initial response by interested individuals, and for facilitating the gathering and organizing of information from those individuals. The communication structure includes one or more servers and a plurality of dedicated client-side communication modules ("comm modules"). The servers store multimedia entertainment, advertising, or other information content and as well as profile information for the users of the comm modules. The stored information is organized according to the user profiles and is selectively made available for downloading on demand. The comm modules are preferably made available for installation on the client-side computers by distribution as an adjunct to the information, advertising or entertainment content of a multimedia product such as a CDROM or DVD. Profile information is developed the first time a user goes on line after installing the software. The comm module displays a small icon on the user's desktop which changes state whenever there is new information on the server corresponding to the user's profile. Users may then access the information at their convenience. The comm module includes a mini Web browser programmed for display of full-featured Web pages. It is compatible with operating systems commonly in use, and is runtime configurable and upgradable via server configuration messages. When the user goes online, the comm module connects directly to a routing server at a predetermined Internet address.

A method, system and apparatus for selecting, displaying, managing, tracking and transferring access to content of Internet web pages and other sources has programming permitting a user to create custom selections of selected image, animation, movie and text content items, and other types of content items from web pages or other sources from the same or different network sources containing multiple content items in an independent, resizable, rescalable browser window; permitting the user to transfer access to the custom selection of content items to a recipient; permitting the user or recipient to navigate quickly to a source of a content item in the custom selection; and permitting the user to define search keywords for performing searches related to content items in a custom selection; and other features. A method of tracking viewing and sharing activities of content items and custom selections of content items by users and recipients is also disclosed.

A system and method of targeting users with a reward, offer, or incentive may include selecting at least one reward, offer, or incentive to present to a user by applying at least one rule, restriction, or filter dictated by a merchant to the set to be provided to the user, applying at least one rule, restriction, or filter dictated by a financial institution to the set, and applying a filter to the set to obtain those rewards, offers, or incentives with the highest likelihood of being accepted by the user. At least one parameter of the at least one reward, offer, or incentive is adjusted prior to presentation to the user based on a spending trajectory, user propensity model, user profile information or segmentation criteria, or campaign goal.

Disclosed herein is a method for providing an offer which includes selecting at least one offer for presentation by applying at least one rule dictated by a merchant to a set of offers, applying at least one rule dictated by a financial institution to the offers, and applying a filter to identify offers with the highest likelihood of being accepted by the user. The selected offer is then presented to the user. An authorization request from a merchant for a user transaction is received by a remote computer and analyzed to determine one or more categories or sub-categories of the merchant or item in the transaction. The system then determines whether the selected offer is for a merchant or item in a related but different category from the one for which the authorization request was received, and if it is, the system reminds the user of the selected offer.

The embodiment of the invention discloses a method and a device for analyzing user behavior data. The method and the device are used for accurately analyzing user behavior and improving the pertinence of advertisement push objects. The method in the embodiment of the invention comprises the following steps: acquiring behavior data generated in a data source after users are registered to the data source, wherein the data source comprises respective behavior data generated by all users which are registered into the data source, and the behavior data are data information for recording the behavior of the users in the data source; extracting user tags from the behavior data generated on the data source by the users, wherein the user tags are information for characterizing the behaviors of the users; acquiring preset directional features of the population, wherein the directional features of the population are features endowed by the population meeting the requirements on directional features; extracting target user population according with the directional features of the population from all users in the data source according to the behavior data generated on the data source by the users and the user tags, wherein the target user population comprises multiple users according with the directional features of the population.

The invention relates to a method and a device for automatically distributing online customer service executives to conduct customer service. The method includes that a service queue formed by the customer service executives is built; a client consultation request is sent to a server; the server transmits characteristic information of clients, the consultation request and characteristic information of the consultation request to a routing selection unit of the server; the server builds at least one consultation queue formed by the clients; the server distributes the consultation to the corresponding service queue according to a preset distribution strategy and then sequentially and automatically distributes the clients of the consultation queue to specific customer service executives of the service queue, and a conversation connection request is sent to a client side instant communication terminal through the server; the client side instant communication terminal receives and responds to the conservation connection request, and builds direct conversation connection with the customer service executives to enable the customer service executives to conduct client consultation service; after the consultation service is finished, conservation connection between the clients and the customer executives is broken, then the server recalculates customer service executive weights and rearranges the service queue.

