Method, system and apparatus for transmitting advertisement based on scene information

A technology of scene information and advertisement, applied in the field of push advertisement based on scene information, can solve the problems of insufficient pertinence of push advertisement, and achieve the effect of perfecting the advertisement push process and improving pertinence.

Inactive Publication Date: 2007-11-28
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
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  • Claims
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Problems solved by technology

[0007] The purpose of the present invention is to provide a system for pushing advertisements based on scene information, aiming to solve the problem of insufficient pertinence of pushing advertisements in the prior art

Method used

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  • Method, system and apparatus for transmitting advertisement based on scene information
  • Method, system and apparatus for transmitting advertisement based on scene information
  • Method, system and apparatus for transmitting advertisement based on scene information

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Embodiment Construction

[0039] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0040] In the present invention, at first utilize word segmentation technology to extract the feature words in all webpages, thereby classify the webpages; The weight of feature words appearing in each webpage, so as to obtain the interest vector; and then further obtain a scene information that can reflect the user's interest trend according to the interest vector, so that advertisements can be pushed to the client where the user is based on the scene information. .

[0041] FIG. 1 shows the structure of the system for pushing advertisements based on scene information in the present invention. Th...

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Abstract

The invention provides a method, a system and an equipment of pushing the advertisement based on the spot information in the communication field, which comprises the following steps: A, proceeding statistic of user accessing web page and generating the interest vector according to the extracting characteristic word from the web page; B, forecasting user's interest according to the interest vector and generating the spot information with the interest strike; C, selecting the advertisement according to the spot information and pushing the advertisement to the client. The invention improves the placement of pushing the advertisement, which completes the process of pushing the advertisement.

Description

technical field [0001] The present invention relates to the communication field, and more specifically, to a method, system and device for pushing advertisements based on scene information. Background technique [0002] In this economic era dominated by information communication, with the improvement of Internet technology, online intelligent advertising is also developing rapidly. [0003] The core technology of online intelligent advertising is audience analysis. That is, user characteristic information is obtained by analyzing the network behavior of Internet users, such as the user's age, gender, geographic location, income status, and areas of interest. [0004] One aspect of audience analysis is scene analysis, and scene information can be used as the basis for pushing advertisements to users who make impulsive purchases. The so-called scene analysis is to analyze the areas in which the user's interests are concentrated (for example, automobiles, real estate, tourism...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00G06Q30/02
Inventor 岳亚丁廖焕华宋大可刘奕慧龚磊曾海涛吴晓光
Owner TENCENT TECH (SHENZHEN) CO LTD
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