Method, system and apparatus for transmitting advertisement based on scene information

A technology of scene information and advertisement, applied in the field of push advertisement based on scene information, can solve the problems of insufficient pertinence of push advertisement, and achieve the effect of perfecting the advertisement push process and improving pertinence.
CN101079063AInactive Publication Date: 2007-11-28TENCENT TECH (SHENZHEN) CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
TENCENT TECH (SHENZHEN) CO LTD
Publication Date
2007-11-28
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention provides a method, a system and an equipment of pushing the advertisement based on the spot information in the communication field, which comprises the following steps: A, proceeding statistic of user accessing web page and generating the interest vector according to the extracting characteristic word from the web page; B, forecasting user's interest according to the interest vector and generating the spot information with the interest strike; C, selecting the advertisement according to the spot information and pushing the advertisement to the client. The invention improves the placement of pushing the advertisement, which completes the process of pushing the advertisement.
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Description

technical field

[0001] The present invention relates to the communication field, and more specifically, to a method, system and device for pushing advertisements based on scene information. Background technique

[0002] In this economic era dominated by information communication, with the improvement of Internet technology, online intelligent advertising is also developing rapidly.

[0003] The core technology of online intelligent advertising is audience analysis. That is, user characteristic information is obtained by analyzing the network behavior of Internet users, such as the user's age, gender, geographic location, income status, and areas of interest.

[0004] One aspect of audience analysis is scene analysis, and scene information can be used as the basis for pushing advertisements to users who make impulsive purchases. The so-called scene analysis is to analyze the areas in which the user's interests are concentrated (for example, automobiles, real estate, tourism...

Claims

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