In certain aspects, the present invention provides compositions and methods for treating or preventing breast cancer in humans.

Systems and methods may include gathering transaction data from a user's financial account, wherein the user's financial account is a financial institution account that is maintained on behalf of the user, analyzing the transaction data to determine an amount spent per a selected view type, generating a spending chart displaying the amount spent per selected view type, and displaying the spending chart in association with a statement of the user's financial account. The amount spent may be compared to a benchmark, such as a national average, a city average, a state average, similar people as defined by either a similar spend pattern or similar demographics, and a private group.

Innovative techniques for identifying and distinguishing content, such as commercials, can be used with means for marking key frames within the commercials to facilitate replacement of commercials and other programming segments in such a way as to provide improved focus and relevance for targeted advertising based on known and / or dynamic conditions. The identification of commercial features can also be used to provide improved trick play functionality while the commercial or other programming is rendered.

Disclosed herein is a method for a merchant to gain information about the purchasing characteristics of a group with which the merchant wishes to interact. Merchants wishing to target group members are not able to specifically identify members of the group through depersonalized transaction data available from financial institutions. Group members are therefore identified through a traditional method: market research. The method also includes noting the purchasing behavior of group members, including providers of goods and services to group members, merchants not patronized by members of the group, and demographic characteristics of the group. An example of such a group is the so-called “millennials”. The identification of group members may be validated through test runs of financial data and fine-tuned to ensure correct identification of group members.

The invention provides a method for processing non-feature regional images in face detection, belonging to the technical field of image processing. The method comprises the following four steps: firstly carrying out face detection and location, adjusting facial rectangular frame queues, and selecting one facial rectangular frame queue for image processing; extracting a facial contour, extracting a facial contour line by means of a geometric active contour model on the basis of face location, and then determining a facial region; separating out facial features in the facial region such as eyes, a nose, a mouth and the like by using a binarization image processing method, and then locating the facial features; and processing the non-feature facial regional images on the basis of location of the facial features to remove spots, wrinkle and flaws on facial skin in the non-feature facial region. The method can help rapidly detect and locate a plurality of facial positions in digital images or video, and completely preserve details of the facial images to achieve the effect of automatic facial beautification.

A system for measuring fatigue of a component of an aircraft subject to mechanical stresses includes: a plurality of stress sensors mounted on the component, each sensor being configured to detect a predetermined mechanical stress threshold and to deliver a data signal representative of exceeding of the threshold; and a mechanism for recording the data and the sensors configured to detect different stress thresholds so as to make it possible to calculate, on the basis of the data recorded by the system, an estimation of fatigue of the component due to the mechanical stresses. It is thus possible to optimize overhaul of the components.

A method of killing flying insects which method comprises spraying into the air in which insects are flying liquid droplets of an insecticidal composition, a unipolar charge being imparted to the said liquid droplets by double layer charging and charge separation during spraying, the unipolar charge being at a level such that the said droplets have a charge to mass ratio of at least + / -1x10-4 C / kg. An aerosol spray device which is capable of imparting a unipolar charge by double layer charging and charge separation to liquid droplets of a composition sprayed therefrom has a spraying head in the form of an insert in an actuator, the spraying head having a bore through which liquid is expelled having an outlet, preferably with a tortuous periphery, having an L / a ratio of at least 8 (preferably at least 10) where L is the length of the periphery defining the bore outlet in mm and a is the cross-sectional area of the bore outlet in mm2 and the apparatus being constructed such that the droplets are expelled from the spraying head at a flow ratio of at least 0.4 (preferably at least 0.5) grams per second and have a charge to mass ratio of at least + / -1x10-4 C / kg.

A method and apparatus for dynamically adjusting the user interface of a search engine in order to effectively communicate the improved relevancy achieved through real-time implicit re-ranking of search results is described. Real-time implicit re-ranking occurs without delay after every user action as the search is being conducted, so finding methods of immediately altering the search page without disrupting the user experience is important. Graphical icons next to search results are employed to enable generating and removing re-ranked results, referred to as “recommended” search results. Clusters based on the real-time user model are also displayed to facilitate query reformulations. Sponsored links are selected using the real-time user model along with a combination of RPC and CTR information and are displayed in a manner similar to the organic results, or used to replace the initial sponsored links altogether.

The invention discloses a self-adaptive voice feedback method and device. One specific implementation manner of the method comprises the following steps: acquiring input information; recognizing scene information of the input information; analyzing the input information to obtain at least one of user emotion information, communication mode information and subject content information, wherein the communication mode information comprises language category information; according to at least one of the user emotion information, the language category information and the subject content information, generating a user attribute label; matching the user attribute label with a pre-trained adaptive label with a voice feedback form and obtaining the matching degree; and carrying out voice feedback by using the voice feedback form which has the highest matching degree with user attributes. With the adoption of the implementation manner, self-adaptive voice feedback is realized, and the pertinence and effectiveness of the voice feedback are improved.

The invention provides a method, a system and an equipment of pushing the advertisement based on the spot information in the communication field, which comprises the following steps: A, proceeding statistic of user accessing web page and generating the interest vector according to the extracting characteristic word from the web page; B, forecasting user's interest according to the interest vector and generating the spot information with the interest strike; C, selecting the advertisement according to the spot information and pushing the advertisement to the client. The invention improves the placement of pushing the advertisement, which completes the process of pushing the advertisement.

The embodiment of the invention discloses a method of controlling V2X service transmission. The method comprises steps: transmission index parameters for transmitting a V2X service by a terminal are acquired; transmission protocols are selected according to the transmission index parameters, wherein the transmission protocols comprise a transmission protocol based on D2D discovery technology and a transmission protocol based on D2D communication technology; according to the transmission index parameters and the transmission protocols, a resource scheduling model is determined or a resource scheduling model allocated by a base station is received so as to enable the terminal to complete V2X service transmission according to the transmission protocols and the resource scheduling model, wherein the resource scheduling model comprises a base station scheduling model and a resource pool model. The embodiment of the invention also discloses a device for controlling V2X service transmission. By adopting the method and the device of the invention, a transmission mode for different V2X services can be reasonably allocated, and transmission needs of different V2X services can be met.

A system and method for matching a savings opportunity using census data includes gathering transaction data from a user's financial account and analyzing the transaction data for a savings opportunity indication. Third party census data related to a geographic location of the user may be used in addition to the savings opportunity indication to match a savings opportunity from a database of savings opportunities to the user. The savings opportunity is displayed in association with a statement of the user's financial account.

A system and method for providing a savings opportunity matched to a spend pattern in association with a financial account includes gathering transaction data from a user's financial account and analyzing the transaction data for a spend pattern. A savings opportunity from a database of savings opportunities is matched to the user based on the spend pattern. The savings opportunity is displayed in association with a statement of a user's financial account.

Disclosed herein is a method of classifying financial transactions by usage patterns of a user. The method includes analyzing metadata extracted from the information associated with financial transactions in accordance with at least one business rule. Where the analysis includes sequentially analyzing the metadata using a constant-time lookup data structure, a Radix tree, a Lucene tree and fuzzy logic methods, until a unique identifier is found that is associated with the metadata. The metadata with the unique identifier is then added to the constant-time lookup data structure to update the constant-time lookup data structure. The transaction data is then classified based on the unique identifier.

A method for providing a savings opportunity includes receiving an authorization request for a user transaction by a first remote computer. By analyzing, at the first remote computer, the authorization request, it can be determined if the currency being used during the transaction is different from the preferred currency (as indicated by a user profile). If there is a difference, a savings opportunity indication for the foreign transaction is generated. The savings opportunity indication may be transmitted to a second remote computer where a savings opportunity from a database of savings opportunities is matched to the user. Then, at least one of the user and the merchant is notified by the second remote computer of the savings opportunity. Alternatively, the matched savings opportunity is returned to the first remote computer for transmittal to at least one of the user and the merchant along with an authorization of the transaction.